September 16, 2015 — Creative SEO tactics go beyond the usual technical SEO, keyword selection and link building. Dan provides a practical session with actionable takeaways to inspire new ideas.

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September 16, 2015 — The presentation aims to show how to create your own shortcode.
We will go through the “why & how” questions following practical steps:
What’s a shortcode? When it might be useful? How to create one? Explain the structure and show the code How to add the shortcode to your WordPress Let’s use and display the shortcode!
Play with the arguments View how to add dependencies (JS/CSS/Hooks) to the short code
Prerequisites:
The topic is more technical and requires a minimal knowledge of : WordPress theme structure, use of functions / PHP, HTML.

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September 16, 2015 — Did you know the average user will wait only 2-3 seconds waiting for a webpage to load before abandoning it forever? Having a fast website is critical to its success. How do you ensure your site loads fast and reliably, to all kinds of users around the world? In this presentation we’ll discuss seven strategies for increasing your WordPress site’s speed. Covering caching, content delivery networks, image optimization, file optimization, database cleaning, and hosting and theme choices, you’re guaranteed to leave this presentation with concrete next steps for improving your site’s performance.

Prerequisites:
Most of these strategies can be accomplished through plugins!

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September 16, 2015 — This is not a marketing presentation on how to get more conversions. In this presentation we walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

Prerequisites:
This presentation is suitable for intermediate designers, developers or marketing managers using WordPress.

September 15, 2015 — I talk about the merits of using Client Side technologies when building out a web application. With WP-API moving its way into core and getting better, building web applications with WordPress is becoming more feasible, and easier. JavaScript MVC frameworks have exploded in popularity over the past couple years and I show that they can be used to build with WordPress, in faux MVC setup. I hope people learn the value in the WP-API, if they did not already, and when client side can be a better option for a custom build.

Prerequisites:
I cover the basics of everything including what is WP-API and the basics on how it works (responses, etc.)

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September 15, 2015 — Une introduction a comment écrire du code sécure pour WordPress.
Un apperçu des vulnérabilité les plus commune et comment protéger son code.
Un survol qui inclut:
Bien utiliser les fonctions: esc_url(), esc_html(), esc_attr(), esc_js et wp_json_encode()
Se protéger contres les Injections SQL
Nettoyer des donnés de l’utilisateur
Comment utiliser des nonces
Utiliser Current_user_can pour les permissions d’utilisateurs

Préalables:
Cette conférence est pour les gens qui ont commencé à modifié le code PHP dans les fichiers de leur thème. Elle va vous donner une idée de comment le faire de façon sécure. C’est aussi un bon rappel pour les développeurs intermédiaires et avancés.

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September 15, 2015 — Custom post types, fields, and meta boxes all offer powerful ways to transform WordPress sites, but when you use all three together, the impossible becomes possible. In this talk I explore just how custom you can go by combining WordPress’ custom functions to solve a real-world problem. I also cover custom taxonomies, custom templates, and leveraging some basic PHP, featured images, and existing plugin functionality to take your custom post type even further.

Prerequisites:
Attendees should be comfortable with making changes to WordPress theme and/or plugin files.

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September 15, 2015 — WP-CLI is a set of command line tools for managing your WordPress site. It allows you to perform many tasks much quicker than you would be able to by other means. In this session, I will teach you how to get WP-CLI running, and show some of my favourite time saving features. Once you’ve started using WP-CLI, you’ll wonder how you ever lived without it!

Prerequisites:
This talk is appropriate for developers, designers and server administrators of all skill levels.

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September 15, 2015 — Plusieurs plug-ins et options existent pour lier un site WordPress à Google Analytics, Google tag Manager et Webmaster Tools. Mais utilisez-vous ces outils à leur plein potentiel? Savez-vous pourquoi et comment configurer les objectifs et le suivi des ventes en ligne? Connaissez-vous les avantages à lier Analytics, Adwords et Webmasters Tools?
Je vous propose je voir les options possibles et de nombreux trucs afin d’optimiser ces outils. Bien configurés, ils vous permettront d’obtenir des informations de grande valeur pour améliorer votre présence en ligne et vos conversions.

September 14, 2015 — Troy talks about why recurring revenue is the holy grail and how you can create recurring revenue in your WordPress business. During the talk Troy teaches you how to package up your recurring revenue offer, how to pitch it to clients and how to build infrastructure to automate most of the work.

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