Language: English

  • Kerch McConlogue: SEO Before Yoast

    WordCamp Lancaster 2018Speaker: Kerch McConlogue

    February 4, 2021 — An SEO plugin is a great help in tweaking your content to make search engines happy.
    But it’s easier and more productive if you write for people first and then check for the machines.

    Find out how to construct your content and then use Yoast SEO to CHECK your work rather than struggle to back fit changes to get to that green dot!

    Presentation Slides »

  • Joe Howard: Converting new Website Visitors into Paying Customers

    WordCamp Lancaster 2018Speaker: Joe Howard

    February 4, 2021 — Getting more traffic to your website is always a good feeling. But what are you supposed to do once you’re getting enough traffic but aren’t yet winning new customers? I’ll go over some best practices of what to do (and what not to do) in order to slowly turn new visitors into paying customers.

  • Nicole Kohler: How to Create Your Content Strategy

    WordCamp Lancaster 2018Speaker: Nicole Kohler

    February 4, 2021 — What the heck is content strategy? And why do you need one for your blog or business? We’ll talk about what this means, how to create a strategy that makes sense (and is super easy to understand), and a few important tips to keep in mind when deciding what kinds of content to create or publish on your WordPress site.

  • Ashley Orndorff: Page Speed and SEO – Why it Matters and How To Improve it

    WordCamp Lancaster 2018Speaker: Ashley Orndorff

    January 30, 2021 — This presentation will focus on why Page Speed matters from an SEO standpoint, including touches on User Experience, overall functionality, and brand perception. It will also provide some high-level tips on how to improve it, including specific areas to check on WordPress site for anything bogging it down.

    Presentation Slides »

  • The Commons – the importance of being open and sharing / my story

    WordCamp Finland Online 2020Speaker: Marija Zaric

    January 25, 2021 — Marija will talk about how the commons gave her an opportunity to learn, contribute, evolve and why is that important. The commons today is an Internet. With the internet we have new ways of sharing software, code, images, website themes, information… enabling the growth of the digital commons that we have now. People can share their ideas easily due to that possibility. Ideas are the driving force of human progress and the building blocks of creativity. Digital commons are Wikipedia, Wikimedia, open source such as: Bootstrap responsive framework, WordPress CMS, Unsplash, and many, many others as well. Web is built on open source by wonderful altruistic people.

    The commons is not about the profit, it is about people, the community, a dedication and persistence. It is open minded philosophy, a social, cultural and an artistic movement. We are putting our curiosity, experiences, personalities, and beliefs in it. As technology improves, a question arises: How better can we be as humans? Fortunately, with the digital commons you can leave your footprint in a compassionate way. Technology with good people must bring compassion, the willingness to help others.

  • Chris Milton: The Essentials for Productive Virtual Meetings

    WordCamp San Antonio 2020Speaker: Chris Milton

    January 21, 2021 — In this talk, I would like to show how our team has evolved over the years to find balance by focusing on user expereince and how the trend of winning websites continues to be like a great expereince IRL… Practical application that I believe can help everyone build better sites (design and content).

  • How Effective Project Management Can Help WordPress Professionals Improve Their Bottom Line

    WordCamp San Antonio 2020Speaker: Sandi Batik

    January 21, 2021 — Sandi Batik will share project management tips to help you deliver WordPress projects with a greater likelihood of giving your clients what they wanted, when they wanted it, at a profit. Good project management skills set the scope, schedule, and budget accurately and ensure the efficient and best use of business resources while managing the expectations of the various project’s stakeholders. Attendees will be given links to Project Management Checklists, some suggested tools, and other helpful resources.

  • David Ramirez: Your Customers Are All Content Creators

    WordCamp San Antonio 2020Speaker: David Ramirez

    January 21, 2021 — Modern marketing requires authenticity. Your customers, and you, are content creators. Engage with customers and (legally) acquire the rights to content to drive engagement. User Generated Content drive action more effectively than brand generated content. It is time to leverage your community to grow your site.

  • Rian Kinney, Esq.: Can I Use A Template? An Entrepreneur’s Guide to Contracts

    WordCamp San Antonio 2020Speakers: Rian Kinney, Esq.

    January 21, 2021 — Tired of Contracts talks that start with “I’m not an attorney, but… I’ve learned from trial and error, learn from my mistakes, I’ve learned from attorneys over the years…” Never fear, Rian Kinney, is here! Rian, founder of Kinney Firm and eCommLegal, IS a U.S. corporate attorney, Vice-Chair of the American Bar Association’s Open Source Software Committee, holding the International Association of Privacy Professionals’ CIPM & CIPP/E designations will asked the most frequently asked question she gets from the WordPress community: Can I use a Template? Not all contracts are created equal. There are business and contract basics you should know in order to know: what to look for in a template, what certain clauses mean, why you need them, how you are and are not able to tweak them, when negotiating, and why.