June 21, 2020 — While working as a digital sales consultant (as a designer and developer) for several years, Sonja has been able to work with a variety of companies and helped them to increase their sales online. In this talk she will quickly go through the basics of growth hacking from a designer’s point of view.
She will open up the mindset of business-driven design, give tips on how to design for better conversion in digital channels and how to measure the impact of the designs via A/B testing. The talk will include some real-life design examples and A/B testing results.

June 21, 2020 — Have you always wanted to make your company a place that’s welcoming and supportive to every member of your team? Always wanted to know why the underrepresented engineers you hire keep leaving… or maybe never apply in the first place?
Wondering what you’re missing when it comes to supporting your marginalised colleagues? Listen and learn, my friend. We’ll learn why it’s hard to be underrepresented at work and what you can do to be a better ally. Expect a mix of practical tips and broad direction, research-based claims, and personal experience. We’ll talk about the big picture, but we’ll also get into templates and other tools you can use to be more inclusive.

June 21, 2020 — This talk is intended to show how AI is used to crawl the Internet to find WordPress sites with vulnerabilities and recruit them for cyberterrorist botnets in the Hacking World War, which is currently running underground.
AI is an invaluable resource to help the actors of this story, which also involves net spiders, the Dark Net and a one-click hacking software.
Nestor’s talk will help you get inside the mind of a cyberterrorist, and in turn, you will learn what they are searching for, and why and how they hack sites. Your journey will start when you receive a job offer to hack a competitor…

June 21, 2020 — Prototyping is important for a number of reasons: it gives us the opportunity to not only visualise a product before we compromise too much time and effort, but also to identify potential flaws in user experience, accessibility, or even functionality.
Let’s understand how can we prototype websites and other products, considering the WordPress architecture. What should be our mindset when creating prototypes? When should we go for high or low fidelity? Anyssa’s session will take a look at some tools and techniques to create better prototypes that can really add value to your WordPress projects.

June 21, 2020 — Every website should ideally be built so that whoever visits it, for whichever possible reason, is able to navigate through it: we can describe this idea as Universal Design.
Obviously, in practice, it’s impossible to build the perfect website for everyone, but, if we want to take steps towards this ideal, three concepts can guide our choices: accessibility, usability and inclusion. In this talk, Stefano will explore these concepts, discussing what they are, what makes them different from one another (despite their overlappings) and how we can use them together to build the best possible experience for most of our users.

June 21, 2020

June 21, 2020 — Headless CMS architecture is gaining a lot of traction in the CMS ecosystem. WordPress has the potential to become the best headless solution in the market but, although it’s already a nice option, not all the challenges have been solved yet.
In this talk, Luis will walk through all of the available frameworks and explain what can be achieved with each of them. He will compare all the important aspects (SEO, performance, plugin compatibility, DX, UX…) with the PHP themes and the upcoming block-based templates. Finally, once the current status is clear, he will explore the remaining challenges we still need work on to be able to match, or even surpass, the sweet WordPress experience we know and love.

June 21, 2020 — CSS Grid has been around for over two years in major browsers. While it’s amazing to work with, there’s still room for improvement. Currently, only direct child elements of a container can be placed with CSS Grid.
With Subgrid, you can bring the defined grid another level down. This enhances the feature of CSS Grid even further. In this talk, Jessica wants to show the possibilities that Subgrid creates.

June 21, 2020 — If you want your link building strategy to drive measurable growth as a vital tactic in your SEO strategy and help you outrank your competitors in 2020, you need to be earning links that give you a competitive advantage.
James will share actionable insights into how marketers can leverage PR tactics to earn links which contribute towards accelerated organic growth; understanding what journalists are looking for in pitches and how to use data-driven content marketing to create newsworthy headlines to tell exciting stories to top-tier press, which result in high authority, topically relevant links at scale and which engage readers and spark conversations.

June 19, 2020 — closing remarks for day one of WordCamp Kent 2020