June 25, 2020 — Learn how to create consistent lead-generating social media content. This overview can help any entrepreneur understand social media.
– how social media works and how you can make it work for you
– the Facebook Algorithm and what features work for your business
– the influencer model and how to use it to grow your Instagram following
– creating engaging Instagram content
June 21, 2020 — Learn some go-to processes for resolving common issues, distinguishing user-error from glitches, and requesting support. Get tips for fixing problems faster.
June 21, 2020 — Learn the principles of Atomic Design. Reframe your perception of content as pages and posts to work with it in the newer context of blocks. Extend this mindset to utilize the potential of Gutenberg as it is now, and where it might be going in the future.
June 21, 2020 — Mary will be sharing her experience of building the WordPress community in Nigeria, detailing how the Lagos community went from 147 members to 2,300+ and grew from one event in two years to monthly events for the past three years.
She will tell the story of how the community expanded from being in only two cities with Meetup groups in Nigeria, to involving people across 21 cities and all within the past three years. When she started, Mary says she was just a blogger using WordPress.com and she was new to self-hosted WordPress technologies. She says she made a lot of mistakes, but also learnt a ton on this journey, and is still learning, as she looks forward to hosting a WordCamp Nigeria, West Africa, or Africa in the future.
June 21, 2020 — Lighting, audio and storytelling are all essential when creating video-based content on your website. However, captions are often forgotten, even though they benefit more people than you might think.
You might assume that they’re just for the d/Deaf and hard of hearing people, but there are many benefits that can apply to many different people.
From sharing his own personal experience as a deaf person, to his experience in digital marketing and content marketing, Ahmed will share stories on how you, as a content creator, can maximise the impact of your videos by making use of captions. But it’s not just about writing “whatever is said”. It is an art.
June 21, 2020 — Without a solid understanding of an audience’s likes, dislikes, and problems, it’s too easy to miss the mark with content. This talk explains how to create brand personas, and how to use personas in projects and content creation.
June 21, 2020 — While working as a plurilingual developer for many years, Amit gained insights into what makes the difference between a successful multilingual website and a failed project.
As WPML CCO, he has many thousands of hours of experience with real cases of multilingual websites and the challenges their owners, developers, and content writers face.
In his session, Amit will present an anonymised study of what multilingual site owners find most challenging and what works for them, as well as what works well for professional translation services. This is not a “which WordPress multilingual solution is the best” kind of talk.
June 21, 2020 — As business owners, we have big goals and dreams. To build a team, to launch a new product, to craft a business that works for us vs us being a slave to it. Yet with all the noise of daily to-dos, the distraction of shiny objects, and the world telling us what we “should” be doing vs what we want to be doing it’s no wonder we stay stuck.
In this talk, Jocelyn will explore the habitual patterns that keep us stuck and self-sabotaging our success. You will learn how to determine what you really want in your business, how to chart a course to get there, how to stay laser-focussed, and, ultimately, create a business you love.
June 21, 2020 — Performance matters. Doug’s talk will take a look at some tools and techniques that will boost your site’s speed. There are three main places where speed can be impacted when delivering a site to an end user, and we can have differing levels of impact on each of those places.
The first is the end user’s hardware and browser. The second is the infrastructure used to serve the site, and the third is the code for the site.