Speakers: Bridget Willard

  • Bridget Willard: You Can’t Charge for Value if You Don’t Understand Your Cost

    Bridget Willard: You Can’t Charge for Value if You Don’t Understand Your Cost

    WordCamp Los Angeles 2018Speaker: Bridget Willard

    December 14, 2018 — In the WordPress Community, we talk about value — quite a lot. And that’s awesome. We should charge for our value. The problem comes when we don’t understand our cost — both in financial, physical, and branding terms.

    Having spent over ten years in construction accounting, “job costing” is in my vocabulary and the front of my mind. But as a marketer, I also understand that WordPress has a branding problem. In order to elevate our personal brands and the brand of WordPress, it’s important that we go beyond value and take a look at cost.

    In this talk, I’ll discuss job costing, sample time tracking, and just how to reverse engineer your pricing to not only meet your expenses, but live the life you want.

  • Bridget Willard: Social Media 101

    Bridget Willard: Social Media 101

    WordCamp Los Angeles 2018Speaker: Bridget Willard

    December 12, 2018 — Once you have a great website for your business, or a client’s business, time to get it out there. No longer is the Internet a Field of Dreams where people just show up. Using Social Media can help grow your brand awareness and show customers how engaged with them you are.

  • Bridget Willard: Keynote

    Bridget Willard: Keynote

    WordCamp Raleigh 2018Speaker: Bridget Willard

    June 10, 2018 — WordPress is awesome. Open Source is great. But what does that mean? It means that this free and open source software is maintained and written by a volunteer labor base. When you contribute to WordPress, that’s you.

    With now 30% of the market share, WordPress is scaling fast — as a software and as a community.

    In this talk, Bridget Willard will give actionable tips to help us be mindful of our entire health: physical, emotional, and financial.

  • Bridget Willard, Francesca Marano, Miriam Goldman, Rachel Cherry, Tessa Kriesel: Women In WordPress Panel

    Bridget Willard, Francesca Marano, Miriam Goldman, Rachel Cherry, Tessa Kriesel: Women In WordPress Panel

    WordCamp Seattle 2017Speakers: Bridget Willard, Francesca Marano, Miriam Goldman, Rachel Cherry, Tessa Kriesel

    February 25, 2018 — A frank and honest discussion with women who have been involved for different amounts of time in WordPress – ranging from development to designer to marketer.

  • Bridget Willard: Building Community - One Conversation at a Time

    Bridget Willard: Building Community – One Conversation at a Time

    WordCamp Rochester 2017Speaker: Bridget Willard

    December 1, 2017 — In the WordPress Community, we’ve heard the word Community thrown around quite a bit. But what does it really mean? How do you build a community? Who is relevant? How do you spend your time in a way that brings a return? What is a return?
    Communicating with people in person and online and building relationships is the key to personal brand awareness and more. At this talk, I’ll reveal all of my relationship building tips and tricks both in person and on Twitter. See you there!

  • Bridget Willard: Meetups - Why Is It Important To Invest In The WordPress Community?

    Bridget Willard: Meetups – Why Is It Important To Invest In The WordPress Community?

    WordCamp Atlanta 2017Speaker: Bridget Willard

    April 15, 2017 — The WordPress industry is dominated by freelancers, remote workers and a distributed workforce. Though the Community as a whole is strong, the day to day reality for many is isolation.

    Sure, there’s Twitter, Slack, and the lot. But seeing people’s faces and hearing their voices is the way humans connect. This is why Face to Face Communication is such an important part of human connection. And you can’t have a community without connection.

    It’s easy to take meetups for granted or to believe that their only value is in the exchange of information. However, the value of in-person meetups cannot be understated. Meetups are a great defence against isolation. They inspire, create relationships, and are a great place to learn. Yet, not everyone lives close enough to attend a WordPress meetup.

    In Orange County, for example, we have several meetups to choose from which have become mini communities in and of themselves. By building relationships, there is a cohesive bond is formed. We generally call this friendship.

    “Friendship is unnecessary, like philosophy, like art, like the universe itself… It has no survival value; rather it is one of those things which give value to survival.” CS Lewis

    Knowing that you’re not alone is the first step in friendship. The exchange of ideas — theme suggestions, the best form plugins, and CSS tricks — all help the meetup attendee with her work, but even more, the discussion is a platform upon which friendships are built. And friendships are the undergirding, supportive structure of any thriving community — like a coral reef.

  • WordPress Community Interview With Bridget Willard

    WordPress Community Interview With Bridget Willard

    WordPress Community Interview SeriesSpeaker: Bridget Willard

    April 3, 2017 — Bridgett Willard is the Marketing Manager at WordImpress. She started her career with office work, earned a teaching degree, but returned to the office where she carved out a career in social media and marketing.

    She is the co-host of WPblab and co-organizer of Women Who WP meetup.

    She is a member of the Marketing Team and we talk about the Four Horseman of WordPress Marketing.

  • Bridget Willard: My Road To WordPress – An Inspirational Story

    Bridget Willard: My Road To WordPress – An Inspirational Story

    WordCamp Cincinnati 2016Speaker: Bridget Willard

    January 7, 2017 — Bridget Willard started her career with office work, earned a teaching degree, but returned to the office where she carved out a career in social media and marketing and ended up at a WordPress Plugin Development Shop. Currently, she is the Marketing Manager for WordImpress, whose flagship plugin is GiveWP — an online donation plugin. She is also the co-host of WPblab, and co-organizer of the Women in WordPress meetup in Huntington Beach, California. She blogs about social media and, of course, WordPress on her site at http://www.bridgetwillard.com. Please check out her blog and give her a warm Cincinnati welcome!

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