September 20, 2023 — A travers 5 cas concrets, nous allons voir comment intégrer un site
WordPress à l’écosystème client: ses processus, son système
d’information (ERP, CRM) et ses applications métier.
Quand et comment utiliser du développement WordPress, des solutions
nocode/lowcode, des SaaS, des APIs…

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September 20, 2023 — Le Design a souvent eu le rôle du parent pauvre lorsqu’on travaille sur un projet WordPress.
Entre une mauvaise connaissance du fonctionnement de WordPress par les uns et les autres, et une mauvaise communication entre les métiers impliqués dans un projet, il est difficile pour beaucoup de concevoir qu’un projet WordPress peut être à la fois avancé techniquement, ET visuellement.

À travers cette conférence, je propose d’explorer les sujets majeurs qui peuvent aider les créateurs de sites à prendre confiance et développer des projets dont le Design devient une force plutôt qu’une épine dans le pied :

Préparer son projet WordPress : collaboration et cadre d’expression
Une conception commune au service d’une production fluide
Full Site Editing : l’avenir de la collaboration design/tech
Ce contenu se voudra accessible, tout en étant challengeant pour encourager ceux qui n’osent pas encore se lancer dans l’aventure du WordPress Full Custom.

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September 20, 2023 — La vente en ligne a été renforcée par la crise sanitaire. En 2020, 86% de la population suisse a fait des achats en ligne, soit 12% de plus qu’en 2019.

Toutefois, générer des ventes sur internet nécessite une bonne connaissance des leviers digitaux. À ce titre, l’optimisation du taux de conversion d’un site eCommerce est devenu un élément indispensable pour une stratégie marketing efficace.

Découvrez une série d’optimisations (faciles à mettre en place) pour optimiser un site eCommerce et booster les ventes en ligne.

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September 20, 2023 — In today’s fast-paced digital landscape, having a strong online presence has never been more critical for the success of a business. Whether you’re a website owner, manager, or marketer, understanding the key metrics and insights provided by web analytics can give you a competitive edge and help you make informed decisions that drive growth and engagement.

In this talk, we will delve into the world of web analytics and explore the many ways in which it can help you better understand your audience, improve your website’s content, and make data-driven decisions that can take your business to new heights.

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September 20, 2023 — In September 2021 the team behind Web3 WP released the first Wapuu NFT (non-fungible token) collection. Wapuu is the lovable, open source, and (un)official mascot of WordPress. Wapuu swag has been created and collected at WordCamps around the world. Web3 WP built a generative art project of 2,222 unique Wapuus that can be minted as an NFT, collected, and traded by the WordPress community on the Ethereum blockchain.

In this talk, I will give an introduction to NFTs in general, how artists and creators can leverage digital collectibles and how I created the Swiss Wapuu NFT Collection that will drop at WordCamp Switzerland 2023. Every WordCamp Switzerland attendee will be eligible to mint a Swiss Wapuu NFT at a very low presale price and receive a t-shirt with the Wapuu they minted. Anybody else will also be able to mint a Swiss Wapuu NFT during the second presale which does not come with the t-shirt, though. This means you have 7 days to mint one of only 27 unique Wapuus, one for each canton.

All you need is a Web3 wallet like Metamask that supports the Polygon blockchain. This is a non-profit NFT project, which means that after covering expenses, all proceeds will be used to support Swiss WordPress meetups and WordCamps.

Just like the Web3 WP Wapuu collection, the Swiss Wapuu NFT collection, is another experiment to explore the intersection of WordPress and Web3.

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September 20, 2023 — On September 1, 2023, the new Swiss law on data protection will come into force. All Swiss websites will have to comply with it.

This new law is inspired by the standards of the European GDPR, however, with important nuances, especially at the level of enforcement.

Structure of this conference:

A. Data protection – introduction

Importance of data in the digital age
Some important stakes and challenges of data protection
The European law (GDPR) of 2018
B. The new Swiss data protection law

Background and legal-political issues of the new Swiss law
Important principles of the new data protection law (transparency, protection of individuals, justification of collected data, etc.)
What changes for private individuals
What changes for companies
C. Compliance of websites in SwitzerlandSWITZERLAND

Know the data collected and used on your own website
Eliminate the collection of unnecessary personal data
Technical considerations in the context of WordPress
Explain to customers/website visitors the purpose and context of personal data collected (writing a privacy policy, etc.)

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September 20, 2023 — We’ll cover best practices for converting subscribers into clients and retaining existing customers. From cart recovery emails to memberships and loyalty programs, we’ll dive into strategies to get more product reviews, recover abandoned cart revenue, and turn one-time customers into loyal fans.

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September 19, 2023 — En esta charla contaré la historia sobre cómo conseguí mi primer millón gracias a la comunidad WordPress. Comenzaré el relato en uno de los peores momentos de la sociedad moderna, la pandemia, hasta el día de hoy.

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September 18, 2023 — Use a pattern to add a beautifully designed, ready-to-go layout to any WordPress site.

In this Tutorial, we will explore how you can utilize patterns to save time and enhance design and creativity. We will also take a closer look at creating custom patterns, using built-in patterns from certain blocks, and managing template part patterns.

September 18, 2023 — Clausura de la WordCamp Pontevedra 2023. Incluye agradecimientos, sorteos, próximas wordcamps y un recuerdo-homenaje al compañero José Luis Losada.

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