June 4, 2018 — Queremos compartir contigo nuestra experiencia y vivencias sobre los 13 años (desde 2005) que llevamos trabajando profesionalmente en el desarrollo web con y para WordPress.

Te contaremos todo aquello que nos ha ido bien y todos los errores y tropiezos que hemos cometido.

Te diremos cómo hemos logrado tener un flujo constante de clientes sin hacer, desde hace muchos años, ninguna publicidad o promoción directa alguna que nos haya costado dinero y teniendo uno de los blogs más abandonado y con menos contenido del universo.

Si estás pensando en poner en marcha tu propio estudio o agencia de desarrollo con WordPress, seguro que podrás tomar nota de algunas ideas.

June 4, 2018 — Hacer mantenimientos de sitios con WordPress puede ser pesado… todos los días entrar en tu sitio, verificar las novedades, esperar que las actualizaciones funcionen automáticamente desde el panel sin que afecten a ningún usuario…

Si eres de los que ha de actualizar con cierta frecuencia muchos sitios ¿por qué no hacerlo con elegancia?

Gracias a WP-CLI podemos ejecutar una serie de comandos que nos ayudarán a mantener fácilmente nuestro sitio, verificar si el core está siendo atacado y principalmnete hacer un mantenimiento indoloro y que permitirá un downtime prácticamente inapreciable.

Esta charla es muy práctica (se darán comandos para poder “hacerlo en tu casa”) de aproximadamente 20 minutos y explicará de forma básica los comandos más útiles de WP-CLI enfocados al mantenimiento de tu sitio.

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June 4, 2018 — El posicionamiento web es una excelente forma de captar tráfico cualificado, además por contra de lo que muchos afirman es posible conseguir resultados sin demasiada inversión haciendo un buen trabajo.

En esta ponencia veremos dos ejemplos prácticos de proyectos personales que con un bajo presupuesto y un buen trabajo detrás han conseguido recibir clientes orgánicos en pocos meses

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June 4, 2018 — As someone who builds WordPress websites for clients, you’ve probably learned that offering (or requiring) monthly maintenance contracts is smart business. It’s likely you’re including core software, plugin and theme updates as part of your maintenance plan, which ensures a steady income stream you can rely on and helps with your financial forecasting. But are you including website security as part of your project proposal and scope?
The security of your clients’ websites is often not a priority or is left until the end of a project (or sale?) as an optional add-on for the client to consider after going live. The value of a strong website security posture can be difficult to explain to clients, but when put in the context of their business and possible loss of revenue, it can become an integral part of your offering that separates you from the rest.
In this session, Adam will cover simple website security best practices that you can implement immediately for your own site and those of your clients. In addition, he’ll also offer advice and examples on how to best present the importance of website security during the proposal, scope, and maintenance package stages to your clients. Not only does this ensure your maintenance plans offer what every website needs, but also presents an additional revenue stream opportunity for your business.

June 4, 2018 — The idea of this talk is to provide some insight and show a possible way of using WordPress as a headless CMS and take advantage of modern JS frameworks. Part of the presentation will be focused on showing how to build a simple application using this approach and the cool possibilities of using React + WP.

June 4, 2018 — Security is important, but can also be complex, overwhelming, and downright scary. Thankfully, as a WordPress user you don’t have to do it all yourself. Find out what WordPress and the WordPress Security Team do to keep your websites safe, how you can help, and what you can do to compliment that security on your own site.

June 4, 2018 — We all want to improve our websites, but “best practice” guesses aren’t enough – we want real data to help us understand where to focus our limited time and resources. But so often, the data and stats are intimidating – and the complexity of tools like Analytics can reinforce that. In this presentation, we’ll discover seven specific ways our own data can narrow down for us where to optimise for the most impact. We’ll learn specific ways to tweak our analytics to collect more critical decision-making information and how to use that data to make SEO, conversion optimisation, page speed, and usability improvements for a more powerful, successful website.

discover what content our own visitors are begging us to write.
learn how fast our website pages really are for our actual users and which need improvement. Bonus: What if our site could notify us when important pages got slower?!
understand what parts of the site’s navigation/calls to action our visitors find helpful and which ones they ignore.
key in on the pages that would provide the greatest benefit if we worked to improve them. (And what is bounce rate really?)
and more, including teaching Analytics how to show you the important data you care about, instead of having to dig it out every time you want to check it.

Don’t miss this chance to get a better handle on how we can our own data to improve our websites!

June 4, 2018 — Joey Coleman discusses how he became one of Canada’s leading bloggers in the 00s, got hired by Macleans, and then decided to be Canada’s first local crowdfunded journalist, and how you can similarly use WordPress to be your online home instead of Facebook or another platform you don’t own.

June 4, 2018 — Go on the journey of a “mere mortal” (someone without a computer background) on how they learned WordPress, designed two business sites and opened an on-line store with Woo Commerce. Your trip guide will take you through the WP basics, identify tripping and stumbling points, direct you to where to get information, introduce you to the language of WordPress, where to “hotel” your site, and overview safety tips for your journey.

June 4, 2018 — Do you think accessibility is just about catering your site to a minority of users who have disabilities? Even though as many as 3.8 million Canadians (about 15%) have reported having a disability, find out how a11y improvements will help your site become more inviting to all users and will help to improve visitor retention.
We will also explore tools and extensions that can help you to meet WCAG 2.0.
This talk is geared toward designers and developers who are comfortable with basic vanilla JavaScript.