April 25, 2026 — Your WordPress site is running—but is it thriving? If you’re constantly firefighting performance issues without real visibility into what’s happening, this session is for you. New Relic transforms WordPress monitoring from painful guesswork into intuitive clarity. In this hands-on talk, you’ll discover how to gain complete visibility across your entire stack: frontend user experiences, backend PHP performance, and MySQL database efficiency. You’ll also learn how to capture business metrics that actually matter—the data that informs strategy. Whether you’re optimizing response times, debugging production issues, or proving ROI to stakeholders, you’ll leave with practical approaches to elevate your WordPress monitoring from reactive firefighting to proactive optimization.

April 25, 2026 — This session is about how WordPress professionals can turn website maintenance/care into a real, sustainable business, instead of treating it as an afterthought or an “extra” service. Based on my experience as a WordPress agency with +70 clients and as the founder of a tool that helps 3,000+ professionals worldwide to grow their WordPress maintenance service. I’ll explain why relying only on one-off website projects is increasingly risky (more than ever thanks to AI), and why maintenance is becoming a key pillar for stability, scalability, and long-term growth. The talk will cover: Why maintenance is essential for WordPress sites and clients. The core tasks that should be included in a professional maintenance service (beyond updates). Why maintenance works so well as a recurring revenue model for freelancers and agencies. Common mistakes professionals make when offering maintenance. Practical ideas on how to package, price, and sell maintenance services in a sustainable way.

April 25, 2026 — A decoupled or headless architecture of WordPress adds flexibility and allows content to be used on multiple platforms such as mobile apps and the web. However, it also adds a layer of complexity and cost to manage your project. In this talk, we will learn under what scenarios a Headless WordPress is the right choice. How scalable is a headless site with tons of posts and what value it adds to the business and end-users? We will also discuss which react frameworks are considered the best when building Decoupled WordPress at an enterprise level.

April 25, 2026 — We often rely on best practices. They save time and help us prioritize our efforts, but is there a limit to their usefulness? In this presentation, Delfina dissects common web design best practices and shares unconventional UX decisions that worked in real-world scenarios.

April 25, 2026 — I’ve been experimenting with AI-assisted development since 2021, so when the WordPress Core AI team launched in mid-2025, I was genuinely excited. Finally, the platform I’ve spent years working with was taking AI seriously—not as a gimmick, but as foundational infrastructure. I’ve been following the development closely ever since, and what’s emerging is remarkable. In this talk, I’ll take you on a practical tour of the six WordPress AI projects that are quietly laying the foundation for how we’ll build and interact with WordPress sites in the years to come. Whether you’re a site owner curious about where WordPress is heading, a content creator wondering how AI might help your workflow, or a developer eager to build the next generation of WordPress plugins, this talk has something for you. No AI experience required.

April 25, 2026 — You’ve always wanted to build your own Dynamic Block, but getting started seemed like too much effort? In this flash talk, I’ll show you the fastest path from an empty folder to a working block with server-side rendering. No prior knowledge required, no endless config files – just the essentials so you can start building right after.

April 25, 2026 — Nobody teaches you how to stop doing everything yourself. Technical skill gets you hired and gets you through the first few years. Then the work keeps growing, but you don’t scale. You’re saying yes too often, explaining too little, and wondering why “just let me handle it” stopped working. This panel brings together three professionals who’ve each hit that wall differently. Birgit Olzem runs support operations at Codeable and looks at why delegation is so hard. Andrei Trașcă has learned the hard way where agency owners need boundaries with clients. Yevhen Reshetar brings seven years of freelancing on Upwork and an honest account of what nobody warned him about when he started. The conversation will move between the personal and the structural: when do you protect your time, and when do you invest it in teaching someone else?

April 25, 2026 — Starting in September 2026, parts of the Cyber Resilience Act (CRA) are going into effect. There are some things to prepare for agencies, developers and maintainers of open source software like WordPress plugins. This session will give you a primer on the key points of CRA, and equip you with the knowledge (and a handy checklist) to navigate the uncertain waters of European regulations.

April 25, 2026 — Many people stop at using WordPress as a website. This talk focuses on how individuals and business owners can use the WordPress ecosystem and its community to support content, communication, and everyday operations in a sustainable and practical way. Instead of adding more tools or custom solutions, the session looks at how individuals and business owners can make better use of existing plugins, shared practices, and community-driven knowledge. Attendees will leave with a clearer sense of how to work with the WordPress ecosystem rather than around it.

April 25, 2026 — Many WordPress sites still rely on visual builders by default. But the Block Editor has grown a lot in recent years, and it already includes powerful features to build fast, accessible and maintainable websites.