October 29, 2026 — Marketing That Knows Your Customer Before They Click

This session explores how AI is helping marketers understand intent, predict customer needs, personalize experiences, and deliver meaningful interactions across every touchpoint.

We’ll look beyond content generation to discover how AI is transforming audience research, customer journeys, SEO, email marketing, website experiences, and decision-making.

If marketing has always been about understanding people, AI is changing how we understand them.

Key takeaways
Predict customer intent
Build personalized marketing journeys
Create intelligent content strategies
Improve SEO with AI Transform customer experiences

October 29, 2026 — Beyond Posts & Pages: Managing External Data in WordPress

WordPress is often thought of as a system for managing posts, pages, and content stored within WordPress itself. But modern plugins and applications increasingly need to work with data that lives somewhere else — in SaaS platforms, CRMs, ERPs, or other external APIs.

In this talk, we’ll explore how React-powered WordPress interfaces can work with external data in a cleaner, more maintainable way. Using a real-world open-source project built to connect WordPress components with Frappe resources, we’ll look at how a shared data store can handle fetching, loading states, errors, updates, and reusable state across components.

Rather than focusing on Frappe itself, the session uses it as a practical example to demonstrate a broader pattern that can be applied to many external APIs and services.

Attendees will come away with a better understanding of how WordPress can act as an application platform, how React components can interact with data beyond WordPress, and how thoughtful data architecture can make custom plugins and applications simpler to build and maintain.

Key takeaways
Understand how WordPress can work with external data.
Learn a cleaner pattern for managing external APIs in React-powered WordPress interfaces.
See how the approach applies to CRMs, ERPs, SaaS platforms, and other services.
Explore how WordPress can function as an application interface, not just a CMS.

October 29, 2026 — A practical field guide to growing a YouTube channel with WordPress and AI.

Key takeaways

A practical framework for building and growing a YouTube channel.
Real-world AI workflows that help creators produce content faster and more effectively.
An understanding of why AI-related WordPress content is attracting significant audience attention and what that tells us about where the ecosystem is heading.
How WordPress is evolving as AI becomes part of the creation and publishing process.
Why we’re at an inflection point for creators, educators, and businesses, and how to position yourself for what’s next.

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October 28, 2026

October 28, 2026 — Rui Barroca outlines the journey that took him from being a designer reliant on a technical team to becoming an independent creator of small digital tools. He shares an AI-driven workflow and real-world examples to help decide what to build, for whom, and when to stop.

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October 28, 2026 — Rose Hes Rozendo explica por que razão a voz pessoal e a ligação humana continuam a criar confiança numa época de conteúdos gerados por IA. Apresenta um roteiro prático para produzir conteúdos que reflitam uma identidade profissional própria.

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October 28, 2026 — Simone Cimiluca-Radzins mostra como empreendedores podem tornar a sua comunicação de vendas mais humana e eficaz com o apoio da IA. A sessão inclui uma estrutura para páginas de venda, um prompt de trabalho e a revisão ao vivo de um texto genérico.

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October 28, 2026 — Gemny Ibarra aborda a delegação do pensamento em ferramentas de IA e os seus efeitos nas decisões do dia a dia. Com investigação, casos reais e um exercício com o público, propõe uma utilização mais consciente destas ferramentas.

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October 28, 2026 — Sofia Correia aborda a comunicação de lojas online que não conseguem explicar claramente o valor dos seus produtos. Mostra como a IA pode ajudar profissionais de web e clientes a transformar descrições técnicas, imagens genéricas e briefings vagos numa comunicação mais útil e diferenciadora.

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October 28, 2026 — Madalena Costa propõe um enquadramento prático para decidir quanta autonomia atribuir a agentes de IA. Explora onde devem existir pontos de revisão humana quando esses sistemas publicam conteúdos, respondem a clientes ou executam tarefas de negócio.

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