April 11, 2016 — Costruire un business vincente e ritagliarsi nuove opportunità di lavoro grazie ad un prodotto totalmente open source: non è utopia ma una realtà concreta, soprattutto per chi sa porsi nella giusta prospettiva mentale.

In questo intervento fornirò una panoramica sui nuovi modi di fare business attraverso WordPress, una piattaforma che ad oggi fa girare milioni di dollari e dà lavoro a centinaia di migliaia di persone in tutto il mondo.

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April 11, 2016 — Cosa fare per targettizzare un blog che si rivolge alle mamme e quali sono i passi per sviluppare la parte commerciale del proprio blog.

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April 10, 2016 — Qui ne s’est jamais retrouvé devant une maquette graphique qui proposait certains composants plutôt difficiles à réaliser avec WordPress, notamment à cause d’une « limitation technique » ? (quelle soit liée à l’outil ou aux connaissances du développeur)

La connaissance technique d’un outil permet au développeur comme au designer de proposer des maquettes graphiques proches du rendu final. C’est une expérience de projet qui permet d’éviter les frustrations aussi bien auprès du client qu’au sein même d’une équipe.

Pour optimiser ces connaissances, il est important d’utiliser les bons outils afin que designers et développeurs échangent et interagissent sans limites (ou presque) pendant la réalisation des maquettes, mais également en phase de recette interne, après le développement.

Nous essayerons en 20 minutes d’apporter notre expérience en agence Web (Alsacréations) mais également au sein d’une startup qui développe des produits de service (WP Media) tout en proposant des outils adaptés.

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April 10, 2016 — WordPress has emerged as the premiere CMS for enterprise level builds. The management of those accounts, projects, and teams has then emerged as a fast growing career field in our economy. ​​While the barrier to entry may seem low (how hard can project management of a website actually be?) don’t let that fool you. ​Project​ management ​​doesn’t​ necessarily​ require the ability to push change to a code base, it does require a ​decent level of technical proficiency​, comprehension skills, documentation skills, ​and hard-won people skills all woven together in what one must present as confidence team leadership.

​Enterprise Level Project Management Isn’t For Wimps ​will examine best practices for managing large WordPress projects, communication strategies for teams, and the anticipated future direction of WordPress project managers. If your company is growing and you need to hire a Project Manager, know what to look for in candidates. If you are looking to move into Project Management in WordPress, come hear from someone who has been doing this for a few years and has worked with some of the largest WordPress installations on the web today. If you are a designer or developer, come learn how to help your Project Manager help you hit the milestones and launch date.

April 10, 2016 — Content development is often a critical bottleneck when it comes to social media and online marketing. Whether you lead an organization’s social media marketing, or you’re your own one-person social media team, you’ll learn how to strategize, plan, and execute your content so that you can reformat, re-engineer, reuse, and renovate to gain a broader reach, save time, emphasize key marketing concepts, lengthen campaigns, and build relationships. We’ll talk about the coordination of video, visual, audio, and written content across various formats.

April 10, 2016 — Take a moment to think about who you trust online. What do they have in common? There’s a good chance that they thought you something valuable. That’s how you remember them and it’s also why you trust them.

That trust that you have in them can translate to different things. Sure, they might want to sell you something. But it doesn’t have. You might want to hire them to work on a project or your company because you respect their opinion. You might want to use their open source project because you trust their coding ability.

All these benefits came from teaching you something valuable. And the good news is that you can do this too! You have unique insights that you can share that can be of value to others. Are you ready to start!?

Perfect, then this talk is for you! It’ll look at some of the obstacles that you’ll face on your journey into teaching. You’ll see how you can overcome them so that you can start building trust online.

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April 10, 2016 — Learn how to get more involved in your local community and how to contribute to the group while reaping the rewards of the group’s collective knowledge. Meetup groups can be a great place to learn and grow. Share ideas and troubleshoot problems with others. There is no community more helpful and interested in your success than the WP community.

April 9, 2016 — Taking a line from Alec Baldwin in Glengarry Glen Ross, the 1992 film depicting the struggles of real estate salesmen, Adam articulates the benefits of having an established sales process for your web agency. He’ll walk through the different activities involved with each stage of the sales process and show how to effectively engage your prospective buyers. Whether you’re a part of sales team at a large web agency, a one-person sales team at a small agency, or a freelancer trying to increase your close rate, this talk will be beneficial for you.

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April 9, 2016 — We’ll see a summary of all the cool new features of BuddyPress developed during the last year and a brief of all the amazing coming soon functionalities planned for the next releases. If you’re building projects or planning building projects with BuddyPress, you can’t miss this talk!

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April 9, 2016 — Branding is not what you think it is. In this talk you’ll discover why having an underlying brand personality is essential for standing out in your market and attracting your ideal clients.

We’ll look at why you want an underlying brand personality, what that is, some examples, and then do an in depth look at one specific brand personality.

This session is geared to freelancers who want to improve their business and / or be able to help improve their clients’ businesses.

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