This talk will give you a clear and simple guide to understanding your marketing’s true performance. We’ll cover:
– Why last-click tracking is misleading and where it hides your most valuable marketing channels.
– A common-sense way to see the whole customer journey, from the first ad they saw to the final purchase on your site.
– How to connect the dots between your ad spend and your sales, so you can confidently invest in what truly grows your business.

Presentation Slides »