September 21, 2023 — En este meetup descubrirás cómo optimizar un sitio web de comercio electrónico para mejorar el SEO. Aprenderás sobre la optimización de productos, categorías, páginas de aterrizaje, descripciones de productos y más.

September 20, 2023 — Website Performance Messen und richtig interpretieren
Hilfsmittel zur Identifizierung von Performanceproblemen
WordPress Datenbankstruktur kennen und verstehen
Optimierungsmöglichkeiten
Plugins und Themes
PageBuilder& Content-Optimierung
Apache vs. Ngix (als Proxy)
SQL Querys und Indexes
Caching, Fragement Cache, Object Cache (Redis/Memcached)
Browser Caching / Expires Header / GZIP Komprimierung
Image Compressing & Lazy Load
Minimize, Combine
Scripts: async, defer
Links und Redirects
Content Delivery Network (CDN)
HTTP/2
Cronjobs
PHP Version und APCu
Fragen/Diskussion

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September 20, 2023 — Farben – Schriften – Fotos – Verläufe – Linien – Zwischenräume – Buttons – Spalten – Schatten … Wo und wie platziere ich welche Elemente, und warum?

Überblick über gestalterische Grundlagen, welche (auch!) fürs Web gelten.

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September 20, 2023 — In neueren Themes werden Navigations-Menüs immer weniger eingesetzt. Der Navigationsblock bringt neue Möglichkeiten.

An mehreren Beispielen zeige ich die Varianten des Navigationsblockes.

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September 20, 2023 — Looking two years into the future, our diverse panel of seasoned WordPress experts take a look into the future and will be “forced” to make bold predictions.

English, Panel discussion

September 20, 2023 — Every website needs traffic, right?

A website without conversions is a bad investment for a company – and most probably means an unhappy client for you.

What do you need to do on the tech side and what do you need to tell your client to do on the content side for a performant website in the SERPs (Search Engine Results, i.e. to get that organic traffic)?

This talk shares a use case in the B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary.

You will hear the point of view of the SEO specialist, Isaline Muelhauser, whose talks are famous for their no-nonsense approach.

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September 20, 2023 — In this talk, Remkus will cover everything about making WooCommerce faster. The things you have thought of, but also the things you have not thought of.

Creating a fast and scalable site for high traffic influxes is something you can prepare for with ease, and Remkus’ talk will give you all the actionables you need. No shortcurts, no platitudes, just steps on how to set up your WooCommerce sites in the best way.

Additionally, Remkus will also discuss best practices for ongoing maintenance to make sure your site keeps running smoothly, efficiently, and fast!

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September 20, 2023 — Let’s be honest. Maintaining and updating our projects is a necessary evil that no one really enjoys. Wouldn’t it be great if we could completely automate this process, while also offering our clients more security and transparency?

As an end-to-end testing framework, that’s exactly what Playwright can offer. And if you overcome a few hurdles, it fits perfectly into the update process of your WordPress website.

In this talk, I’ll give an introduction to Playwright and insights into some of the challenges we’ve had to overcome on the way to a fully automated update and maintenance process.

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September 20, 2023 — WordPress has had an interface for a REST API since version 4.7 (2016, 7
years) and it is still highly underrated. Why is it there and why is it so
important? What can you do with it?

First question, why does this interface exist?
The interface was intended from the beginning to display WordPress on
other sites, for example larger projects and Jamstack sites.- Mullenweg
certainly wanted to create a way to push the concept of Open Data.- They
probably already had the Gutenberg Block Editor in mind (WordPress 5
(2018, 5 years)).

Second question why is it so important?
– Surely because of points 1 and 2 , as just mentioned to drive the Development
for WordPress in general. And because it gets so absolutely out of its PHP
MySQL stack, which allows us to also implement webapps with it and to
open up new business lines, to synchronise news better or to monetarise
press products more easily. The other use cases, wp_remote_get
wp_remote_post , curl, telegram , twitter and interconnected things are also mind blowing, once you can see what it is capable of.

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September 20, 2023 — A lot is said about security, fences, plugins … But what does all this REALLY mean?
Let’s imagine that you are a “Street Fighter” or a “Mortal Kombat” character from those 80’s video games and you have to face your particular fight against a bad guy.
Well, I’ll try to explain to you how the Security relates to your life bar, which hits and defenses are more effective and which ones are less effective. Plus my winning combo to survive!

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