June 19, 2020 — While WordPress does need to be more open to youths and the next generation, it’s also vital to realise that the next generation needs to embrace WordPress. Otherwise, WordPress will become another relic like MySpace, AOL, and even Facebook. Why are these platforms relics? David’s talk will explain all.
The audience will be quickly shown why it’s important to pay as much attention to the “next adopters” as it is to advancing technologies like Gutenberg, REST API, and accessibility. The talk will explore what the community can do to be more open and receptive – from organisers to developers.

June 19, 2020 — Keeping your site secure is difficult, and often times knowing where to start is the hardest step. With terms and acronyms like cross site scripting (XSS), cross site request forgery (CSRF) and others, it’s hard to know just what to do to keep your site secure.
Sometimes the best way to know how to protect a site is to hack one yourself! In this talk we’ll all join forces and become hackers for a short time to hack a live site and learn just what these various attacks are. Most importantly, we’ll also discuss how to protect your site from being exploited.

June 19, 2020 — Hristo gave his first talk about WordPress speed optimisations back in 2013 in London. Since then, a lot has changed – people have started caring more and spending more time optimising their websites.
In this talk, Hristo will go through the different parts of the WordPress loading process and share the latest must-use technologies in 2020 that will give you the best possible site performance. He will explore improvements that have been made within WordPress and how web services have evolved to allow us to achieve previously unimaginable results. Hristo will cover the latest caching mechanisms, improvements in PHP, new imaging formats, scripts, CSS optimisation and more.

June 19, 2020 — After spending enough time working with WordPress, you end up developing a sixth sense of what works and what doesn’t work. For example, experience allows us to distinguish good ideas from bad ones, or a professional web design from a poor quality one.
However, if you want to build a profitable WordPress site, why rely solely on your instincts when you could rely on objective measures implementing an A/B test? In this talk Ruth will present why A/B tests are important and the types of tests you might want to do on your own websites. She will spend some time reviewing an A/B checklist to discover what things to test and will provide some implemented test examples and their results.

June 18, 2020 — Great websites don’t just happen. Exceptional user experiences are part of a rich study of psychological principles that are more than pretty pictures. By mastering a few design concepts we can create UI patterns that make it easier for users to navigate pages, consume information, make purchases and interact with our online brand.
With the evolution of WordPress, design will play an increasingly important role as decisions move into the hands of users.
This talk will explore how the key laws of UX can be applied to every aspect of our site, plugin, app or store, providing designers, developers and product managers with a framework of terms to create well-designed interfaces for editors and end-users.

June 18, 2020 — In this talk, you’ll learn some valuable tips for writing CSS in your own custom themes. You’ll learn the best way to include stylesheets in your theme, how to write CSS that’s easy to organize/maintain, when to use newer CSS features (such as Grid, Flexbox, Feature Queries, Custom Properties), and other ways to keep your sanity while writing CSS for your themes.

June 18, 2020 — WordPress has a native database caching system called the Transients API. This simple wrapper can be used for caching database queries, remote data, or other expensive routines.
In this technical talk you will discover how to best use the API and the pitfalls to avoid (content which is neither documented nor generally available, so this will be a genuine eye-opener for developers).

June 18, 2020 — When done right, code review is a great tool for levelling up developers and sharing knowledge, but when done wrong it can have a hugely negative effect, causing stress, demoralisation and burn out.
In this talk, Sarah will explore some simple ways to ensure you get more from code review, how it can become a tool for good and can help improve developers’ knowledge and skills, instead of just fixing current code issues.

June 18, 2020 — People aren’t interested in what you have to offer, your products or services; people want their own desires and thoughts responded to. Ivana will describe in detail what it is you need to do so that your content produces the exact thing people want.
How to know what it is people want, which tools to use and how to produce the most relevant, engaging and valuable content – both for your customers and yourselves? What makes the content really great, and truly stand out? These are some of the questions that will be answered during Ivana’s talk.

June 18, 2020 — Are you a developer, designer, writer, or site builder? Did you start freelancing to have true work-life balance and follow your passions? Do you find yourself working really hard and not making enough money? This talk is for you.
Working harder is not the answer, changing a few thing in your business is. This story will encourage you to take a good look at your business model, work smarter not harder, and grow your business sustainably. Everything you need to live a happy freelance life.