November 14, 2019 — Connecting WordPress to the Outside World
Working with WordPress and External APIs

Do you get asked about how to connect WordPress and [insert service] all the time? Want to build your own stable and secure external API integrations? What makes a good integration?

Whether it’s for the enterprise (Salesforce, Marketo), payments (Stripe, currencies, taxes), or other services, the majority of my work is developing external API integrations. I’ll be sharing the lessons I’ve learned over the past 7 years to help you skip some of the pain, guide you around the land mines, and get your integration up-and-running quickly.

November 14, 2019 — The REST API is a powerful tool but is missing one key feature, authenticated requests. There are many options, on how to solve this problem for your use case. In this talk I will discuss the pros and cons these methods, best use case and pitfalls.

November 14, 2019 — Las campañas pagadas de marketing digital funcionan con base en conversiones (llamadas, formularios, WhatsApp’s etc) la idea es enseñar cómo podemos medir esas conversiones desde WordPress, para impulsar el crecimiento de las campañas.

Si tienes alguna de estas preguntas, esta plática es para ti:
– Qué es una conversión y cómo trackearla (medirla) en Google Analytics.
– Cuáles son las conversiones más comunes.
– Cómo trackeo eventos específicos desde WordPress (Formularios, llamadas, WhatsApps)
– Cómo medir objetivos de Google Analytics desde WordPress, tales como una llamada, un email, y un WhatsApp

November 14, 2019 — how to write a piece of content that can generate lead
– how to write a piece of content that can drive seo traffic
– how to read google analytics to website behaviour
– how to read google search console to understand keyword on google

November 14, 2019 — In this presentation we’re going to understand how headless WordPress and its REST API can dramatically change the architecture of our WordPress based projects. We will also learn how we can roll out MVPs or Prototypes quickly using headless WordPress as a framework

November 14, 2019 — GTM merupakan salah satu tool yang sangat berguna untuk digital marketer terutamanya yang bukan daripada latar belakang developers (a.k.a tidak tahu coding).

Ia dapat memudahkan anda untuk menguruskan tag (seperti Facebook Pixel & GA tracking code) di dalam website anda. Namun, jika tersilap setting, banyak perkara yang akan terjejas.

Di dalam perbentangan ini, anda akan didedahkan mengenai:

– Bagaimana GTM berfungsi.
– Kelebihan menggunakan GTM.
– Cara mudah untuk Install GTM di WordPress.
– Panduan mencipta dan menyusun stuktur akaun GTM (Best practices).
– GTM Use Case (Simple to Advance).

November 14, 2019 — Chris Ford, a project manager at Reaktiv Studios, likes to think of the process she’s been developing at Reaktiv Studios as “Practical Project Management”. Most of Chris’ project management experience was learned in the School of Hard Knocks, using trial and error to learn what works (and more importantly what doesn’t) through 13 years of running a freelance design business.

In this 10 minute lightning talk she’s going share 10 practical project management tips you can put into action as soon as you get back to work.

November 14, 2019 — In this workshop, we’ll walk you through testing your website, identifying potential issues, and fixing the most common accessibility problems. We’ll cover the basic principles of accessibility and inclusive design and share tips and tools for making and keeping your website accessible.

November 14, 2019 — Static sites (or JAMstack sites) are all the rage now. In this talk, I want to discuss why you need to consider Static Site Generators like Gatsby. Are they eating up WordPress’ market share? How can WordPress stay relevant in this age of Gatsby and other SSGs? I will talk about my personal experiences using WordPress with Gatsby.

A few lessons and tips will be shared for anyone deciding to use WordPress as a Headless CMS for their static sites.

November 14, 2019 — How the Right Design Will Turn Researchers Into Buyers. In this talk, I will walk you through a purposeful user flow for your agency or service-based client websites. An ideal purposeful flow pattern begins at Home, directs visitors to a page focused on positioning, then too focused services pages, then case studies, and finally, to a CTA.