June 21, 2017 — Adrian is a member of the W3C Web Platform Working Group, W3C Accessible Rich Internet Applications Working Group, and W3C Accessibility Task Force.

We can all pretend that we’re helping others by making web sites and software accessible, but we are really making them better for our future selves. Learn some fundamentals of accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn’t intended to be a deep dive, but more of an overall primer for those who aren’t sure where to start nor how it helps them.

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June 21, 2017 — REST API just arrived in the core of WordPress. It’s a revolution that allow WP to serve and consume data to/from many other systems.

In this session we will review shortly the basic of REST and show how to code a WP plugin to extend the WP REST API. We will discuss together the best way to organize your files and classes. This plugin will be Object oriented with namespace and autoloader.

The test plugin will manage a list of talks for a WorldCamp. The code will be released on Github and will help you to start your next project.

June 21, 2017 — When you create a WordPress website for a client that never used it, it can be difficult to make the jargon understandable. Why do we need a theme and plugins ? What are the tags, the permalinks, etc.

In this presentation, I’m gonna give you 10 metaphors to help you explain WordPress technical terms to beginners.

June 21, 2017 — We will discuss about Search Engine Advertising. You make great websites with WordPress, you need visitors.

Contents:
What is SEA, what is SEO
Experiences with Campaigns, some facts
Work on your concept
How does it look with Google Adwords
The process of creating a campaign

Critism:
Policy of Auction, extreme prices, key service CHF 150,-
Charge market money, if you discover a new “keyword”
Support of Adwords is ok
Google knows all facts, doesn’t tell it
Google is no partner, taking customers
Who is owner of the dates?
Bing doesn’t invest in services, monopol of Google

Hints:
try it for proof of concepts
use Google Adwords explain videos in Youtube
go to trainings of Google (www.google.ch/ads/training
share experiences
flexibility
control with Google Analytics (Dashboard)
look for alternatives
build your own platforms
be creative, use Google Display and Youtube

Goal:
Encourage the participants to make profitable SEA campaigns and create own local search platforms.

June 21, 2017 — Great texts, photographs and/or videos are the foundation upon which websites stand. However, we start our projects by obsessing over which plugins and themes are the best. We leave the content uncared for: it is always someone else’s problem. Until it delays the project… the launch… the payment.

Content strategy tools help teams be successful and stay on track long after launch with timely and valuable content. In this talk, you’ll learn how to:

> create a strategic statement with clients or colleagues
> create content models and templates to help clients or colleagues write faster.
> establish a workflow and start an editorial calendar

June 21, 2017 — Il est beaucoup plus facile de créer un thème sur mesure que ce que l’on peut croire.
Aujourd’hui beaucoup se rabattent sur des thèmes premium et des pages builders.
Mais savez-vous qu’avec quelques bases HTML/CSS et un peu de PHP, créer un thème sur mesure pour WordPress n’est pas si compliqué ?

C’est ce que l’on va faire en 30 petites minutes lors de ce Workshop. Vous aurez à l’issue une base solide qui vous servira de tremplin à tous vos futurs projets.

On en profitera pour aborder les fichiers de templates, le template hierarchy, les fonctions fournies par WordPress ainsi que la fameuse “Loop”.

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June 21, 2017 — We can see more and more examples of great online communities built with WordPress and BuddyPress. But people installing BP are facing a big challenge in knowing how to customize their website to achieve that. What to start with ? How to change the templates ? How to change the navigation ? How to hide some functionnalities, or add others ?
This workshop will demonstrate a step by step example, and show some ways to customize your BP with snippets of code, using the many hooks BP offers.

– Choosing BP options and profile fields in the admin area
– Creating a user menu using BP built-in functionnalities
– BP templates hierarchy
– Hooks to modify BP navigation and subnav, and labels
– Hooks to add custom activities in BP activity streams
– some useful plugins to extend your BP

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June 21, 2017 — This presentation gives some basic insight into the blockchain technology behind Bitcoin and other crypto currencies. It explains why crypto currencies are not only meant to be used for illicit ecommerce activities on the dark net, but have their rightful and trustworthy place in today’s ecommerce landscape. It will also show how merchants can accept Bitcoin safely with a WooCommerce based online store.

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June 21, 2017 — In design, fonts and typography are essential to deliver a certain perception of the website.
And a relevant message. Moreover, it’s important to take care of disabilities.
Designing themes and websites need to follow some good practices.
What’s about using best font services, tools and methods for implementing awesome and relevant fonts in your WordPress website.

Prerequisites: no specific prerequisites to attend this talk, it would be useful for anyone who needs to learn how typography can improve his website, and a simple reminder for those (as designers) who need to implement custom web fonts.

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June 21, 2017 — WordPress powers 27% of the web. We at WordCamp Europe are the 1% of the 27%. Those of us together in Paris, whether we realise it or not, have an enormous position of influence over the web – a position of influence that we choose not to exercise. At a time of sudden and shifting political currents, many of which threaten the stability of our industry, the WordPress community takes no part in the processes that shape our craft. That lack of involvement will not protect us.

It is not our place to claim to speak for “what WordPress wants”, nor is it our place to say that WordPress should determine how the web works per se. It is our place, however, to say that the most talented, experienced, and committed members of our community can and should take a more active role in the bodies and policies that govern the web.

So how can the WordPress community put their experience to work to help develop the standards and regulations which shape our craft?

In my talk, I will provide a positive and inspirational introduction to how the WordPress community can be a force for good in the governance of the web. I will explain why attendees should get involved, what they can expect, and what, in turn, will be expected of them.

Internet governance is ready and waiting for those of us at WordCamp Europe to contribute our voices. First, though, the community needs a toolkit. This talk will provide it.