Language: English

  • Jesse van de Hulsbeek, Marieke van de Rakt: How to engage your online audience: How to engage your online audience: Lessons from the field of education

    Jesse van de Hulsbeek, Marieke van de Rakt: How to engage your online audience: How to engage your online audience: Lessons from the field of education

    WordCamp Berlin Europe 2019Speakers: Jesse van de Hulsbeek, Marieke van de Rakt

    October 11, 2019 — Whether people are browsing your website, reading your content, or using your product, you have one vital and universal requirement to fulfil as a creator: Anything you present to your audience should be clear and understandable. Surprisingly and often, this proves to be a tough challenge. Users are overwhelmed by design, shy away from difficult copy, and become frustrated with features that aren’t intuitive. Marieke and Jesse explore learning and information processing theory and practices, so you can bridge the gap between you and your users. You’ll get lots of practical tips you can apply immediately.

  • Daniel Kanchev: More aim, less blame: How to use postmortems to turn failures into something valuabl

    Daniel Kanchev: More aim, less blame: How to use postmortems to turn failures into something valuabl

    WordCamp Berlin Europe 2019Speaker: Daniel Kanchev

    October 11, 2019 — Mistakes and failure are inevitable. Instead of being afraid of them, we should use them as lessons that help identify weak points in our organisations and systems. One way to do this is by writing blameless postmortems. Daniel details exactly how postmortems can help organisations and teams focus on improvement, and how that boosts work morale, makes products better, and strengthens your relationship with customers.

  • Tammie Lister: A tale of Gutenberg usability testing

    Tammie Lister: A tale of Gutenberg usability testing

    WordCamp Milano 2017Speaker: Tammie Lister

    October 11, 2019 — This is a tale of how usability testing began as a community project and grew. Discover along the way the results and how they influenced the project so far. Learn how to run usability tests and also a lot more about Gutenberg along the way.

  • John Blackbourn: An Explanation of HTTPS for the Inexperienced

    John Blackbourn: An Explanation of HTTPS for the Inexperienced

    WordCamp Milano 2017Speaker: John Blackbourn

    October 11, 2019 — What is HTTPS? Why should I care?

    That little green padlock next to a website address is very important. It indicates that your communication with that website is using HTTPS, a communication protocol that secures everything that you do online.

    If you’re an end user, a developer, a business person, or indeed anybody who uses the Internet, this talk will introduce you to HTTPS from the very basics such as how computers communicate over the Internet, to how it affects your business, your clients, and your personal life.

    This is a technical explanation that will suit anyone from the non-technical to experienced developers.

    Presentation Slides »

  • Joe McGill: Semantic content in a block editing world

    Joe McGill: Semantic content in a block editing world

    WordCamp Berlin Europe 2019Speaker: Joe McGill

    October 11, 2019 — The Gutenberg block editor gives us new and exciting possibilities to create visually rich content in WordPress using block-based authoring tools. But what if we don’t know how our content is going to be displayed? Joe will take a look at what happens when we make assumptions about the visual presentation of our content, based on the tools we use to create that content. He will explore the advantages and tradeoffs that come from keeping the structure of your content distinct from the presentation of that content, and look at examples of how we can maintain this separation while providing compelling visual authoring experiences for people using our custom authoring tools.

  • Marcel Bootsman: Why I walked more than 700km to Berlin, and survived

    Marcel Bootsman: Why I walked more than 700km to Berlin, and survived

    WordCamp Berlin Europe 2019Speaker: Marcel Bootsman

    October 11, 2019 — Marcel walked more than 700 kilometers to get to WordCamp Europe to raise funds for a good cause in the WordPress community. He will tell you about his preparation, the journey itself, people he met, and how he managed to step away from his company for a month to do it.

  • Jenny Beaumont: Doing it wrong

    Jenny Beaumont: Doing it wrong

    WordCamp Berlin Europe 2019Speaker: Jenny Beaumont

    October 11, 2019 — The Internet was the promise of freedom of information, but it never promised the information would be truthful or objective. What was good for you yesterday, isn’t today. Fail fast, fail early, fail often, but filter the imperfections out of your Instagram. Cultivate your intuition, and fear nothing, but how can you be sure that your intuition isn’t a fight-or-flight response? Since the first time she was told she was ‘doing it wrong’, Jenny has been fascinated by the contradictions of ‘fact’ and ‘truth’ that shape how we view the world. Join her as she explores science, history, medicine, yoga, agile and more; and how these ideas affect us as individuals and as members of a rapidly growing community.

  • Andrea Zoellner: Effective Copywriting Tips for Better UX

    Andrea Zoellner: Effective Copywriting Tips for Better UX

    WordCamp Montreal 2019Speaker: Andrea Zoellner

    October 9, 2019 — When we think about UX, we’re often too focused on fonts, colors, and flow to think about microcopy – those small bits of text that guide users through almost every part of a web interface. These words may be tiny, but they can make a significant difference in the usability of your design and even affect your site’s conversion rates.

    Key takeaways. In this talk, I will share copywriting and communication tips that will immediately improve your user interface microcopy, such as error messages and interface instructions, so your users experience less frustration and more delight.

    Talk attendees will get a quick introduction to branding and communication principles, basic UX principles, and how to evaluate effective copy in website flows. They will also see real examples of before and after situations where simple changes made a big difference and how and where to apply the same changes to their own sites.

  • Estela Garcia Zamora: Unscramble my design: UX tricks!

    Estela Garcia Zamora: Unscramble my design: UX tricks!

    WordCamp Montreal 2019Speaker: Estela Garcia Zamora

    October 9, 2019 — We all want our sites to be clear, beautiful and easy to use… But how? Well, while the Design and UX practice is wild and complex, there are simple guidelines we can follow to clean our layouts and start getting the taste of a good user experience.

    To do this we’ll explore by comparison examples of ‘fixes’ that we can apply to our designs, to better communicate, such as: alignment, color and content hierarchy.

    Join this session if you are interested in design and usability.

    Presentation Slides »

  • Michelle Ames: How to empower clients to use their website – and client-proof them at the same time

    Michelle Ames: How to empower clients to use their website – and client-proof them at the same time

    WordCamp Montreal 2019Speaker: Michelle Ames

    October 9, 2019 — Have you ever had a client insist on having admin access to their website? They own it, so they have that right…but how long did it take before they called you to fix what they broke once they logged in?

    While clients who break their own sites are guaranteed revenue, those calls never come at a convenient time and are ALWAYS urgent.

    So what can we do to both empower our clients and make sure their sites continue to run well?

    This talk will present several ideas for ways that we can do just that, including:

    Helpful plugins
    How to train a client in WordPress
    How to set user permissions
    How to set pricing for fixing mistakes
    Creating a user manual
    Other tips for managing the client relationship

    Attendees will leave with some good ideas and action items to better help clients help themselves…or not.