August 10, 2020 — The goal of the talk is to give the audience several solutions on how they can improve their campaigns by optimizing their post-click experience using advanced tracking methods. A good chunk of the talk would cover how you can utilize Google Tag tracking codes to identify the bottlenecks on your website which are not readily apparent using conventional “wisdom” if you will, which most marketers use.

August 10, 2020 — The talk is going to introduce the audience to the secrets of digital advertisement for WordPress publishers scaling 100M+ monthly views. We will start off by covering the core metrics constantly used in the digital advertisement industry, impacting profitability and revenue scale. The session will include key techniques publishers use to maximize the revenue generated by the content served on their platform such as layouts and traffic sources.

August 10, 2020 — In the ERA of scams, crappy dropshipping platforms, and elephant margins people are losing trust in e-commerce. Let’s fix that and see how to improve e-shops and how to provide a better experience to our clients and buyers.

August 10, 2020 — In this video for learn.wordpress.org, lesson viewers will learn the meaning of the term Open Source when referring to software, what the GPL software license provides, why WordPress is an open-source project and how this is important for both the users of WordPress and the contributors to WordPress. We also do an overview of the different features of WordPress.

August 10, 2020 — Do you have a WordPress site, but aren’t sure where to go next? In this workshop, we’ll cover the basics of how to use the block editor to get started with publishing content on your site. We’ll explore what the block editor is, what are some common blocks, and how we can use them to build posts and pages. This workshop is geared toward beginners, and offers additional insight and options for intermediate users, as well.

August 10, 2020 — This will have an introduction to Continuous Integration and Deployment (CI/CD) in automating the QA process of visually comparing changes after a WordPress core, plugin, or theme update. This will utilize the new GitHub Actions for the CI/CD and BackstopJS to compare the difference after a change.

Presentation Slides »

August 6, 2020 — WordPress is more than CMS for a lot of time. With its modular core, it creates a Universe of opportunities for everyone who wants to become a plugin developer. By knowing the rules of creating and integrating plugins, everyone can help the platform grow. Get to know more about the WordPress loop, how to add actions and filters. The talk is appropriate for average PHP developers who are not afraid to try new stuff.

August 5, 2020 — At some point in the career of a developer, most will write vulnerable code. Do you need to worry about this? This talk explains why it is important to embrace secure coding practices. You will also learn about common threats and attacks, and how to make code less vulnerable to attack.

Presentation Slides »

August 4, 2020 — This talk explores the ways that WordPress Theme developers can increase sales/downloads of their themes, along with methods for collecting marketing data and making data-driven decisions.

Presentation Slides »

July 30, 2020 — In his talk Sergey shares tips and tricks from his experience of working remotely for 12+ years.

Key takeaway: remote work, when fostered the right way, can be an ideal setup for many modern employees.

Presentation Slides »