June 8, 2015 — Dans cette conférence, je vais vous raconter mon parcours, comment Internet et plus particulièrement WordPress, m’ont aidé à prendre un virage professionnel.

Nous verrons les galères pour trouver les premiers clients, les devis mal rédigés, les prix mal maîtrisés et comment je me suis adapté pour arriver à la visibilité qui est la mienne aujourd’hui.

Je vais m’attacher à répondre sur comment se vendre, comment se former, comment travailler sa visibilité et son réseau, pour enfin trouver votre place dans cet écosystème qu’est WordPress.

Presentation Slides »

June 8, 2015 — How not to give appalling user support
Franz Vitulli
Slides: https://speakerdeck.com/franzvitulli/how-not-to-give-appalling-user-support
The talk touchs on the benefits and challenges of a great user support and training. I’ll share the most common problems I encountered whilst dealing with support. It will also look at how I give the best support I can and the tools that enable me to do so.

WordPress for Good
Tom Greenwood
This lightning talk presents the history and motives for the project, showcase a few “good” WordPress sites and inspire others to use WordPress for their positive projects and submit them to the showcase.

Forging a Career with WordPress: the Possibilities
Rachel McCollin
In this interactive talk I’ll inspire you to think again about the career options open to you with WordPress, and bust some myths about the kind of person you need to be or the kind of background you need to have if you want to make a living from WordPress.

Smart tips and tricks for managing freelancers
Annabel Kaye
“Freelancer is the ‘new employment’. Most organisations use freelancers for some tasks but some even build an entire business model on using freelancers.
In this talk Annabel explores the status of freelancers, how labels can be deceiving and suggests ways to approach hiring freelancers that will protect your business from harm.

5 ways to get better customers and sack the low value ones
Michael Killen
This talk is about how even small ‘1 person working out of their bedrooms’ businesses can:
no more negotiating on price, stop feeling like a bedroom business and look like a professional service, stop low value customers even getting through to you, how to feel more competitive towards other businesses, the responses you need to give to difficult customers

June 8, 2015 — This talk is about the different options out there, your clients’ learning styles, and how to better understand what your clients need while making sure they are comfortable moving forward. And the most common needs people have when looking for support and documentation, as well as strategies for making your documentation easier for your customers to understand.

June 7, 2015 — Marketing yourself or your business can be really scary when you’re an introvert who is more comfortable in front of a computer than in front of real people.
There are a lot of introverted folks in the WordPress community looking for freelance jobs, employment, or quality contractors to hire, yet many of us feel scared, directionless, isolated, overwhelmed, and hungry for work.
I share my experience growing from a timid one-person freelance shop to a more confident team of nine great people, including practical tactics for in-person networking, working with freelancers, finding the right fit, and community participation.

June 2, 2015 — Learn how to change the design of your website without hundreds of plugins or years of coding experience. Using easy to learn skills, you will unleash your inner designer, and become a WordPress master!

June 2, 2015 — How can I work out the value of a website? How is the website worth to a customer? How can you use options to increase the amount a customer will spend on on their website? Will customers choose me if I’m not the cheapest option? How do I set an anchor price? Does value pricing even work in the UK? I share my journey so far into value pricing and how are you too can adopt the approach to increase the amount of money you make from building websites.

Presentation Slides »

June 2, 2015 — The strength of WordPress is in its licensing under the GPL (GNU General Public Licence). What does the GPL really mean? How does it affect you, your creativity, and your work? How does it protect your freedom?
Get a method for talking about licensing with your “technophobic” clients, friends and family.

June 2, 2015 — From a part-time hobby to a full-blown agency, Brad has built WebDevStudios into one of the largest agencies in the world focusing 100% on WordPress development and design. In this presentation Brad talks through the history of the company, discuss challenges faced along the way, and shares tips on how he grew a hobby to a distributed company with 35 full-time employees.

Presentation Slides »

June 2, 2015 — Between WordPress development, content production, editing, publishing and keeping your plugins and themes in order you’ve already got enough on your plate. This presentation focuses on how to optimize your WordPress site for search without adding another full time task to your schedule. We take a beginner-friendly look at how to optimize your site, your content and manage the off page factors that all impact where you show up in the search ratings. We also look at the fundamentals of how search engines rank content to lend a better understanding of how these optimization processes work. In the interests of keeping costs down we’ll take a quick tour through free tools you can use as you optimize your sites. The session also touches on some of the dangers of getting carried away with your SEO, touching on Google penalties and how best to avoid them.

Presentation Slides »

June 2, 2015 — Charities and associations, especially smaller organisations without technical staff, often struggle to plan and manage a website. This presentation addresses some of the questions they might ask: how to find and work with a WordPress developer; what to put in the project brief; how can WordPress be used to create campaign and directory websites; and how to test, launch and promote a non-profit website. The talk is illustrated with examples from real life websites, with opportunity for you to ask questions and share your own experiences.

Presentation Slides »