October 25, 2017 — Panel discussion on SEO

October 25, 2017 — Intermediate Users would be the intended audience. This session I will be talking about how to utilize your content, re-purpose it to become known as an expert in your field – no matter what you want to do or where you are in your career. The process is the same. I say, Intermediate users, because they have content to use – however, any audience will get something out of it. I will discuss how to move from their WP Website to utilizing plugins and social media to create and repurpose the content.

October 25, 2017 — Your website has a powerful story about your business. This seminar will tell you how to get that story from your Google Analytics by avoiding seven common mistakes probably holding you back.

We’ll start with installing Google Analytics and why WordPress plugins simply your life. Then we’ll move into common errors and how to stop making them.

After the seminar you will be able to hear your website’s compelling story about your business and customers. You will be making strategic decisions about things that matter your business.

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October 25, 2017 — Are you serious about SEO? Do you want to attract more clicks by making your pages stand out in search results?

It began with an open community effort led by Google to promote standard structured data in a variety of online applications. Designed to give users a sense for what’s on the page and why it’s relevant to their query, this text-based organization of data is included in a page or app and served from the web.

Websites see more and better search generated traffic by adding to their pages Schema.org structured data for their products, events, organization, people, contact information and other things. By implementing Schema.org markup, you can promote the content in your site and see more attractive and useful snippets in SERPs. Google hasn’t made structured data a ranking factor yet but you can see for yourself that structured data improves your click through rate.

Schema.org markup is a must for everyone serious about their website’s search engine optimization.

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October 24, 2017 — People in the WordPress open source project spends a lot of time and energy supporting live events, like meetups and WordCamps. In this talk we’ll talk about the science of human connection, and how live events support the WordPress project by creating a participatory and welcoming community, by talking!

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October 24, 2017 — This talk would be perfect for any of the groups.
I’ve been a WordPress Developer since 2010 and have spoken at two WordCamps and organized WordCamp CT in 2014. I’ve also run 2 different WP meetups and offer online and in-person WordPress training. I learned a lot from the WordPress community and am always trying to pay it forward.

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October 24, 2017 — The gig economy is a real thing, and I can attest to it — my side hustle is generating as much income as my full time job these days. Here’s the part no one tells you: With a little dedication and skill a good designer (print or digital) can jump into the world of freelance work. The talk will provide ways to establish yourself as an expert in the field and even build WordPress sites for clients. The trick to it all? Having a solid work ethic, innate curiosity to keep learning new things and a great internet connection!

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October 24, 2017 — The initial premise of my project was: as a freelancer who builds websites using pre-made themes, I hear sometimes, developers say that it is wrong and that it decreases the value of the website creation process (lower prices due to less development, less flexibility, less functionality, lower performance etc…).

This statement lead me to think about what could possibly be the cheapest “professional” WordPress website could you buy?

So I created the cheapest WordPress website possible, hiring only freelancers from bottom price marketplaces.

My talk will present the different steps of this WordPress process and creation covering various aspects such as the costs, limitations and problems encountered.

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October 24, 2017 — In this talk you’ll learn some very simple steps to create sketches and wireframes that you can add to any development ticket or website related problem you’re discussing.

The intended audience is non-designers who are interested in learning how to use visual aids to convey ideas and explain problems.

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October 24, 2017 — Não se fala em marketing na atualidade sem pensar na criação de estratégias baseadas na geração de conteúdo. Veja nessa apresentação o que é inbound marketing e como utilizar o WordPress como aliado nessa estratégia.

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