July 24, 2026 — Storytelling, from fairy tales to content. A story about why stories have been a fundamental need of the human species since the dawn of time. You will learn how to tell stories successfully (in life or on a website, and in any other creative task, from a simple flyer or banner to branding companies, products, or communities), both verbally and visually. You’ll get a series of practical tips on how to use the power of storytelling in important situations: from creating memorable marketing campaigns and presenting a project to a client, to enhancing your chances in a job interview. You’ll see how beneficial this strategy is for developers as well as creatives. But above all, this should be a fun act of storytelling about storytelling, with all the joy that stories evoke.

July 24, 2026

July 24, 2026 — AI is showing up everywhere in web workflows right now. But when it comes to WordPress Multisite, what do you actually need to make it work in practice? It’s not just about adding a plugin and calling it a day. There’s a bit more going on under the hood. In this session, we’ll look at the groundwork you need before bringing AI into your Multisite setup. Think about the everyday stuff, like creating or cloning sites, managing users, and handling content. These processes don’t stay the same if you want AI to help; they need to shift a bit so everything runs smoothly and stays consistent across your network. This isn’t a tools-heavy talk. Instead, it focuses on how your setup and workflows need to evolve, so AI is actually useful (and not just hype). You’ll see practical examples, learn how to get your network ready, avoid the usual mistakes, and build something that can scale without turning into a mess.

July 24, 2026 — How to stay intentionally human and meaningful with your online presence in the world of AI hype? In her talk, Ivana will discuss about all the ways we use AI – wrong, and what needs to be done differently and will share her own framework that helps her and her clients use AI and get seen by both algorithms, search engines and people who use them. It’s not about not using the AI for marketing and content purposes – it’s about using it smarter. Attendees will leave with on-point advice and instantly usable framework and tactic to improve their messaging.

July 24, 2026 — WordPress performance is often reduced to Core Web Vitals, caching strategies, and faster hosting. Those matter. But focusing only on metrics misses the larger opportunity. Performance in WordPress is also about how efficiently teams build, how deeply they understand the platform, how quickly they adopt new APIs and core releases, and how intelligently they integrate AI into their workflows. The real gap is not just technical. It is strategic. This session reframes performance as leverage across the entire stack, from infrastructure to development practices to automation. Because the next competitive advantage in WordPress will not come from shaving off milliseconds alone, but from improving how the entire system operates.

July 24, 2026 — Bruno Zagorščak shows how a WordPress agency podcast can become a long-term recruiting channel instead of a short-lived project. He shares a simple planning system for mapping episodes, picking a niche and choosing a format that builds familiarity with your team before you ever post a job opening. The talk also covers a minimum viable recording setup, a lightweight production workflow, a repurposing checklist for turning episodes into social posts and newsletters, and where AI tools genuinely save time versus where they create extra work.

July 24, 2026 — WordPress is often seen as a tool limited by its themes, plugins and templates. In this talk, Davor Jovanović shows how these constraints can become a starting point for building flexible systems. He presents dynamic Gutenberg blocks with their own logic and state, enabling complex layouts without writing code. He also shows how Astro and Bunny CDN can decouple content delivery from WordPress, resulting in faster load times, stronger security and easier scaling.

July 10, 2026 — It works on my prompt

AI is creeping into every aspect of development. As with any new technology, there is “the Good, the Bad, and the Ugly” application of it.

In this time of rapid changes, will WordPress manage to stay current without breaking some of its decades-long philosophies? We will not answer this question.

But we will discuss what AI has to do with WordPress. Is it good, bad, or ugly?

July 10, 2026 — In this session, Pekka shows procedures on migrating from a simulated, old WooCommerce installation into an updated one, bringing the High-Performance Order Storage (HPOS) into use.

The session will introduce the audience how to utilize HPOS using the terminal and show results on how much clutter can be cleaned up from a non-HPOS database

Presentation Slides »

July 10, 2026 — WooCommerce Deep Dives cuts through the documentation and gets straight to what actually works. Real solutions, real code, and the hard-won lessons you only learn by breaking things in production.

The session is intended for mid to senior developers who want deeper insight into building reliable WooCommerce solutions.

Presentation Slides »