March 15, 2017 — More often than not, support requests aren’t actually requests for support, but an attempt to get a website on the cheap. So what can you do to manage our customer’s expectations and ensure your business remains profitable?

The answer? Stop selling support and start selling updates.

June 5, 2016 — Last year, I accepted an offer to work for an agency as a senior front end developer. I won’t lie. I was relieved. Over the moon. 2014-15 was a tough year and a half. I had a couple of tough projects, nightmare clients and bad debts. In this talk, I will look at where it all went wrong, the things I would do differently and what I’ve learnt working for a large agency. It would be broken down into four or five points, which I’d spend some time looking at. This will be a brutally honest talk; one that hopefully will brush away from of the shame freelancers feel when they feel like they’re the only ones struggling.

June 2, 2015 — How can I work out the value of a website? How is the website worth to a customer? How can you use options to increase the amount a customer will spend on on their website? Will customers choose me if I’m not the cheapest option? How do I set an anchor price? Does value pricing even work in the UK? I share my journey so far into value pricing and how are you too can adopt the approach to increase the amount of money you make from building websites.

Presentation Slides »