August 6, 2017 — How I used the Internet (and WordPress) to build a seven-figure a year business with no money in the bank. My journey has taken me from freelancing and client services to digital products, online courses and building communities. WordPress has been my constant tool of choice and has allowed me to build a great business and live a rich life.

August 5, 2017 — This panel helps to convey what it takes to build an agency from scratch or a few freelancers. How does one get an agency started? What are the things you need before or as you start? What are the biggest keys to success and the toughest lessons to remember?

August 5, 2017 — While this “sales and marketing” panel is intended for small business and agencies, lessons learned can also apply to the freelancer or the developer looking to make a business from plugins. What are the right AND wrong ways? What lessons can our panelists share from personal experience? Simply “raise your rates” isn’t enough detail here so panelists should be prepared so share a few of their tips.

April 15, 2017 — Keynote – Troy will be touching on freelancing, client services, digital products, online courses and building communities.

February 7, 2017 — In this talk, I will deliver a detailed case study on how WordPress can be used to deliver online courses and build highly engaged communities of students.

Most online courses achieve student completion rates of around 2% – 10% according to this MOOCS research study (http://www.katyjordan.com/MOOCproject.html)

We have achieved 65% completion rates of our online courses by building incredibly engaging courses and a world class learning environment built on WordPress. The best part of this talk is that the online courses and community we have built are all for WordPress developers and freelancers so this is truly a WordPress showcase piece.

The online education market is worth over US$100BN and WordPress provides a great platform for all online educators to improve the quality of their courses and deliver better student outcomes.

The core technology covered will include WordPress, BuddyPress, bbPress, BadgeOS and the LearnDash Learning Management System.

I will also talk about the psychology and strategy of delivering an online course to maximise student engagement and completion rates.

Presentation Slides »

December 21, 2016 — Cath Beaton (Phase Creative) and Troy Dean present their ideas and experiences of how they have developed and grown as individuals in their respective businesses by being prepared to get out of their comfort zone.

The amazing online community spirit that is synonymous with WordPress has allowed them to feel supported whilst they navigate the tricky terrain of growing up as business owners. WordPress truly is unique in that it unites people and allows niche communities to develop very quickly. This sense of belonging fosters collaboration and nurtures relationships which quite often result in new friendships, business partnerships and enormous self-development. Their talk will inspire other WordPress users to find support in their own online communities so they too can evolve and develop in whatever field they choose. They will also touch on some of the technology behind this growth (BuddyPress and bbPress).

December 11, 2016 — In this talk, I will deliver a detailed case study on how WordPress can be used to deliver online education courses and build highly engaged communities of students.

Most online courses achieve student completion rates of around 2% – 10% according to this MOOCS research study.

We have achieved 65% completion rates of our online courses by building incredibly engaging courses and a world class learning environment built on WordPress. The best part of this talk is that the online courses and community we have built are all for WordPress developers and freelancers so this is truly a WordPress showcase piece.

The online education market is worth over US$100BN and WordPress provides a great platform for all online educators to improve the quality of their courses and deliver better student outcomes.

The core technology covered will include WordPress, BuddyPress, bbPress, BadgeOS and the LearnDash Learning Management System. I will also talk about the psychology and strategy of delivering an online course to maximize student engagement and completion rates.’

November 7, 2016 — Troy Dean resides in Melbourne Australia and is a WordPress consultant and co-founder of Video User Manuals, a video tutorial plug-in to teach your client how to use WordPress, as well as WP Elevation, the world’s first business accelerator program for WordPress consultants. He speaks regularly at WordCamps

August 9, 2016 — In this presentation, Troy and Kristina will deliver 101 practical ways you can improve your performance, the quality of the projects you deliver, and your overall business as a freelancer. These tips and tools will help you find and qualify clients, take a great brief, write proposals, price your services, setup monthly website maintenance plans, avoid scope creep and get referrals from existing clients. This is a dynamic and entertaining presentation with lots of great takeaways.

Presentation Slides »

August 2, 2016 — We shot some testimonials at WordCamp Sunshine Coast about the WordCamp experience and thought it might be useful for WordCamp promotional purposes.