This session is about how WordPress professionals can turn website maintenance/care into a real, sustainable business, instead of treating it as an afterthought or an “extra” service. Based on my experience as a WordPress agency with +70 clients and as the founder of a tool that helps 3,000+ professionals worldwide to grow their WordPress maintenance service. I’ll explain why relying only on one-off website projects is increasingly risky (more than ever thanks to AI), and why maintenance is becoming a key pillar for stability, scalability, and long-term growth. The talk will cover: Why maintenance is essential for WordPress sites and clients. The core tasks that should be included in a professional maintenance service (beyond updates). Why maintenance works so well as a recurring revenue model for freelancers and agencies. Common mistakes professionals make when offering maintenance. Practical ideas on how to package, price, and sell maintenance services in a sustainable way.