December 9, 2016 — Getting readers to your website, blog or landing page is only half the battle. Once they have arrived you need to keep’em and hook’em. Wether you’re selling a service, product or point of view your copy needs to do more than just engage your readers, it needs to seduce them! In this presentation we’ll look at creative copy writing techniques that convert your readers into site members, subscribers, customers or whatever your goal is!

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December 9, 2016 — Pour avoir un site Web qui est capable de supporter beaucoup de visites et facile d’entretien demande beaucoup de précautions.
Tout faire sur le site Web public parce qu’il est difficile de pouvoir reproduire et se résoudre tout réinstaller, nous faisons les « coins ronds ».

Télécharger sur le serveur lorsqu’on enregistre des changements est une méthode de travail à bannir depuis les années 1990.

Comment organiser son espace de travail de développement Web et pouvoir le comprendre?
Comment l’organiser pour que je n’aie pas à écrire dans des documents texte comment j’ai fait la dernière fois?
Comment être capable de répondre à la charge de travail s’il y a beaucoup de visiteurs simultanés parce qu’il est devenu populaire?
Les « frameworks » de développement modernes et commerciaux ont toutes leurs façons de fonctionner et WordPress n’est pas facile a adapter aux techniques modernes.

J’illustrerai comment adapter WordPress pour être plus facile à entretenir de façon automatisée. Je démontrerai aussi quelques gabarits fonctionnels dans un contexte de système de gestion de configuration, comment organiser son code pour qu’il puisse être possible de travailler localement, et y exécuter la même configuration partout en tenant compte des subtilités à observer.

Il y a plein d’outils, de techniques, et tutoriels de disponibles sur le Web. Cette présentation illustrera par quoi commencer, et j’y partagerai quelques leçons apprises à la dure.

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December 9, 2016 — Code quality truly matters! This talk is about understanding why investing in quality development is key, from a business point of view as well as a for technical reasons.

December 8, 2016 — У своєму виступі Орест розповідає як кожна особа, що має певне захоплення, спеціальність чи унікальні знання, може перетворити це у бізнес за допомогою ведення тематичного блогу, адже сам Орест власне так і починав свого часу. Зрештою запуск профільного блогу він вважає одним із найкращих перших кроків до збільшення продаж все існуючого бізнесу чи монетизації особистих чи професійних якостей окремих осіб.

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December 8, 2016 — När WordPress nämns så går tankarna direkt till webbsajter, stora eller små, men med det nya möjligheterna som API:et öppnar för så höjs blicken för vad som kan göras. Det öppnar för helt nya projekt där WordPress är kärnan men utförandet kan bli till vilken typ av produkt som helst, varav de närmaste typerna är appar och digital publicering, men kan sträcka sig mycket längre än så. Vi har arbetat med att ta steget över till sajter och appar som drivs helt av API:et för ett flertal projekt, bl.a. för Bonnier tidskrifters kommande digital plattform, och kommer dela med oss om den processen. Det har varit både utmanade och fantastiskt och det finns många lärdomar som kommer hjälpa när du väljer att ta nästa steg.

December 8, 2016 — Have you ever worked on a live site, hit the update button, ended up with the “White screen of death” and figured out you don’t have a backup? That’s probably the worst nightmare of every WordPress developer. But how to avoid that? The answer is simple: Using multiple environments. In this presentation Niels will point why and how to use multiple environments when it comes to WordPress development.

December 8, 2016 — For every writers & bloggers, getting thousands of visitors coming to read your content is definitely the ultimate goals. Why bother writing if nobody read it? This session will share a case study about how to make online article rank high in the organic search engine and getting endless stream of visitors every day, by creating an EAT-able content. Creating content that getting loved by both search engine & users, why not?

December 8, 2016 — WordPress now powers over 26% of the internet, yet WordPress development practices and tech infrastructure are still stuck in the past. If you are tired of bloated themes, losing code, slow sites, strange server bugs, and other WP headaches, this talk is for you. Come learn how to implement modern development practices and tech stacks like those in use at AirBnB and Facebook.

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December 8, 2016 — Dawson College with 10,000+ students and 1,000+ faculty and staff has adopted WordPress as our primary web publishing platform. We’ve mostly had success, but we’ve also had our share of failures and growing pains. In this case study, I’m going to talk about how we started out with WordPress in 2010, migrated our main website a few years later to a multi-site install and how it all evolved to what we have today. Since then, we’ve adopted the “lean and mean” mantra to building sites, while making them easy to update. This case study will showcase the front and back-ends of our higher profile sites to show how we achieved our goals. We’ll also explain how we manage expectations, do our development, choose plugins and tools, and which themes we’ve come to rely on.

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December 8, 2016 — In questo speech parlo dei 5 errori seo commessi negli e-commerce e di come risolverli. Parlo di schede prodotto, schema.org, linking interno, gestione dei prodotti esauriti, redirect e https

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