August 18, 2025 — Plugin development is at the heart of what makes WordPress incredibly versatile, but it often comes with its own set of challenges. The goal is simple – make your journey as a plugin developer faster, smoother, and more efficient.
Imagine being able to create robust, feature-rich plugins with less effort and in less time. In this rapidly evolving WordPress ecosystem, where plugins can shape the functionality of countless websites, that’s a game-changer.
We’re going to explore how Composer and GitHub Actions can transform your plugin development process. You’ll have the tools and insights you need to accelerate your plugin development projects and raise the bar on quality.
Whether you’re an experienced plugin developer or just starting, there’s something valuable here for you. Through practical examples and real-world experiences, I’ll show you how these tools can save you time, streamline your workflow, and lead to better, more powerful, plugin development.

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August 18, 2025 — Discover how to build and maintain a strong WordPress Multisite network, with practical tips and strategies for every stage of your journey. We’ll cover essential techniques for setting up, managing, and optimizing your network, while also exploring the latest features and tools that can help you overcome common challenges. Whether you’re just starting out or looking to refine your existing network, you’ll leave with actionable insights to enhance your Multisite experience.

August 18, 2025 — Today good practices are legions in the WordPress community, but they often never end up being used by plugin developers due to various reasons. With the open source framework wp-launchpad we aim to tackle this problem and make it easy to use for most developers to use good practices in WordPress plugins.
In this talk, you will learn which strategies we used inside the framework to make it simple for the developer starting out with Launchpad without many requirements.However, as Launchpad is not a simple boilerplate tool, it offers more depth.
Furthermore, we also had to offer more advanced features without adding too much complexity, and you will learn in this talk how we made that possible so that both new users and experienced ones can benefit from it.

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August 15, 2025 — To make a lasting impression with your content, having great ideas isn’t enough. It’s about how you present them, too. Your content needs to reflect your unique perspective and expertise in a way that captivates your audience. This is true for anyone creating content in a highly competitive field, be it an individual expert, a business, a brand, or a media publisher.
That’s where Remarkable Content Angles come into play. They represent your particular way of seeing the world or approaching issues and they’re a powerful tool to make your content more engaging and create a lasting impression. We’ll see some examples of Remarkable Content Angles at play, and I’ll give you a set of questions you can use to find and prioritize yours.

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August 15, 2025 — In this session, we will dive into the often overlooked side of web development—the experience of backend users. While much attention is given to improving UX for public and frontend users, backend users like content creators and administrators are often left behind. From a web development agency’s perspective, we’ll explore how the Gutenberg block editor simplifies the workflow for both agencies and clients, making content management more intuitive and efficient, as well as it benefits both clients and streamlines agency operations.

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August 15, 2025 — Making a WordPress or WooCommerce site fast is typically something that’s done at the end. The idea that a performance optimizing plugin solves all of your performance problems is a myth.
This talk dives into why caching doesn’t solve your performance problems and how you _should_ go about building fast WordPress sites.

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August 15, 2025 — Attend this session to learn how to expand your WordPress business globally by identifying target markets, localizing products, and navigating international regulations. You will also discover key strategies for global marketing, partnering with local partners, and how to overcome challenges.
In closing, I will share the tools and strategies I used at Monetize.info and Competico.com to scale WordPress products and services internationally.

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August 14, 2025 — Get ready to embark on an electrifying journey into the era of digital storytelling and brand building, where the fusion of WordPress and LinkedIn serves as your gateway to online prominence. In this captivating session, I’ll unravel the secrets to crafting irresistible content and cultivating a magnetic personal brand that leaves a lasting impact. From mastering the art of multimedia storytelling to harnessing the networking power of LinkedIn, we’ll explore innovative strategies and creative techniques to set your online presence on fire. Dive deep into the world of SEO optimization, discover the magic of visual storytelling, and unlock the hidden potential of WordPress plugins to supercharge your content creation efforts. Moreover, we’ll delve into the nuances of personal branding, uncovering the elements of authenticity, authority, consistency, and relatability that define a standout digital persona. By the end of my session, you’ll emerge armed with the knowledge, skills, and inspiration needed to carve out your niche in the digital landscape and build a personal brand using WordPress and leveraging LinkedIn – that shines bright amidst the digital noise!

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August 14, 2025 — How to navigate the delicate balance between logic and imagination? Sarah will examine the topic by sharing both her personal experiences and professional case studies.
Her talk is designed to empower logical thinkers to tap into their creativity, guiding developers and designers in building meaningful, user-centered experiences within the WordPress ecosystem.

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August 14, 2025 — In this session, we’ll delve into the world of WP-CLI, a powerful command-line tool for WordPress. We’ll start with an introduction to WP-CLI, breaking down its simple command structure, and explore its potential beyond the basics.

The focus of this session is to empower you to craft your own WP-CLI commands, enabling you to tackle specific issues that aren’t addressed by core commands. We’ll explore practical scenarios where custom commands can come to the rescue, such as avoiding common 502 errors or extending plugin functionality with unique commands.

We’ll shed light on the WP-CLI class, providing insights into how to harness its capabilities. The highlight of this session will be a l

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