Author Archive

  • Miriam Schwab: Let’s make WordPress cutting-edge again to ensure its future for years to come

    WordCamp Europe 2020Speaker: Miriam Schwab

    June 18, 2020 — Miriam says that when she started with WordPress, it was a shiny, exciting product with endless functionality. But, as the years wore on, WordPress started to lose its lustre. The future of WordPress overall was in question.
    She believes we are now seeing the beginning of a WordPress renaissance. JavaScript, headless, and JAMstack are making developers excited once again. This is a very promising shift for our community since products can live or die by the enthusiasm (or lack thereof) of developers. In this talk, Miriam will discuss what this evolution means for WordPress the platform, and the steps we can take to support and encourage this momentum, and ensure the future of our favorite CMS for many years to come.

  • Niels de Blaauw: Everything is broken – an introduction to testing, logging, monitoring and metrics

    WordCamp Europe 2020Speaker: Niels de Blaauw

    June 18, 2020 — ‘You cannot make an omelette without breaking a few eggs.’ Things are inevitably going to break. And that’s stressful. If your triaging process involves manually seeking through log files or you only find out something is broken after a customer calls you, then you’re probably not fixing problems efficiently.
    In this lightning talk Niels will discuss how to prevent, proactively detect and quickly react to issues. He will provide a short overview of tools that help with testing and preventing issues. The talk will cover logging frameworks and platforms that will actively alert you and help find out what’s going wrong. Finally, Niels will advise on adding metrics to your site in order to prevent future issues.

  • Peter Lin: 國際電商都在用的心理行銷,你還不知道嗎? / The Psychology Behind eCommerce

    WordCamp Taipei 2019Speaker: Peter Lin

    June 18, 2020 — 有了網路以後,很多東西的銷售方式變的很不一樣,在線下實體銷售的時候你可以直接對到服務人員,你可以跟他詢問旅遊行程,讓他跟你繪製出一幅秋風吹拂過楓葉的美景。到百貨公司去看衣服的時候,你可以實際的觸摸到,感受衣服的質感以及試穿。理論上,網路的環境很難讓客人與店家互動,但在網路上買東西時,反而會有一些人會因為衝動購買,而買的更多。這個演講就讓你知道網路上的行銷活動暗藏了哪些心理行銷的原理。

    Presentation Slides »

  • Gabriel Mays: Growing WordPress by Reducing Complexity & Fragmentation

    WordCamp Phoenix 2020Speaker: Gabriel Mays

    June 18, 2020 — We’ll discuss

    The nature of WordPress growth
    How reducing complexity & fragmentation are keys to accelerating growth
    Walk through examples of this with Gutenberg.
    What’s in it for you?
    Develop a better understanding of WordPress growth and the direction WordPress is going so you can:

    Users: Make better decisions for your own website.
    Freelancers & Agencies: Make better decisions for your clients.
    Plugin & Theme Developers: Make better decisions for your business.”

    Presentation Slides »

  • Chris Van Patten: Think Outside the Block

    WordCamp Phoenix 2020Speaker: Chris Van Patten

    June 18, 2020 — The block editor in WordPress (aka Gutenberg) offers a structured way of creating content through customizable “blocks”. But building custom blocks isn’t the only way to extend the editor; you can also register sidebars, enable custom toolbar buttons, and much more. In this talk, you’ll learn how to use these extension points to transform the block editor… without building a single block.

    Presentation Slides »

  • Aaron Jorbin: Automated Test – An Investment Strategy

    WordCamp Phoenix 2020Speaker: Aaron Jorbin

    June 18, 2020 — A proper investment strategy generally involves diversifying where you put your money. You try to manage risk so it’s optimized for where you are and where you are trying to go. Automated tests require a similar diversification in order to be a proper investment against bugs, defects, technical debt, and the dreaded 911 OMG BBQ ticket.

    Let’s explore various types of automated tests, the tools at our disposal, and how a testing strategy can help you succeed.

    Presentation Slides »

  • Ed Perry: Implementing and Understanding Google Analytics

    WordCamp Phoenix 2020Speaker: Ed Perry

    June 18, 2020 — In this talk, we will look at the Google Analytics platform and how it can be used to help WordPress Users of all skills to understand how users interact with their WordPress sites. We’ll start with a quick intro to implementing Google Analytics using Google Site Kit. After we have reviewed the setup steps, we’ll take a hands-on look at some traffic and reports on a live site to get an understand of how this information can be used to make informed decisions about content, function, and design.

    Presentation Slides »

  • Brent Jett: Don’t Be Afraid of Complex Page Designs

    WordCamp Phoenix 2020Speaker: Brent Jett

    June 18, 2020 — This session aims to take the fear out of complicated page designs and highlights some different tools to assist you when implementing them on WordPress. We’ll discuss ways to break a design down into its visual and logical pieces and try to anticipate how the page might change over the lifespan of the website. Lastly we’ll discuss tools like Page Builders and Custom Field plugins that may help you accomplish a tricky site design.

    Presentation Slides »

  • Chloe Chamberland: How to Succeed at Working Remotely as a Nomad

    WordCamp Phoenix 2020Speaker: Chloe Chamberland

    June 18, 2020 — In todays digital age, every single one of these places can be your office. Are you curious what it is like to work remotely while traveling the world? I am happy to share my experiences as I ventured off to China, Japan, Europe, and more over a 2 month span, in addition to many other adventures I have taken. If you have been provided with the opportunity to work from home I highly recommend taking the opportunity to travel while doing so. During this session you can learn tips and tricks that can help you start traveling the world today all while being successful at your day to day job, and learn why you HAVE to try it!

    Presentation Slides »