January 24, 2024 — Congratulations, you created a WordPress blog! You have taken the first step in contributing to the online world. But in today’s internet environment, just writing a post and clicking publish is not enough.

This presentation will show you great ways to promote and increase traffic to your WordPress blog. From podcasts, social media, and more, you have the power to become popular on the internet.

January 24, 2024 — There’s no doubt that we are in a global economy. Now, more than ever before, people from around the world can connect with you real-time, to read your blog, buy your goods or use your services.

But ….how does one begin to actually connect with the world?

In this talk, we will explore diverse ways you can bring your blog, talents, and products to an international audience…. Starting with WordPress, of course!

January 24, 2024 — Oftentimes, website providers think they are “adding value” by giving away some of their work or time. Typically this means 1) not getting paid for discovery activities and/or 2) not getting paid for scope changes.

Regardless, giving away work ALWAYS sets the incorrect expectation with the client, and ends up eating away at the project profit margin. The answer?

Use a paid discovery process that delays finalizing the estimate until AFTER a deep dive discovery is complete.

Establish and implement a “set-in-stone” change procedure that uses a change budget.

January 24, 2024 — What is “agile”? What is scrum? Are they the same thing? How do I know if I’m being “agile”?

These questions and more will be answered in this discussion on what it means to bring agility to your business. This talk is not just a technical discussion and in some ways will touch all aspects of your business.

Learn why embracing change is important, why more frequent customer interaction “counterintuitively” saves you time and money, and learn some traits of the most successful teams in the software industry.In this session we will cover:

How to use a 2-step proposal process to ensure you get paid for ALL discovery activities without fear of the client going elsewhere.
How to establish and implement a solid change control process that helps set proper client expectations, minimizes frivolous change requests, and allows you to always (yes, ALWAYS) come in on time and under budget. (It works like magic!)

January 24, 2024 — When it comes to marketing, there are a million things you can do, and a million more things everyone tells you “you MUST” do. When it comes to REAL LIFE and what actually works with clients today, there is a much simpler approach. This talk with explore a scaled back version of marketing that actually works. If your client can survive in business for 10+ years and you have a hand in that, you have a built a relationship that will last through good times and bad, no matter what the economy is doing.

In this talk, Elizabeth will share how she approaches Branding, Websites, Social Media, Blogging/Podcasting, Email Marketing etc, in an “minimalist” way so you can grow your client base in a way that will make your company (and your client’s companies) stand the test of time.

January 21, 2024 — Frontend development in WordPress refers to the process of designing and implementing the user interface of a WordPress website. This includes the layout, visual design, and functionality of the website as it is presented to users in their web browsers. Frontend development in WordPress typically involves the use of HTML, CSS, and JavaScript to create dynamic, interactive, and visually appealing websites.

January 21, 2024 — Let’s know why we need to prepare, reposition and promote ourselves.

January 19, 2024 — In this inaugural WordPress developer live stream for 2024, we look at how to set up the WordPress core local development environment, to get ready to contribute to WordPress core.

January 19, 2024 — In this lesson, we will compare the capabilities of the Site Editor to the existing block editor. By the end, we’ll feel confident in using both things together to create our entire site layout.

January 19, 2024 — This lesson will explore using, editing, and assigning templates to single or multiple pages.