May 9, 2019 — In this talk for freelancers and small business owners, I’ll talk about how committing to regular, tiny changes in your business can lead to big rewards and improvements over time. For the past year, an accountability partner and I have been completing weekly challenges for our small businesses – and we’re both surprised at how big a difference these little habits and changes have made to our businesses and our lives – we both feel better, more in control, smarter, stronger, and just more generally amazing. In this talk, I’ll share our approach, how we come up with the challenges, and invite folks to join us!
May 14, 2017 — Do you want to build a plugin, a theme, a website, or some other kind of side hustle, but you’re having trouble making the time to work on side projects? We all want to set up some kind of passive income or recurring revenue, but ti’s so hard to work on a side project when there are so many other demands on your time, energy, and attention. Let’s talk about minimizing distractions, staying focused, and carving out time to dedicate to your side hustle so you can stop wasting time and get it done. I’ll share how I’ve balanced running my own business with creating and running several successful side hustles over the past five years.
March 20, 2014 — We all know that web sites and applications with a great user experience produce better results, keep customers happy, and are a joy to interact with. But are you applying what you know about user experience to your own business? Every time you answer the phone, send an email, invoice a client, attend a meeting, or propose a contract, you’re defining the user experience of your business. Make those decisions with intent and purpose, not by default.
November 4, 2013 — This talk looks at a variety of tools available to make your theme’s typography beautiful and responsive, including an explanation of em vs. rem, lettering.js, FitText, Sass & Compass, kern.js, web fonts and more.
August 8, 2013 — We often think the first steps in setting up a new WordPress site are to install WordPress, choose a theme, and start writing. But the secret first step to a successful site is planning. When you’ve mapped out the crucial 5 W’s and 1 H, you can focus on what’s important, avoid procrastination, and dodge mistakes that can be hard to recover from later on. Learn how to get it right the first time by witnessing six examples of total wins and epic fails.
June 20, 2013 — This presentation discusses the correct way to insert the magic that is jQuery into your theme and theme customizations.
February 6, 2013 — Natalie MacLees shares the blueprint to creating a WordPress Site the Right Way, starting right out from the scratch answering the five Ws and H, focusing on content & audience first & later the look of the site and being more productive.