May 19, 2025 — Esta apresentação destina-se a quem tem um negócio ou ideia e que decide montar o seu WordPress sozinho, sem grande ajuda (ou nenhuma) de developers, designers ou agências especializadas. É fácil começar um site em WordPress: o núcleo é gratuito, encontra-se alojamento bem barato e existem plugins para fazer tudo e mais alguma coisa. Invariavelmente, depois do site estar no ar (às vezes até antes) começam as dores de cabeça: Esta talk quer apresentar uma filosofia de início simples, clara, em português de seres humanos (em vez de nerdês), para garantir que pelo menos as decisões críticas podem ser tomadas com alguma tranquilidade e sabedoria, para evitar males futuros. Tenta explicar também onde está normalmente a fronteira que separa os problemas que podem ser resolvidos “em casa”, dos que vão precisar de ajuda especializada. Para quem não é developer, são muitas barreiras que parecem intransponíveis, do tamanho de montanhas, e muitas vezes está-se a perder dinheiro sem que esteja claro onde e se devia ser investido.

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May 19, 2025 — Como utilizar o editor de blocos para construir layouts, extrair e otimizar o código gerado e, finalmente, implementar num sistema de controlo de versões que facilita a colaboração e a manutenção dos blocos ao longo do tempo. Uma abordagem prática para integrar design, desenvolvimento e versionamento no teu workflow com Gutenberg. Nesta sessão, vou demonstrar o meu workflow que permite criar blocos visualmente, exportá-los para código e versioná-los com GitHub.

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May 19, 2025 — This session cuts through the hype and delivers a practical, jargon-free introduction to using AI to boost and supercharge your development workflow. We’ll demystify the AI behind these powerful tools and show you how to use them for everything from rapidly generating plugin and theme code and smart debugging, to automating repetitive tasks and mastering WordPress best practices – all with AI by your side. Get ready to code more efficiently and confidently in WordPress AI Demystified: Understand the core AI concepts without the jargon. Code Faster, Debug Smarter: Connecting tools and docs to code and debug smarter. Unlock the Power of AI Agents: Automate workflows beyond code completion and chats. Prompt like a pro: Explore system prompts, rule files, and model memory for a smarter AI. Getting started: Quick guide to get started with AI assistants today!

May 19, 2025 — A partir de 28 de junho de 2025, a Lei Europeia de Acessibilidade tornará obrigatórios novos requisitos para websites e serviços digitais. Estás preparado para cumprir as novas regras? Nesta sessão vamos abordar o que muda, quem está abrangido e quais as consequências para empresas e criadores digitais. Além de garantir conformidade legal, a acessibilidade web pode ser uma vantagem competitiva – mas como a implementar? Descobre como tornar o teu website acessível, evitar penalizações e criar uma presença digital mais inclusiva.

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May 19, 2025 — Join us for an eye-opening session where we’ll demonstrate how automation can revolutionize the way you work with WordPress. In this dynamic presentation, we’ll explore powerful options to streamline essential processes like content creation, blog posting, and social media publishing. Watch in real-time as we turn hours of manual work into minutes of automated efficiency—no advanced technical expertise required! Automation is here to stay, and you don’t need to be an expert to step into the future.

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May 19, 2025 — You work hard. You take calls, troubleshoot issues, write content, design and develop websites. But at the end of the month, your invoice total doesn’t reflect all that effort. If you’re constantly wondering where your billable hours went, it’s time to take a closer look at your workflow and toolset. This talk challenges everyone making money with the creation of WordPress websites to stop accepting inefficiency as the cost of doing business. You will start to see how the wrong tools drain your time, limit your profits, and force you into unpaid maintenance work, for example.

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May 19, 2025 — In many cases, design before implementation is perceived as a duplication of work or a waste of time. In this talk I will break with that belief and show you how taking the time to plan and structure properly before acting can save resources, avoid mistakes and guarantee a much more polished result. We will see how an organized plan from the beginning can transform complex processes into clear and successful solutions. If you have been thinking that too, I invite you to discover why designing is an investment and not a cost.

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May 19, 2025 — In the realm of task scheduling within WordPress and broader system environments, selecting the appropriate scheduler can significantly impact performance, reliability, and scalability. This talk will provide an in-depth comparative analysis of three popular scheduling mechanisms: crond, wp-cron, and Action Scheduler. By understanding the strengths and limitations of each, developers and system administrators can make better decisions tailored to their specific needs. First part of the talk will start with brief introduction to task scheduling, followed by anatomy of crond, offering a exploration of crond as a Unix-based task scheduler, its advantages for server-level task automation, and its limitations in the context of WordPress-specific tasks. Next, we delve into wp-cron, how it operates, and its integration into the WordPress ecosystem, along with the challenges and limitations it faces, especially for high-frequency or resource-intensive tasks. Unlocking the potential of Action Scheduler, we introduce its role within WordPress/WooCommerce and highlight the key features that set Action Scheduler apart from crond and wp-cron. Second part of the talk will cover practical implementation of action scheduler, problems as well as introduction to concept of webhooks that are designed to trigger action scheduler and various actions. Handling large data volumes is addressed by discussing the limitations and challenges of processing large datasets with Action Scheduler, supported by a real-life example of syncing up to 100,000 products daily with a single Action Scheduler worker. To sum it all up, expected takeaways of this talk would be main differences between crond, wp-cron and Action Scheduler, and ways how and why those 3 work best together, as well as general remarks and best practices for maintaining data consistency across systems and when to search solutions outside of the box and when to bring more boxes to your box.

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May 19, 2025 — Discover the transformative potential of AI within WordPress, focusing on the innovative AI playground. This session will demonstrate how to seamlessly integrate cutting-edge AI services into your applications, unlocking new possibilities. We’ll explore practical applications like generating image descriptions, building intelligent chatbots, and implementing personalized product suggestions, showcasing the versatility of AI in enriching your WordPress projects. This talk is designed to equip you with the knowledge to harness AI, enabling you to create more intelligent and user-friendly WordPress experiences. Whether you’re a developer, designer, or website owner, you’ll gain valuable insights into elevating your projects with the latest AI advancements. Learn how to leverage the AI playground to build dynamic, AI-powered features directly within your WordPress environment. This talk will be held in portuguese, with slides in english.

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May 19, 2025 — Liderança não é um cargo. Não precisas de uma equipa ou de um título para fazer a diferença. Nos últimos 20 anos, a trabalhar com tecnologia, open source e WordPress, aprendi que os melhores líderes são aqueles que tomam iniciativa, criam valor e inspiram outros — mesmo sem “poder oficial” para isso. Se és developer, designer ou empreendedor no mundo WordPress, já sabes que construir algo significativo exige mais do que apenas código ou design. Requer resiliência, visão e, acima de tudo, caráter. E esse é o maior fator de sucesso, quer estejas a gerir um projeto open source, uma comunidade ou um pequeno negócio. Olhando para o futuro, enfrentamos um desafio: tempos fáceis criam líderes fracos. Como podemos inverter este ciclo e construir uma nova geração de líderes fortes? Nesta palestra, vou partilhar as lições mais valiosas que aprendi ao longo de duas décadas em tecnologia, desenvolvimento open source e liderança de equipas. Vamos explorar como podes liderar sem pedir permissão, como desenvolver o caráter que define um verdadeiro líder e como fazer a diferença no mundo WordPress — independentemente do teu cargo. Se queres ser um agente de mudança, melhorar os teus projetos e deixar uma marca no ecossistema WordPress, este é o momento para começares. Porque, no fim, a verdadeira liderança

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