September 15, 2015 — Custom post types, fields, and meta boxes all offer powerful ways to transform WordPress sites, but when you use all three together, the impossible becomes possible. In this talk I explore just how custom you can go by combining WordPress’ custom functions to solve a real-world problem. I also cover custom taxonomies, custom templates, and leveraging some basic PHP, featured images, and existing plugin functionality to take your custom post type even further.

Prerequisites:
Attendees should be comfortable with making changes to WordPress theme and/or plugin files.

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September 15, 2015 — WP-CLI is a set of command line tools for managing your WordPress site. It allows you to perform many tasks much quicker than you would be able to by other means. In this session, I will teach you how to get WP-CLI running, and show some of my favourite time saving features. Once you’ve started using WP-CLI, you’ll wonder how you ever lived without it!

Prerequisites:
This talk is appropriate for developers, designers and server administrators of all skill levels.

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September 15, 2015 — Plusieurs plug-ins et options existent pour lier un site WordPress à Google Analytics, Google tag Manager et Webmaster Tools. Mais utilisez-vous ces outils à leur plein potentiel? Savez-vous pourquoi et comment configurer les objectifs et le suivi des ventes en ligne? Connaissez-vous les avantages à lier Analytics, Adwords et Webmasters Tools?
Je vous propose je voir les options possibles et de nombreux trucs afin d’optimiser ces outils. Bien configurés, ils vous permettront d’obtenir des informations de grande valeur pour améliorer votre présence en ligne et vos conversions.

September 14, 2015 — Troy talks about why recurring revenue is the holy grail and how you can create recurring revenue in your WordPress business. During the talk Troy teaches you how to package up your recurring revenue offer, how to pitch it to clients and how to build infrastructure to automate most of the work.

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September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.

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September 12, 2015 — For many WordPress users and developers, design can be challenging, confusing, or frustrating. It’s just not their thing. This talk explains design fundamentals and provide quick, practical tips to help make WordPress sites more effective, usable, and professional-looking.

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September 12, 2015 — Entre le marketing, les relations publiques, et le support client, la gestion de communauté demande un certain doigté et une certaine approche afin d’être profitable (que ce soit financièrement, stratégiquement, ou juste humainement). Au cours de cette présentation, je vous apprendrais à définir une stratégie de gestion de communauté, à créer un calendrier de publication, et comment optimiser votre présence sur les réseaux sociaux.

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September 12, 2015 — You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…?
How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage?
In this talk we take you through ways you can leverage your WordPress site as an awesome inbound campaign hub for social media, content marketing, landing pages, behavioural calls-to-action and lead tracking. You’ll never look at your dashboard quite the same way again…

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September 12, 2015 — The biggest and best-known ecommerce solution for WordPress does everything. It’s flexible, extendable, and almost infinitely configurable. It’s a Swiss Army Knife with 276 blades. But if all you need is a bottle opener, do you really need to walk around with a 2kg knife in your pocket?

We’ll talk about the things you need to consider when choosing an ecommerce solution. I’ll give you a list of questions to help you decide. And we’ll discuss some of the available WordPress ecommerce products so you can make an informed decision.

Prerequisites:
This talk is aimed toward business owners who need to add ecommerce to their sites and toward WordPress consultants (designers/developers) who wish to help their clients make the best decisions on ecommerce solutions. No coding knowledge is required.

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September 11, 2015 — Pourquoi sont les sites Web si dispendieux? Comment apprendre si j’en reçois pour mon argent? Que ce soit votre premier site Internet, ou un redesign, il est souvent difficile de savoir où commencer. Découvrez comment choisir un bon développeur, comment évaluer leur travail, et ce qui doit entrer dans le budget. Apprenez pourquoi l’option qui est le meilleur marché et parfois le plus cher, et ce qui arrive après que le site est terminée. Nous examinerons plusieurs différents budgets, et ce qui arrive avec chacun. Un guide pour les OSBL et les entrepreneurs.

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