September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.

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September 12, 2015 — For many WordPress users and developers, design can be challenging, confusing, or frustrating. It’s just not their thing. This talk explains design fundamentals and provide quick, practical tips to help make WordPress sites more effective, usable, and professional-looking.

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September 12, 2015 — Entre le marketing, les relations publiques, et le support client, la gestion de communauté demande un certain doigté et une certaine approche afin d’être profitable (que ce soit financièrement, stratégiquement, ou juste humainement). Au cours de cette présentation, je vous apprendrais à définir une stratégie de gestion de communauté, à créer un calendrier de publication, et comment optimiser votre présence sur les réseaux sociaux.

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September 12, 2015 — You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…?
How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage?
In this talk we take you through ways you can leverage your WordPress site as an awesome inbound campaign hub for social media, content marketing, landing pages, behavioural calls-to-action and lead tracking. You’ll never look at your dashboard quite the same way again…

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September 12, 2015 — The biggest and best-known ecommerce solution for WordPress does everything. It’s flexible, extendable, and almost infinitely configurable. It’s a Swiss Army Knife with 276 blades. But if all you need is a bottle opener, do you really need to walk around with a 2kg knife in your pocket?

We’ll talk about the things you need to consider when choosing an ecommerce solution. I’ll give you a list of questions to help you decide. And we’ll discuss some of the available WordPress ecommerce products so you can make an informed decision.

Prerequisites:
This talk is aimed toward business owners who need to add ecommerce to their sites and toward WordPress consultants (designers/developers) who wish to help their clients make the best decisions on ecommerce solutions. No coding knowledge is required.

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September 11, 2015 — Pourquoi sont les sites Web si dispendieux? Comment apprendre si j’en reçois pour mon argent? Que ce soit votre premier site Internet, ou un redesign, il est souvent difficile de savoir où commencer. Découvrez comment choisir un bon développeur, comment évaluer leur travail, et ce qui doit entrer dans le budget. Apprenez pourquoi l’option qui est le meilleur marché et parfois le plus cher, et ce qui arrive après que le site est terminée. Nous examinerons plusieurs différents budgets, et ce qui arrive avec chacun. Un guide pour les OSBL et les entrepreneurs.

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September 11, 2015 — One of the most common questions bloggers have is how long to make their posts. This presentation examines the needs of your personal or professional blog, as well as your writing style, and weigh them against how length affects share-ability and search rankings.

September 11, 2015 — L’objectif de cette présentation est de se familiariser avec l’environnement (interface) de WordPress et les sous-sections qui y sont présentées. Nous apprendrons le jargon WP (pages, articles, médias, thèmes, plugins, widgets, mots-clés, catégories, images à la une, etc.) et de quoi il s’agit. Nous verrons également comment améliorer votre flux de travail afin d’importer du texte de Word et des images du Web vs. de votre ordinateur. Certains plugins et widgets seront survolés afin de vous donner une idée des meilleures pratiques. À la fin de cet atelier, vous ne grincerez plus des dents à la simple idée de jouer dans l’interface WordPress!

Préalables:
Cette présentation s’adresse aux utilisateurs WordPress débutants qui ont déjà l’interface installée ou qui ont déjà pris connaissance de ce à quoi elle ressemble.

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September 11, 2015 — There is so much confusion about what types of things should be put on a page and what should be in a post. Static vs. Dynamic content is the best way to tackle this. An “About Us” page would be just that… A PAGE. If you are talking about something that is more time sensitive, then you want to do a post. Connected to this would be Categories and Tags. What are they? When creating a website, you can edit a menu to include not only pages, but also category archives that can create a more complete experience for small businesses. This is not just how to do it but WHY you should do it. This gives an in depth look at the justification for placement of content on your website and way finding.

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September 11, 2015 — This session will focus on how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses.

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