April 2, 2020 — Everyday, site owners are wondering how to improve their site’s speed. Have you implemented caching and all the usual technical tips related to performance but still feel something is lacking? In this talk you’ll learn what makes a page fast, the 3 biggest enemies of speed, how to assess your site and how to build your pages with performance in mind.
April 2, 2020 — Come hear how a community of downtown business owners in small-town Michigan joined forces to combat the big box stores with their own eCommerce Marketplace shop. They needed a way to collectively work together, highlighting each of their store’s unique qualities, while allowing them to individually manage all parts of the eCommerce shop. We captured the features they needed to create the best shopping experience for customers, as well as all the management tools for each individual business. You’ll hear how they handle aspects like shipping, orders, and inventory, all while running their own retail store fronts.
April 2, 2020 — If you have a blog that is gaining traction or you want to launch one the right way, this talk is for you! We’ll share tips on how to build a blog that is prepared for success, including how to design your blog for viewer retention, how to boost your SEO, how to monetize your site, turn it into a business, and keep it fast and safe. Whether you’re trying to turn your hobby blog into a source of income or to use your blog to support a business you already have, it’s easier than ever to implement professional tools on your WordPress site.
April 2, 2020 — One of the most challenging pieces of building powerful Gutenberg integrations is working with the WordPress Data API. The Data API is how you get data in and out of Gutenberg, track changes across blocks, and execute events around the editor. If you’re unfamiliar with the Data API (or Redux, the technology that powers it), this talk is for you. You’ll learn why the Data API matters, how it’s architected, when and how to use it, and much more.
April 2, 2020 — When we talk about SEO, most people think about Google rankings. There has been a trend in the past few years of decreased reliance on Google. Content creators and businesses are finding very targeted platforms—like Amazon, Reddit, Facebook, and more—to rank better in. The dependence on Google for traffic is waning and website/business owners must adapt. This talk explores how to tackle the current state of SEO, as well as how to prepare for an evolving internet. We’ll discuss buying behavior, voice search, augmented reality, AI, and much more.
March 30, 2020 — The beauty of a digital platform is that it gives you a laundry list of tools for assembling powerful stories, including videos, images, and GIFs to name a few. But it’s often the subtle things, such as our design, animations, or even font choice that send signals to our audience. If we don’t make the right choices, we can miss our audience altogether. In this talk, we’ll provide some real world examples of sites that work, as well as some guidance on how to make the right choices when it comes to writing copy, selecting images and videos, choosing fonts, and pulling it all together into a cohesive package that resonates with your audience.
March 30, 2020 — Whether you manage a large site or a small one, if you write your own code one of the most tedious parts can be getting started. This talk will show you techniques such as scaffolding tools and others to get you a fully functional WordPress plugin with unit tests, continuous integration, a local development environment and more with just a single command. It will help you stop rebuilding the wheel so you can focus on the functionality you need and can be extended to themes, libraries or whatever else you need.
March 30, 2020 — Search Engine Optimization is one of the most important, misunderstood and overlooked topics for those working in WordPress. During this 45-minute talk, we will provide an informative and humorous take on how to improve your SEO as a small business.
March 30, 2020 — Speed matters. People are impatient. If your website or a client’s website doesn’t load within just a couple of seconds, many visitors will abandon it completely. A slow site means lost time and revenue. But figuring out how to speed up a slow site can be HARD. Everyone’s got a suggestion and an idea for how to fix your performance issues, but most are just guessing. STOP GUESSING. If you have a performance issue, or just want a faster site, you need to KNOW exactly what is slowing things down and how to fix it. This workshop will show you how.
March 30, 2020 — In the world of fleeting news and viral sensations, creating killer content can help make or break your website. Learn how to capitalize on pop culture, holidays, and trending moments which can elevate your content and social media to the next level. Whether your creating web content or social media posts, keep your site one step ahead with relevant material your audiences will love.