April 9, 2024 — Ready to empower your WordPress experience with both design and inclusivity in mind? Dive into the world of Universal Creativity, where Accessibility, Community, and User Experience meet! Whether you’re a freelancer, small business owner, or someone passionate about inclusive design, this talk is your gateway to a future of endless possibilities.

In this presentation we’ll explore:

– Accessibility Unveiled: How to make WordPress accessible for everyone, including BIPOC communities and those who face barriers to tech.
– Community and Culture: Strategies for active engagement and how you can contribute to a sustainable WordPress ecosystem.
– Design with a Purpose: Introducing Universal Themes and how they disrupt the traditional template market, offering multi-functional, high-performance inclusive designs for all.

April 9, 2024 — The web has brought a wide range of free services and capabilities to users such as email, social media, online shopping, streaming video, and many others. These services rely on an economic model that depends on tracking users and identifying audiences for targeted advertising.

Today, increasing concerns about user privacy, data breaches, and the misuse of personal information have led to a growing demand for enhanced privacy protections. Such demands have prompted significant changes in how the web operates, including the imminent deprecation of Third-Party Cookies (3PC).

With major web browsers phasing out support for third-party cookies, businesses, developers, and marketers face the need to reimagine their strategies. In this talk, I will delve into the impact of the impending 3PC deprecation for the and explore practical strategies for preparing and adapting to this transformative shift.

The talk will consist of two parts. The first part will have four brief sections. (1) We will begin with a brief overview of Cookies as a State Management mechanism, understanding the properties of cookies which makes them vulnerable to misuse, and understanding what exactly will change when 3P Cookies are deprecated; (2) we will then discuss how existing and new Web Platform capabilities can be used to refactor implementation that rely on 3P cookies today; (3) next we will review the tools and resources available to help developers navigate the transition to a web platform without 3P cookies; (4) we will give the audience a scripted approach they can follow to prepare and get ready for the deprecation of 3P cookies.

The second part of the talk will explore the importance of embracing privacy-centric technologies which offer a privacy-first approach to ad targeting and measurement, allowing businesses to reach their target audiences without sacrificing user privacy.

The countdown to the 3PC deprecation has already begun, and it is essential to be proactive in our approach. This talk seeks to equip attendees with the knowledge and tools needed to be at the forefront of embracing change and safeguarding user privacy while ensuring business continuity.

April 9, 2024 — Performance is essential for user experience and is becoming increasingly important for search engines through core web vitals. Just as WordPress democratizes publishing, it can also play a significant role in making good performance accessible to everyone.

This presentation highlights recent improvements made by the WordPress core performance team and upcoming new features that the team is working on. Developers will learn about existing and new tools available to them to identify performance issues in plugins and themes.

The presentation also depicts a future where site owners do not have to worry about performance thanks to a faster ecosystem, transparent performance ratings, and helpful AI assistants that can help analyze websites, identify potential performance issues, and provide custom-tailored solutions.

April 9, 2024 — In the constantly evolving landscape of software development, the quest for bug-free code remains a pinnacle challenge for even the most seasoned developers.
This talk aims to transform the way we approach this challenge, not just as a technical hurdle, but as an opportunity to elevate the entire coding process. In this session, we delve into the core principle that most bugs are born from unchecked assumptions. By identifying and questioning these assumptions, we can implement a proactive strategy to prevent bugs before they occur. This talk will guide attendees through effective methodologies to critically analyze their code, fostering a deeper understanding of how assumptions can lead to errors and how to mitigate them.

We will explore several key areas:

– The Psychology of Assumptions in Coding: Understanding how easy it is to make assumptions and how they can lead to bugs.
– Practical Techniques for Assumption-Proofing Your Code: Implementing strategies such as rigorous type-checking, automated testing, and peer code reviews to safeguard against bugs.
– Real-World Examples: Analyzing case studies where assumption-led bugs caused major issues and how they were resolved.
– Transforming Coding Philosophy: Shifting from a reactive to a proactive mindset in coding, emphasizing prevention overcorrection.
– Attendees will leave with not just an understanding of common pitfalls in coding but also armed with practical tools and strategies to enhance their coding practices. This talk is ideal for developers, team leads, and anyone passionate about elevating the quality of software development through mindful and strategic coding practices.

April 9, 2024 — Ben’s session will tell the story of Stratechery and the development of creator-centric businesses, and how WordPress made that possible. Ben will also introduce Passport, the WordPress plugin that powers Stratechery, and why it can unlock new use cases and business models for creators of all types.

April 9, 2024 — Design is more than the way things work; it’s the essence of purpose, intention, and human connection. A transformative craft that weaves functionality and meaning into the fabric of being. Let’s journey through the intricate art of design and embark on an expedition of its multifaceted, ingenious nature. Join me, and a community of fellow design enthusiasts who, like you, are passionate about how design shapes our world, and let’s explore the nuances of what design is.

April 9, 2024 — En esta ponencia vamos a ver la nueva API Interactivity, disponible a partir de WordPress 6.5. Esta API nos va a permitir hacer bloques de Gutenberg de una nueva manera, facilitando el desarrollo y mejorando la experiencia de personas usuarias.

April 9, 2024 — En esta ponencia hablaré de la importancia de destacar, ser diferentes e innovar para vender más, ya sea como freelance, empresa o startup. Todo ello a través del marketing de guerrilla sin necesidad de acabar en el juzgado, ni gastarte mucho dinero.
El objetivo es mostrar diversas estrategias y acciones que han sido aplicadas en el mundo creativo que han tenido un alto impacto para las ventas de esa empresa sin haber gastado mucho dinero. Y que además no han acabado en el juzgado. Pero también hablaremos de aquellas que casi lo hacen y cómo evitarlo.
Además, hablaremos de cómo hacer brainstormings que nos permitan adquirir ideas. Al principio de la charla se le pedirá a alguien del público que diga dos palabras, de forma que al final crearemos un primer boceto de campaña de marketing de guerrilla.

April 9, 2024 — «Optimiza tu Negocio en WordPress: Tendencias y Estrategias para Vender Más en 2024» es una ponencia dirigida a emprendedores y empresarios que buscan potenciar sus ventas a través de su sitio web en WordPress. Durante esta charla, se abordarán temas como el diseño web, autodiseño, SEO, inteligencia artificial, redes sociales y las tendencias más relevantes para el año 2024. Los asistentes, tanto principiantes como intermedios en el mundo digital, obtendrán conocimientos valiosos para maximizar el rendimiento de sus negocios en línea.

April 9, 2024 — En esta charla, vengo a explicaros que son los catpchas, a nivel de accesibilidad en tus webs con WordPress.
Y os explicaré, primero que son los catpchas, las ventajas y desventajas, que tienen al nivel de la accesibilidad web.
Y luego algunos usos, que se pueden usar, y cuáles no se pueden usar a nivel de la web y la accesibilidad web, y también os explicaré algunos plugins para usar en tu sitio web con WordPress, a nivel de los captchas.
Y luego en mitad de la charla, haremos una parada, para hacer preguntas, y una pregunta de tipo debate, para dinamizar la charla.
Y la pregunta sería:
¿Qué se piensa de los captchas, a nivel de la accesiblidad web vs a nivel de la seguridad web, y cuál sería mejor o peor, o ventajas o desventajas, que tengáis sobre los catpchas a estos 2 niveles?.
Y luego finalizaremos la charla, con las conclusiones de la charla, sobre que podeis aportar algo más usando los captchas, o que no se debería usar en cada caso en los captchas, a nivel de la accesibilidad web con tu sitio web con WordPress.