June 5, 2026 — Your webshop is ready to go international. Exciting, terrifying, and often more complicated than anyone budgeted for. Whether you own a shop or help clients build and grow one, you already know that translating pages is the smallest part of the process. This talk focuses on the things people consistently forget when going global and the questions you should ask before launch. We’ll look at cultural differences that quietly sabotage marketing, pricing, and currency choices that affect trust and conversion, payment methods people actually expect to see, and shipping and returns that mean very different things depending on where your customers live. No deep tech. no code. Just clear, usable guidance for webshop owners and the agencies that help them achieve international growth without international chaos.

June 5, 2026 — In 2025, CERN, the birthplace of the Web, announced its official adoption of WordPress as its future content management system. This talk outlines the process of adopting WordPress at scale at an international organisation, covering aspects such as governance, infrastructure development, and automated migration of 800+ websites onto a customised WordPress Service. Additional members of the teams will be available throughout the day to answer any questions you may have.

June 5, 2026

June 1, 2026 — Recently, the Training Team updated the Content Translation Handbook to improve the translation workflow and make it easier for contributors to get started with translating Learn WordPress content.
In this online workshop, we will walk through the updated handbook and explore the complete translation process for Training Team contributors.

May 25, 2026

May 19, 2026 — Starting in September 2026, parts of the Cyber Resilience Act (CRA) are going into effect. There are some things to prepare for developers and maintainers of open source software like WordPress plugins. This session will give you a primer on the key points of CRA, and equip you with the knowledge (and a handy checklist) to navigate the uncertain waters of European regulations.

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May 19, 2026 — Your search rankings have an accessibility problem, and Google is already measuring it. Every time a user bounces because they can’t read your navigation, abandons a form because the error message is confusing, or gives up because a page is cognitively overwhelming, search engines record a failure signal. In this talk, you’ll learn how to spot those failure signals yourself, what to demand from your developer to fix them, and how the content decisions you make every day directly affect both accessibility and your rankings. You’ll walk away with the 5-Second Clarity Test, which is a practical, no-code audit you can run on any page, and a clear understanding of why accessible, well-structured content is what both human visitors and AI search agents need to do their job. Turn accessibility from something you outsource into your most effective SEO argument.

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May 19, 2026 — LLMs and AI agents don’t visit your website the way humans do. They don’t even need to visit it at all. They pull information from structured data, knowledge graphs, and entity signals scattered across the web, then decide whether to trust you, cite you, or ignore you. Most website owners are still optimizing pages. The game has expanded. What your website says about itself, how consistent that identity is across the web, and whether machines can verify who you are now matters more than what’s on the page. This is Machine-First Architecture: designing your web presence for the systems that read it, not just the humans who land on it. This talk covers both sides of that architecture: the on-site fundamentals (semantic HTML, Schema.org) and the off-site reality (entity optimization, trust signals, knowledge graph presence).

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May 19, 2026 — Building custom Gutenberg blocks can feel complex and time-consuming, especially for developers who want to move fast without over-engineering. In this talk, I will show the fastest and most practical ways to build Gutenberg blocks using modern WordPress tools and scripts. The session will focus on real workflows that developers can start using immediately.

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May 19, 2026 — The WordPress agency model isn’t dying — it’s being upgraded. While most conversations about AI focus on what it threatens, this talk maps what the most successful agencies are actually building right now. Three shifts are happening simultaneously, and the agencies that embrace all three are pulling ahead: From projects to partnerships — Replacing one-off website builds with ongoing strategic relationships. Agencies that automated routine maintenance freed up to 80% of repetitive workload, reinvesting that time into higher-value advisory work. From deliverables to decisions — Moving from “we build your site” to “we guide your digital strategy.” Agencies charging for AI-augmented strategic consulting are reporting significantly higher monthly retainers than traditional project shops. From isolation to ecosystem — The agencies that actively participate in communities like this WordCamp, contribute to open source, and build public knowledge aren’t just doing marketing — they’re building a moat. When platforms shift and AI evolves, relationships and reputation are the assets that can’t be commoditized. This is not a doom talk. It’s an optimistic, data-grounded map of where the best WordPress agencies are heading — and a practical path for anyone who wants to follow. Based on real pricing data, direct conversations with over 1,000 agencies in the last two years, cases from the global GTM community, and lessons from organizing WP Agency Forum and the Digital Agency Summit Colombia with 300+ agency leaders.

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