Language: English

  • Laura Willis: Creating Your Personal Brand - The Power of Connection and Communication for Success

    Laura Willis: Creating Your Personal Brand – The Power of Connection and Communication for Success

    WordCamp Boston 2017Speaker: Laura Willis

    August 16, 2017 — Are you ready to take your next step, and want to have a competitive edge? Do you want to do more work that you love, and have more success while doing it? Do you want to thrive in your current job? Learn how uncovering your personal brand can have a direct impact on getting more of what you want – it’s a combination of art and science.

    In this interactive session you’ll learn:

    What a personal brand is and why it’s important
    Why passion is critical – and contagious
    Who your “target audience” is and the value you bring to them
    Identify how you “show up”and the perception you create
    How to apply the science and power of connection
    When you uncover your authentic personal brand, you get clearer about the vision you have for your life, how you want to live it and achieve it.

  • Chris Wurster and Tara Johnson: How to Manage Your Reputation in the Age of Fake News

    Chris Wurster and Tara Johnson: How to Manage Your Reputation in the Age of Fake News

    WordCamp Boston 2017Speakers: Chris Wurster, Tara Johnson

    August 16, 2017 — In this talk, my attorney (Chris Wurster of Levine-Piro Law in Maynard, MA) and I will touch on brand management and reputation protection, how to avoid/handle fake news, protect yourself and clients against defamation. We will provide actionable take-aways, quick tips and basic guidelines as well as legal action to take, should things get out of hand.

    We know that this could get boring in a hurry so we will be illustrating these ideas with real-life, entertaining stories and examples.

  • WordPress Community Interview Wth Tracy Apps

    WordPress Community Interview Wth Tracy Apps

    WordPress Community Interview SeriesSpeaker: Tracy Apps

    August 16, 2017 — Tracy Apps is a creative problem solver with over 15 years of client experience in all types of projects. She got her start blogging on B2 and followed that transformation to WordPress. She is active in several local Meetups in the Milwaukee area.

    Tracy is the co-owner of http://cornermarket.media which offers a variety of services including design, custom development, branding and training.

    She has spoken at several WordCamps about various aspects of design. Some of her presentations can be seen on WordPress.tv.

    Tracy and Shelby Elliott are in the process of launching a podcast titled The Not So Straight and Narrow, which will be available on various podcast platforms soon.

  • Ryan Kanner: Take Back The Day With WP-CLI

    Ryan Kanner: Take Back The Day With WP-CLI

    WordCamp Boston 2017Speaker: Ryan Kanner

    August 15, 2017 — WP-CLI can be one of the most powerful tools in a developer’s tool belt if used correctly. This tool can be used to automate the simplest or most complex tasks with ease. All from the comfort of your command line.

    In this session, I’ll show you a few specific examples where WP-CLI can save you tons of time by performing tedious, or repetitive tasks, and getting you back to the things you want to be doing.

    Presentation Slides »

  • Jon DiPietro: Track Everything With Google Tag Manager

    Jon DiPietro: Track Everything With Google Tag Manager

    WordCamp Boston 2017Speaker: Jon DiPietro

    August 15, 2017 — Tracking codes. Facebook pixels. Conversion scripts. E-commerce tracking. How can you manage all of this stuff and stay sane?

    My answer is, “Google Tag Manager.”

    There are many platforms that require you to install code on your website in order to track user behavior and record conversion events. Some of the more common examples include Google Analytics, Google AdWords, Facebook, Twitter, marketing automation solutions, email service providers, call-tracking services, etc. Installing and maintaining all of this code on your WordPress site can quickly become a convoluted headache – especially if you’re not a web development guru.

    In this talk, I’ll give an introduction to tracking and conversion codes, provide an overview of GTM’s functionality and its benefits, demonstrate how to install and configure GTM on your WordPress site, and show a few real-world examples. Attendees will also receive a link to download helpful resources.

  • Panel Discussion: WordPress in Higher Education
  • Panel Discussion: Plugins

    Panel Discussion: Plugins

    WordCamp Boston 2017Speakers: Adam W Warner, Christian Nolen, Lisa B Snyder, Lauren Jeffcoat

    August 15, 2017 — Using ready-made plugins can make your website more effective and efficient. But do you sometimes find it overwhelming to pick a plugin that is right for your situation?

    The panelists will address issues about including new functionality in your project using various plugins.

    Questions from the audience are encouraged during the plugin panel session.

    Examples:

    Are there any “best practice tips” to find right plugins?
    Can a site ever have too many plugins?
    Are premium plugins always better than free plugins?
    What is the best way to get support for a plugin?
    What happens to a site when an installed plugin is deactivated?
    Can the code be changed in plugin files without breaking it?

  • Brian DeConinck: Mobilizing 300 Reluctant Content Creators

    Brian DeConinck: Mobilizing 300 Reluctant Content Creators

    WordCamp Boston 2017Speaker: Brian DeConinck

    August 15, 2017 — NC State’s central IT office employs almost 300 people, whose areas of expertise range from high-performance computing to video production to installing fiber optic cable. By tradition and budgetary necessity, every single one of them has content creation and editing privileges on our unit website, oit.ncsu.edu. After years of a content free-for-all, the result wasn’t pretty: 2,500 pages total, with lots of out-of-date information, duplication, broken navigation, and accessibility issues everywhere.

    In this session, we discuss how we stepped back from the brink, took control of our content, and—with a few homegrown WordPress plugins and help from the higher ed community—taught our 300-person content team how to build and maintain a good website.

    Presentation Slides »

  • Jonathan Perlman: The Dawson Way of Doing Things

    Jonathan Perlman: The Dawson Way of Doing Things

    WordCamp Boston 2017Speaker: Jonathan Perlman

    August 15, 2017 — Dawson College, in Montreal, Quebec, Canada with 10,000+ students and 1,000+ faculty and staff has adopted WordPress as our primary web publishing platform. We’ve mostly had success, but we’ve also had our share of failures and growing pains. In this case study, I’m going to talk about how we started out with WordPress in 2010, migrated our main website a few years later to a multi-site install and how it all evolved to what we have today. Since then, we’ve adopted the “lean and mean” mantra to building sites, while making them easy to update. This case study will showcase the front and back-ends of our higher profile sites to show how we achieved our goals. We’ll also explain how we manage expectations, do our development, choose plugins and tools, and which themes we’ve come to rely on.

    Presentation Slides »

  • Mike Kirby: Winning Hearts and Minds - Effective Communication Throughout A Website Redesign

    Mike Kirby: Winning Hearts and Minds – Effective Communication Throughout A Website Redesign

    WordCamp Boston 2017Speaker: Mike Kirby

    August 15, 2017 — In 2014, The University of Maine determined that umaine.edu needed to be taken to the next level. A year later, a robust new website was launched to coincide with the incoming class and our 150th year celebrations. This session details the journey between these two points, and how we avoided common pitfalls in website redesign projects affecting hundreds of content contributors and their individual websites.