June 8, 2026 — AI won’t fix a weak strategy; it will just amplify what you already have. This talk explores why some businesses see real results while others produce more of what wasn’t working, and how small businesses can use AI as an equaliser without losing what makes them different.

June 8, 2026 — Most teams think they’ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences). PMF can be fleeting. You celebrate validating it, but months later, users have disappeared, and you wonder what went wrong. Teams are surprised when users hate the new feature, utilisation is low, or complaints are high. This session will teach my new Atomic PMF model. Learn what tends to block finding and keeping PMF, and how to better convert and retain your target audiences. Atomic PMF: If your company likes failure, they’re really going to love success! Perfect for: Entrepreneurs, freelancers, strategists, startup teams, and Fortune 500 workers and leaders. This isn’t an all-or-nothing framework; take what works for your context, use it as a starting point, and evolve it.

June 8, 2026 — In this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.

June 6, 2026

June 6, 2026 — Prompts chat; Agents act. In this hands-on session, you will move beyond LLMs to build a tool-using AI workflow. We’ll engineer a system that audits a live WordPress site, validates the results, and generates structured tickets. Bring your laptop; leave with a deployment-ready workflow.

June 6, 2026 — The HTML API is almost three years old, but continues to evolve with each WordPress release. It’s seen deployment in WordPress’ backend, in Gutenberg, and in many plugins and themes. The HTML API’s core values have even expanded into new pipelines for working with block structure and text encodings, helping to modernise, optimise, and harden WordPress. This in-depth workshop will review recent updates, explore undocumented capabilities of these APIs, cast a vision for their ongoing development, provide hands-on experience working with and expanding them, and offer quality time for asking questions and interactively exploring the answers.

June 6, 2026

June 6, 2026 — The HTML API is almost three years old, but continues to evolve with each WordPress release. It’s seen deployment in WordPress’ backend, in Gutenberg, and in many plugins and themes. The HTML API’s core values have even expanded into new pipelines for working with block structure and text encodings, helping to modernise, optimise, and harden WordPress. This in-depth workshop will review recent updates, explore undocumented capabilities of these APIs, cast a vision for their ongoing development, provide hands-on experience working with and expanding them, and offer quality time for asking questions and interactively exploring the answers.

June 6, 2026 — How do you scale WordPress across multiple teams without losing consistency or control? This talk shares lessons from building and maintaining eight WordPress websites for a large scientific organisation, focusing on workflow, governance and long-term sustainability.

June 6, 2026 — You’ve spent weeks coding the perfect plugin, and you’re finally ready to share it with the WordPress community. You hit “submit,” wait, and then… the team’s volunteers point out a lot of issues you didn’t even know you were causing. Getting your plugin into the official directory doesn’t have to be a trial by fire. Join Francisco and David as they reveal the most common, easy-to-fix issues that keep great plugins stuck in the review queue. In this talk, you will learn: The “First-Time Success” checklist: what reviewers actually look for. How to avoid the most frequent security and naming pitfalls. Tips to streamline your code for faster approval and a better plugin. Whether you are a seasoned dev or a first-time contributor, this session will give you the roadmap to go from “Pending” to “Approved” without the headache. David and Francisco are members of the Plugins Team, and together they have reviewed more than 25k plugins, with that number increasing. You’ll save time for them and other plugin reviewers! Everyone wins!