May 6, 2017 — In this talk Nathan B. Weller will outline and explain the seven essential elements every content strategy should consist of and provide a blueprint for creating your own.

May 6, 2017 — Based on the nature of business & objectives, the Key Performance indicators (KPI) are different for different businesses.

Gajanan will first explain why different business should track different key performance indicator (KPI) to measure own success.

Next, he will show how you can use a free service such as Google Tag Manager using free WordPress plugin to setup and track KPIs for your business.

The session will talk about a few examples of trackings such as “phone number clicks” on your “call us” button on the site.

The session will also cover varied goals too. As an example of this is, leads received from Blog Posts vs Home Page or leads received from two different videos.

Also, he will cover tracking the various campaigns & sources from UTM URL parameters.

For a few local business, it’s little tricky to understand the response from websites. As an example, a local restaurant might see a good traffic to the website but cannot map it with the footfalls?

Gajanan Sapate will talk about how to work with such situations like above and others.

As an expert in this space, you can ask him questions about your digital problems too.

May 5, 2017 — Saiba como iniciar o desenvolvimento de plugins para WooCommerce. Conheça os objetos, classes e hooks do WooCommerce, e então saiba como você pode utilizar os recursos já existentes do plugin para um desenvolvimento mais ágil e padronizado de suas próprias extensões. Será apresentado também o case do desenvolvimento do plugin Registrations for WooCommerce (https://wordpress.org/plugins/registrations-for-woocommerce/).

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May 5, 2017 — tAPIoca com WooCommerce, o título brinca com a palavra tapioca referindo-se a API, mas exemplifica bem a proposta da palestra.
Nesta lightning talk vou abordar a importância de ler e entender a API do plugin, o modo WordPress de pensar (ganchos e filtros) trazendo casos de uso e experiência de que a estrutura contém diversas funções prontas e que dá pra fazer tudo ou praticamente tudo quando se sabe procurar e trabalhar com sua documentação.

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May 4, 2017 — Hoje, a maioria dos temas oferece suporte para WooCoommerce. Mas existe uma grande diferença entre suportar e ser feito para vender.

Vamos explorar algumas das maiores questões sobre como desenhar temas para lojas virtuais que utilizam a maior plataforma de venda online do mundo: o WooCommerce.

Como projetar uma boa interface utilizando a estrutura do plugin? O que pode ser alterado? Quais são as melhores opções de usabilidade? Como potencializar a conversão através do design do tema?

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May 4, 2017 — Essa palestra/painél será ministrada por Natércia (Coordenadora de Midias Sociais do O POVO), Maria Fernandes ( Gerente de projetos digitais do O POVO) e Arenusa Goulart ( Diretora de Estratégias Digitais do O POVO)

A palestra vai abordar sobre o cenário de blogs nos dias de hoje.

– Blog morreu?
– Qual a importância de ter um blog;
– Qual a importância do O POVO ter parcerias com blogs;
– Como é a parceria do blogueiro com o O POVO ;
– Como é feito o processo de parcerias;
– Blog tem retorno comercial?

May 4, 2017 — One of the fundamental questions that all business owners need to answer at some point is the age-old “Do I pursue a Product or a Service model?”. More than just a decision, the answer defines an organizational mindset that helps shape the personality of the agency.

Our panel of experts have experience in successful product- and service-based companies over the years. The session will be informal and conversational, with sufficient time devoted to audience questions.

May 4, 2017 — PHP is the language that WordPress is built on, and it isn’t going anywhere. “Learn JavaScript deeply” is a great sentiment, and I feel like every aspiring developer should take JavaScript seriously if they want to go down that route. However, if you are building JavaScript (framework or not) applications powered by the WordPress REST API, don’t forget about PHP. I’ll run through a few examples of full on JavaScript application builds, where there is equal if not more PHP custom code than JavaScript. So before you learn JS deeply, do you have a moment to talk about PHP?

May 4, 2017 — In mid 2016 we started using Facebook Live! By the end of 2016 we saw over 9000% growth in Page Likes and Engagement with our audience. Let me know you the secret sauce to Facebook Live! engagement.

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May 4, 2017 — Video is one of the hottest mediums in marketing today. It can also be one of the most confusing and expensive. From low-cost channels like Facebook Live or Snapchat, to YouTube ads and TV spots, there are many ways you can integrate video into your marketing plan and see immediate results. In this talk, I’ll give an overview of the current video landscape and offer tools to develop a video content plan that works for your audience, objectives, and budget. Whether you’re an independent professional, a non-profit, or a business, find out how video can help you achieve your goals.