June 5, 2020 — This lightning talk was on identifying opportunities to return to advertising aimed at audiences based on context, that don’t require 3rd party data, tracking users across the web, or sharing first party data out to others.

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June 4, 2020 — This lightning talk was a focus on building a culture of experimentation for large publishers.

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June 4, 2020 — This lightning talk was a review of current resume practices with a master resume writer with 19 years of experience.

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June 4, 2020 — We know WordPress is a great foundation for most publishers, but the modern web is becoming more and more demanding of our publishing platforms. Building more dynamic and complex web experiences are putting pressure on WordPress to deliver, especially at scale.

In this talk, Ben discussed and featured some work The Code Company did to build best of breed WordPress publishing platforms for their clients. Specifically, how their team work in a microservice architecture approach, native within WordPress, while resisting the urge to introduce additional technologies.

At the end of this talk, people left with some different ideas around how to architect and build more advanced services for high traffic WordPress sites without going over the top and some examples of what can go wrong.”

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June 4, 2020 — What content and functionality gets the most use? What WordPress tools can help you add that content and functionality to your business online?
You’ll learn six things you can do immediately to better tell your business’s or organization’s story and share it online in ways using WordPress that attracts the customers you want to reach.
See and hear about the topics and formats that people want to find on your website – and which WordPress functionality and plugins to use to put your message in their hands. Examples will include tools for:
o Researching and writing topics efficiently
o Managing workflow and coordinating the work of internal and external contributors
o Setting up content to be found in search
o Social sharing
o Add powerful images to your content
o How to help customers contact you

June 4, 2020 — This is a tutorial showing how to edit videos before uploading them to wordpress.tv.

In this video I recorded the basic steps for cutting unwanted footage at the beginning and at the end, adding the intro/outro slides, adding the speaker’s slides when needed and exporting the final video.

In the future I’ll add the subtitles but you can find the scripts in the wptv handbook as well as a written tutorial.

June 2, 2020 — In this presentation we explored the underlying structures all stories share, explained how every member of a publishing team can benefit from this understanding. We took a look at some specific examples, and attendees left the session inspired and reinvigorated with their storytelling approach.

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June 2, 2020 — The pre-Gutenberg editorial experience in WordPress leaves much to be desired. There is the ostensibly what-you-see-is-what-you-get content editor that is invariably augmented with meta-boxes to collect additional information about how the post should be displayed, including content that appears above or below the post body, or in a sidebar, or inserted into the post’s metadata. There are two primary problems with this approach—it is necessarily non-visual, and relies heavily on using post previews to understand what the published post will look like; and it is rigid, because PHP templates control what appears where outside of the free-form content editor. Gutenberg, properly utilized, solves both of these problems by bringing content into the primary editor flow as blocks which can be fully visualized and re-ordered, allowing content editors to see and understand what a post will look like and how it will behave before publishing, without needing to continually refresh a post preview.

This talk discussed how developers can support content editors and publishers by moving away from meta-boxes to custom blocks and post-level metadata. I explained how to think Gutenberg-first during design and development, and showcased examples of these approaches in practice.

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June 1, 2020 — Monisha Varadan interviews Matt Mullenweg in an open discussion around WordPress, Gutenberg, Distributed Work, and more!

June 1, 2020 — In this talk, Imran Sayed discusses how a PHP developer, with minimal JS knowledge, can build blocks quickly. You will learn about his personal experiences that helped him build blocks quickly and allowed clients to migrate to WordPress site, with the power of Gutenberg.

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