August 19, 2026 — AI Search isn’t just SEO’s problem anymore – it’s everyone’s. From content teams to developers, PPC to partnerships, the shift to AI-native discovery affects your entire business. This session is your wake-up call: why you’re probably already behind, what’s changed, and the quick wins you can implement now to catch up.

August 19, 2026 — Every few years, something new shows up at your WordPress site that isn’t a person. Search engines, mobile browsers, social platforms — each time, the ecosystem adapted. But those were one-way streets: your site pushed content out to be indexed or previewed, and that was the end of the conversation. Agentic commerce flips the script. The buyer’s AI agent never opens a browser, never sees a checkout page, never clicks “Pay” — yet the transactional plumbing still has to work. For the first time at real scale, your store isn’t just sending data out, it’s taking instructions back. An AI agent submits a cart, requests a price calculation, initiates a payment — and your store has to accept, validate, and follow through, with real money on the line. That raises the same trust question that comes up every time a new commerce channel emerges: when there’s no UI, where does trust live? The answer, as it’s always been, is infrastructure — trusted payment providers, buyer protection, and fraud detection doing the heavy lifting, just as they did when people were first nervous about typing a credit card into a website. This talk explores what it looks like to build for that reality — walking through real implementations using custom REST endpoints in WooCommerce payment plugins, as a first step toward open agentic commerce, where any AI agent can walk up to any WooCommerce store and complete a transaction.

August 19, 2026 — Whether we’re modernizing an old personal blog or migrating hundreds of thousands of existing posts from another CMS, using WordPress in 2026 means converting our content to Blocks. The “Convert to Blocks” button in the editor works well enough for one post, but if we have dozens or hundreds, what can we do to make the process less manual and more powerful? How can we migrate a site’s content directly into full block patterns, without losing the columns and structure it had before? In this talk I will share my experience leading a Sitecore-to-WordPress migration for a global nonprofit, and how full-site editing and AI are reshaping site migrations. We’ll show how we leverage AI to analyze and understand the structure of an existing site, the decisions and process we use to map that content into WordPress data structures, the strengths and limitations of agents and WordPress MCP for restructuring content, and how we build in-editor tools to let humans customize and enhance bulk-migrated content where it matters most. We’re excited to share practical lessons from bringing an entire project directly into block patterns and templates, along with takeaways about block transforms, block bindings, and balancing automation with editorial oversight… lessons that can apply to WordPress projects of any scale!

August 19, 2026 — Are you struggling to grow a loyal community because building engagement funnels feels too technical or complex? In this session, we will share an accessible, no-code blueprint that empowers anyone to seamlessly connect with readers and understand how different types of visitors interact with your content. By exploring simple ways to reduce friction and gather actionable insights, you’ll learn how to turn casual readers into a dedicated community.

August 19, 2026 — Every web agency has been there: a client’s site goes down at the worst possible moment, support is unreachable, or a security incident turns into a client-relationship crisis, and the root cause is a hosting provider that was never up to the job. Picking the right host matters, but in a market where every provider claims to be reliable, secure, and agency-friendly, how do agencies sort signal from noise? This session talks about two things: the Secure Hosting Alliance (SHA) and its trust seal program, a practical, standards-based framework designed to help WordPress agencies identify hosting partners that meet a clear, defensible bar for quality, transparency, and security; and how agencies can leverage this trust to better market to their clients and earn a premium on their services. We’ll walk through the real-world concerns agencies have: from control panel access and PHP version control to abuse response and terms of service clarity. We’ll show how to address each one. We’ll also discuss how hosting providers that earn the SHA trust seal benefit from the association, and how that alignment of incentives creates a better ecosystem for everyone in the WordPress community.

August 19, 2026 — We used to think the hard part of digital work was consistency: building reusable components, scalable systems, and reliable patterns that teams could ship quickly and safely. Today, modern tooling has made production almost too easy, generating interfaces, layouts, and variations almost as fast as we can think of them. The harder problem is what we optimized away in the process: intent. As systems scale and tooling matures, it becomes easier to move fast without asking whether we’re still solving the right problem. Our components and tokens may remain visually coherent, but drift emerges at the level of meaning, purpose, and direction. In this talk, we’ll discuss how design systems must evolve from static libraries into living feedback systems, shaped as much by governance, communication, and organizational learning as by tokens or components. We’ll look at how intent gets lost at scale, why “doing the thing right” is not the same as “doing the right thing” and what it means to build stewardship practices that help teams notice and correct drift over time. Attendees will leave with a different way of thinking about design systems: not just as tools for consistency, but as infrastructure for ongoing decision-making in complex, changing environments.

August 19, 2026 — Large WordPress content platforms often contain thousands of articles maintained by editorial and SEO teams over many years. Over time, this creates content debt: outdated blocks and shortcodes, inconsistent links, missing image ALT text, legacy markup, and other large-scale issues that are impossible to fix manually. In this hands-on workshop, participants will build practical WP-CLI commands designed for large-scale WordPress content operations. Together, we will create reusable and production-safe WP-CLI scripts that can: perform bulk content transformations, migrate blocks and shortcodes, normalize internal links, generate missing image ALT text using OpenAI, The workshop will focus on real engineering workflows used for maintaining large WordPress sites and multisite installations. Participants will learn how to: structure reusable WP-CLI command classes, process posts safely in batches, work with parameters like: limit offset category_id dry-run integrate external APIs, and evolve one-time migration scripts into automated cron-based maintenance workflows. By the end of the session, attendees will have built multiple practical WP-CLI commands and gained patterns they can immediately apply to large WordPress projects. Participants should bring a laptop with LocalWP or a Docker development environment installed. All setup instructions, requirements, and workshop materials are available in the workshop repository: https://github.com/lukaszwilczakhostinger/wp-cli-workshops

August 19, 2026 — You don’t use AI to help your team. You build a team that happens to be AI. That shift — from AI as a tool to AI as a workforce — changes everything: how you structure work, how you delegate, how you quality-check, and what you actually need to show up for yourself. This workshop is where you make that shift for real, not in theory. In 90 minutes, you will design, assemble, and employ multiple AI-only teams — each with a defined role, a scope, and a manager agent coordinating their output. By the end of the session, your teams will have produced something tangible: a working plugin stub, a set of publish-ready blog posts, or a deliverable from your own work that you brought into the room.

August 18, 2026 — What does it take for a group of volunteers to evolve a website with 20+ years of history through multiple CMS onto one that runs on a current and modern stack? This case study will look at what it took to give a face lift to a legacy site.

August 18, 2026 — Editorial teams are leaving WordPress, not because it can’t handle their content, but because the default admin experience makes it feel like it can’t. Writers face a cluttered interface built for developers. Editors have no clear approval workflow. And when stakeholders compare WordPress to tools like Sanity, the gap feels obvious: structured content, clean review flows, role-based UX. So teams migrate. They add headless layers, adopt new CMSes, and spend months and lots of money rebuilding what WordPress already does, just hidden under the wrong interface.