September 26, 2013 — This presentation focuses on how to employ “best security practices” for WordPress sites. It reviews current botnet and hacker schemes targeted at the WordPress platform, as well as current authentication models including one, two, multi-factor and passwordless.

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September 26, 2013 — This introductory presentation highlights several important concepts, plugins, and best practices that should be considered when using WordPress as part of an Inbound marketing plan. Topics such as guest posting, types of content, linking, web analytics, and social media optimization (SMO) are discussed.

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September 24, 2013 — This talk covers how to effectively leverage Facebook to build a community, promote your efforts and spread your content far and wide.

September 23, 2013 — An introduction to WordPress Multisite: domain mapping, user management and plugin management

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September 23, 2013 — This presentation includes a brief overview of jQuery and then explains how to integrate jQuery into WordPress sites. It offers examples of custom jQuery development to produce some common site enhancements and discusses how to customize some common plugins.

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September 23, 2013 — Microformats, microdata, metadata: what are they, what do they do, and how can you use them to attract visitors and improve SEO on your WordPress site. After a brief introduction to structured data this talk discusses some easy actionable steps for the intermediate blogger, and some code examples for those hoping to integrate microformats or microdata into their WordPress themes and plugins.

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September 18, 2013 — When you’re running a small business — and strapped with limits in time, money and human resources — your marketing success often hinges on your ability to get more utility out of fewer assets than your big business competitors. This presentation shows you how to leverage WordPress for optimal marketing efficiencies and automation without breaking your budget.

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September 17, 2013 — Logic and statistics drive many usability discussions. Likewise, emotion is often discussed in context of interactivity and aesthetics. Emotion and usability sound like separate topics but they closely intertwined, so much so they are impossible to separate. This presentation demonstrates how one can design themes and websites that are emotionally engaging and intuitively usable; creating the most compelling user experience possible.

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September 17, 2013 — Most web designs are done with beauty and user experience in mind, but what about back-end usability? That’s why we work in WordPress, so that the site owner can add/edit; right? Balancing the layout needs of the designer and making it truly usable by the site owner is a balancing act. We will look at several case studies of how a site went from a graphic to a custom theme and kept it as user friendly as possible.

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September 15, 2013 — Creating sites for a specific client is one thing, but creating them for the masses is completely different. This panel of commercial theme and plugin authors answers questions about anything and everything.