September 30, 2026 — Getting people to your website has never been easier. Keeping them interested, earning their confidence, and turning visits into real outcomes is where most WordPress sites struggle. This session focuses on that gap between traffic numbers and actual growth, and why trust is now the most important factor in modern SEO.

We will look at how search engines and users think today, and why clarity, site experience, content quality, and transparency matter more than ever. Using simple, real examples from WordPress sites, the session explains why many websites look optimized but still fail to convert, rank consistently, or build long-term credibility.

Instead of focusing on hacks or plugins, the discussion centers on fundamentals. How clearly your site explains what it offers, how fast and usable it feels, and whether visitors can quickly trust the people behind it. These details may seem small, but they strongly influence rankings, engagement, and conversions.

September 29, 2026 — ¿Quieres contribuir a WordPress pero no sabes por dónde empezar? ¿Te atrae colaborar en una comunidad, pero te preocupa que sea caótico, que tengas que comprometerte indefinidamente, o que necesites ser especialista en marketing?

En esta charla Ana te presenta el Equipo de Marketing de WordPress España desde adentro. Verás cómo estamos estructurados, cuándo nos reunimos, quién participa y cómo es el ambiente real de trabajar con nosotros. Conocerás cómo diferentes perfiles colaboran (diseñadores, devs, documentalistas, gente sin experiencia en marketing), cómo nos repartimos las tareas.

También descubrirás en qué estamos enfocados ahora mismo, qué activaciones lanzamos en septiembre, y de qué formas concretas se necesita ayuda. No es una charla teórica: vamos a hablar de tareas reales, perfiles que buscamos, y cómo es trabajar codo con codo en iniciativas que amplifican WordPress en español.

September 29, 2026 — De una nota de voz a un podcast publicado

VozCaster convierte tus notas de voz de Telegram en episodios de podcast publicados automáticamente en tu WordPress con PowerPress. Sin editar, sin subir archivos a mano.

Graba y envía.

Mandas una nota de voz o un archivo de audio al bot de Telegram, como cualquier mensaje.

Se publica solo.

El episodio aparece en tu WordPress con PowerPress, listo para revisar o publicar al instante.

Una maravilla de la automatización con IA que conoceremos y aprenderemos a hacer otras automatizaciones entre la IA y WordPress.

¡No te lo pierdas!

September 29, 2026 — Skills, workflows y agentes de IA: así delega Santi Frías su trabajo sin montar de más. En esta charla de WordPress Coruña, Santi (consultor digital y miembro activo de la comunidad) explica cómo ha integrado la inteligencia artificial en su rutina diaria, con Claude como punto de partida en lugar del correo electrónico. Repasa su censo de más de sesenta proyectos —entre skills, pipelines, tareas programadas y agentes— y cuenta con honestidad lo que le ha funcionado y lo que no. La charla sienta las bases teóricas de lo que esperamos que se convierta en un ciclo práctico dentro de la comunidad, donde cada uno pueda montar sus propios agentes de IA para tareas cotidianas. Grabado el 17 de septiembre de 2026 en WeKCo, A Coruña. Ideal si trabajas con WordPress, desarrollo web, marketing digital o simplemente quieres entender cómo aplicar la IA sin perderte en la teoría. Suscríbete y únete a la comunidad WordPress Coruña para más contenido como este.

September 28, 2026 — What if you could tell WooCommerce what you want in plain human language and have WordPress actually execute it?

With the introduction of the Abilities API in WordPress 6.8, WordPress has a more structured and declarative way of exposing what it and its plugins can do. This opens up interesting possibilities not only for developers and other plugins, but also for AI agents and tools such as MCP.

In this practical session, Marco Almeida will take us through the WordPress Abilities API and show how it can be used to build more structured and AI-friendly WordPress integrations.

What we’ll cover

What the WordPress Abilities API is and why it was introduced
How it compares to traditional WordPress hooks and integrations
How WooCommerce is already using the Abilities API
How to create custom abilities in your own WordPress plugins
How abilities can make WordPress functionality easier for AI agents and tools such as MCP to understand and interact with
A live demo using a real existing plugin, showing how WooCommerce can be controlled using natural language
The goal is to move beyond talking about AI and see what this looks like when it is actually connected to a WordPress site.

Presentation Slides »

September 17, 2026

August 20, 2026 — Every WordCamp needs a great send-off, and this year, we’re doing it the way our community actually talks to each other: two chairs, a real conversation, and a room full of people who get it. Think of it less like a keynote and more like the best hallway conversation of the week, just given a mic and a stage. The conversation we’ve all been having comes to the big stage. WordPress is evolving alongside AI, changing user expectations, and a rapidly shifting web. How do we keep open source thriving? What should we hold onto? What needs to change? And where do we go from here? That’s what this conversation is about. Not prepared talking points, but an honest discussion between two people who’ve spent decades helping shape, support, and steward the WordPress ecosystem from different perspectives. Even better, it doesn’t end on stage. The final 30 minutes belong to the community, with live audience Q&A. Two perspectives shaped by decades in open source. Ma.tt Mullenweg has helped guide the project since co-founding WordPress more than twenty years ago, while also leading Automattic and its portfolio of products supporting publishing, commerce, and the open web. Robert Jacobi has spent his career guiding organizations build, secure, and scale open source technologies, contributing across hosting, infrastructure, community leadership, and digital strategy. Together, they bring two distinct perspectives on the opportunities, challenges, and decisions shaping WordPress today. It’s a conversation grounded in years of experience, but one that’s ultimately about where the project goes from here and what that means for everyone building with it. The best conversations don’t end when the session does. By the time Wednesday afternoon arrives, you’ll have spent four days learning new skills, meeting people from across the community, and sharing ideas that continue long after the event ends. This conversation is a chance to zoom out and connect those experiences to the bigger picture. Expect an honest discussion about open source, the evolving web, AI, community, and the future of WordPress. Then, the conversation opens up to you. The final 30 minutes are dedicated to audience Q&A, giving you the opportunity to ask questions, share perspectives, and be part of the discussion that closes out WordCamp US 2026.

August 20, 2026 — AI is quickly becoming part of everyday work for WordPress teams, but in many cases we are still using it in a very limited way: asking isolated questions, retrying prompts, and manually feeding context into every conversation. Whats next is not simply using better prompts. It is learning how to delegate. In this session I will check how agentic development, is a new way of structuring repositories, workflows, and AI tooling so coding agents can operate with memory, reusable processes, and external awareness instead of acting like one-time chat assistants. I will look at why this changes the way modern WordPress teams think about development, delivery, documentation, and internal knowledge sharing, and why the competitive advantage in the near future will not come from access to AI itself, but from how well teams learn to organize AI execution.

August 20, 2026 — Two clients showed up with the same UX problem: visitors land on a complex site and can’t find the right path forward. One project ended up shipping a GPT-powered search block. The other shipped a deterministic, persona-driven block on rails, no AI at all. Both worked. Neither was wrong. This talk walks through both production engagements side by side. The AI search block, built for a community college’s 643-course catalog, comes with the production-hardening list nobody mentions in the demos: rate limits, kill switches, prompt-injection mitigations, token ceilings, and cost predictability. The persona-by-goal Mosaic block, built for an industrial services company after their legal team rejected an AI chatbot SOW, comes with a different lesson: deterministic UX, full editorial control, zero model cost. Attendees leave with a framework for when an AI block belongs in a project and when a deterministic block does the same job better, plus a reusable persona-by-goal pattern they can adapt on their next engagement.

August 20, 2026 — Plugins are how most WordPress users solve problems, and for good reason. But there’s a point where adding another one starts to hurt. Performance gets shaky, updates break things, and your site ends up depending on a chain of small tools nobody fully understands. This talk is about recognizing that point. How do you tell when a workflow has outgrown its plugin? How do you move that logic somewhere else without losing what made WordPress easy in the first place? We’ll work through real examples, like a membership flow that started as three plugins and became one automation, and a CRM sync that stopped breaking once it left the plugin world. Most WordPress talks assume the right answer is always to find the right plugin. This one is honest about when the right answer is to stop adding plugins.