April 25, 2026 — Nobody teaches you how to stop doing everything yourself. Technical skill gets you hired and gets you through the first few years. Then the work keeps growing, but you don’t scale. You’re saying yes too often, explaining too little, and wondering why “just let me handle it” stopped working. This panel brings together three professionals who’ve each hit that wall differently. Birgit Olzem runs support operations at Codeable and looks at why delegation is so hard. Andrei Trașcă has learned the hard way where agency owners need boundaries with clients. Yevhen Reshetar brings seven years of freelancing on Upwork and an honest account of what nobody warned him about when he started. The conversation will move between the personal and the structural: when do you protect your time, and when do you invest it in teaching someone else?

April 25, 2026 — Starting in September 2026, parts of the Cyber Resilience Act (CRA) are going into effect. There are some things to prepare for agencies, developers and maintainers of open source software like WordPress plugins. This session will give you a primer on the key points of CRA, and equip you with the knowledge (and a handy checklist) to navigate the uncertain waters of European regulations.

April 25, 2026 — Many people stop at using WordPress as a website. This talk focuses on how individuals and business owners can use the WordPress ecosystem and its community to support content, communication, and everyday operations in a sustainable and practical way. Instead of adding more tools or custom solutions, the session looks at how individuals and business owners can make better use of existing plugins, shared practices, and community-driven knowledge. Attendees will leave with a clearer sense of how to work with the WordPress ecosystem rather than around it.

April 25, 2026 — Many WordPress sites still rely on visual builders by default. But the Block Editor has grown a lot in recent years, and it already includes powerful features to build fast, accessible and maintainable websites.

April 22, 2026

April 22, 2026 — Wrap-up presentation of my contribution to the WordPress Polyglots team as part of the WP Credits program.

April 21, 2026 — Search engines interpret more than just text—they rely on structure, context, and relationships. This session explores how WordPress page structures affect machine readability and how better structuring helps search engines understand your content more accurately. You’ll learn practical ways to use schema, internal linking, and contextual signals aligned with knowledge graph entities. Takeaway: Attendees will leave with a clear approach to structuring WordPress content so search engines can recognize expertise and relevance—just as humans already do.

April 21, 2026 — There’s a lot to unpack here, but this session will include a live demo and practical tips for how agencies can take advantage of the shift. 1. Lessons from Salesforce, Cox Automotive, and rtCamp on scaling WordPress for intelligent experiences. 2. The Agentic Shift: Understanding how WordPress fits into the emerging AI-powered enterprise. 3. Why the future of enterprise WordPress depends on agencies, and how to position yours as a strategic enabler. 4. Practical ways to align your team, tools, and storytelling with the new wave of enterprise innovation. Additional Information: Across the enterprise world, WordPress is being reimagined. No longer just a publishing tool, it’s becoming the foundation for intelligent, connected, and adaptive digital experiences. At WordPress VIP, we’ve seen this transformation unfold through collaborations with Salesforce, Cox Automotive, and rtCamp partnerships that showcase what’s possible when open source meets enterprise scale. In this session, we’ll unpack the story behind those projects: how global teams came together to solve complex problems with WordPress at the core, and how that work is helping some of the world’s largest brands move toward agentic ecosystems, systems that learn, adapt, and respond to user intent. For agencies, this is a story of opportunity. You’ll learn how to position your team as a strategic enabler in the enterprise WordPress landscape, how to frame your work in terms of value and intelligence, and how to build partnerships that last. Whether you’re building, architecting, or advising, this session will give you the stories, language, and inspiration to elevate your impact in the era of the intelligent web.

April 21, 2026 — Too many WordPress projects end up as one-offs. Each team builds differently, each site drifts, and technical debt piles up. Block themes give us a chance to change that. I will share how my team uses block theme standards to scale large projects. We start with a starter theme, add a library of reusable patterns, and manage design through theme.json. I will also talk about what works and what fails in onboarding, QA, and balancing editor freedom with long-term maintainability. If you are leading a team or managing multiple sites, this talk will give you a practical playbook for using block themes to bring order and consistency to your work.

April 21, 2026 — Curious about how to extract, transform, and analyze data from WordPress.org plugins and themes using open-source tools? In this session, Mahangu Weerasinghe will walk through a practical starter project that demonstrates how to build a simple data pipeline using Meltano to extract data from WordPress.org. You’ll get an overview of how the pipeline works, how data is collected and structured, and how it can be used for analytics, insights, or product decision-making.