In this talk, Aditya will share his own experiences of working on SEO beyond Google:

1. How people’s search habits are changing.
2. What he has learned from optimising content for platforms outside of Google.
3. What this shift means for WordPress site owners, bloggers, and businesses.
4. Simple steps you can take to show up wherever your audience is looking.
5. If you’ve ever felt frustrated by Google updates or wondered what the “future of SEO” really looks like, this session will give you a fresh perspective (with some real stories, wins, and fails from Aditya’s journey).