December 18, 2022 — This talks suggests best practices and approaches to performance at scale in the WordPress ecosystem.

December 18, 2022 — JPG (JPEG?), GIF (JIF?), PNG (PING?), SVG, WebP! Too many formats! What’s the difference and which one should you use? Once you’ve picked one, how do you “optimize” it?

We’ll answer all of that and give you confidence in your image choices!

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December 18, 2022 — Your code can be all rainbows and unicorns, cutting and shining, but if there’s no documentation, does it even exist?

Documentation can make or break your open source project. Don’t believe me? Let me tell you a story or three about writing and managing documentation for the largest open source CMS community. The WordPress documentation.

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December 18, 2022 — Learn how to use WordPress and Zapier to plan and schedule social media posting.

December 18, 2022 — Pricing strategy is one of the most under-rated marketing tools! It’s the most direct path to improving your revenues, and getting it right makes the whole difference between a successful WordPress business and one which cannot deliver sustainable income in the long term. Beyond that, it’s also a great positioning tool: arguably more impactful than great branding!

In this talk, I’ll go into all the ways to look at pricing, based on best practices specific to WordPress businesses, including:

How to tier your product
Should you do lifetime pricing?
How do you set your pricing levels?
How often should you test/change your pricing?
What about your competitors’ pricing?
Pricing as a positioning tool
Special Offers, Sales and Black Friday
Pricing and Renewals

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December 18, 2022 — At a 2011 WordCamp, Simon connected with other WordPress people for the first time. He started his local Meetup one year later. Now ten years later, after leading more than 150 in-person, online, and hybrid events, Simon looks back on one of the most rewarding and enjoyable hobbies he could have wished for.

In this session, Simon combines his own experience with the shared knowledge of Meetup organizers worldwide. This talk offers guidance to anyone interested in starting local Meetups, revitalizing dormant groups, or building sustainable local communities.

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December 17, 2022 — This talk continues Starting fresh on WordPress, Part 1. Both presentations suggest best practices for setting up WordPress and Gutenberg, including customizing settings, adding themes and adding plugins.

Part 2 includes a refresher of some Part 1 topics, then moving on to examine several kinds of plugins:

– blocks
– forms
– security
– backup
– eCommerce
– video
– pixels
– codes
– SEO

At the end of the session, you will have a better understanding of how to get started with WordPress — and how to avoid fundamental pitfalls.

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December 17, 2022 — Can games, learning theory, and psychology make content more engaging?

This talk shares real-world examples that show how gamification can improve blog posts, online courses, landing pages, membership sites, and more.

This presentation also shows how the block editor makes creating interactive content easier than ever.

December 16, 2022 — Learn how companies are trending towards more realistic and aggressive — and customer-friendly — content strategy.

December 15, 2022 — With the recent release of WordPress 6.1, Site Editor templates have become even easier to make more your own– unlocking more creativity and flexibility with how your post pages are displayed to the world.

In Exploring Category Templates and the Query Loop Block we will look at how to create Template pages for specific posts on the site, create a custom design for each template, and walk through editing the query loop block to display the posts differently on each template.

Target Audience
Intermediate WordPress users– folks who are familiar with the Site Editor Template system and Blocks.

Presentation Slides »