August 20, 2026 — Block themes give WordPress an opportunity to become more than a publishing tool or a place where finished designs are implemented. With the right theme structure, patterns, templates, and brand guidelines, a WordPress site can become the source of truth for how new pages and layouts should be built. That matters even more as agencies begin using AI in their build process. AI is useful when it can work from existing pieces: approved patterns, real content, design tokens, reusable blocks, and known template structures. It is much less useful when it starts every landing page from scratch. In this session, we’ll look at how agencies can treat WordPress as a practical design system for real client work. We’ll cover how block themes, patterns, `theme.json`, reusable layouts, and clear content structure can give both humans and AI better building blocks. WooCommerce will be used as a case study because store pages make the stakes obvious: product, cart, and checkout experiences need brand consistency, editing flexibility, and reliable structure. Attendees will leave with a clearer model for using block themes as a foundation for agency workflows, client handoff, and AI-assisted page building without losing control of the design system.

November 10, 2025 — The landscape of developer education is changing. Every day more code is being written by modern generative AI, with users relying heavily on everything from chatbots to AI-infused IDEs to build new functionality on top of existing platforms like WordPress.

However, LLM-generated code is only as the knowledge it has access to, and performs best when developers give it specific context for each task. So how should plugins and platforms be thinking about their approach to developer documentation when the behaviors of their target audience are shifting so dramatically?

In this session, we’ll uncover the best approach to preparing your documentation for the coding workflows of the future. I’ll pull together insights from around the community, look at the new frontiers like GEO, and evaluate the best practices that are still emerging for developer documentation in the age of AI.

October 10, 2024 — In the WordPress Speed Build Battle, participants have 30 minutes to recreate a famous website. This high-pressure competition tests participants’ ability to quickly adapt, think creatively, and demonstrate their technical skills within a limited timeframe. The website to be recreated is kept a secret until the start of the challenge, adding an element of surprise and excitement.

Audience members will gain valuable insights from observing the challenge. They will learn innovative techniques for using WordPress, discover new ways to approach web design under time constraints, and see firsthand how expert builders tackle unexpected challenges. Additionally, viewers can pick up tips on improving their own WordPress skills and get inspired by the creativity and resourcefulness of the participants.

July 20, 2017 — How can WordPress be a game changer for non-profits or anyone with a limited budget? Dive into the pros and cons of building your own donor management system with WordPress.