May 30, 2020 — Closing Remarks at WordCamp Santa Clarita 2020.

May 30, 2020 — Aida shares some ideas of how we as a WordPress community can be more inclusive, not just at WordCamp, but in places of business. I will also invite participants in hands-on activities as well as discuss and share their ideas that all of us can implement in our local communities and WordPress meet-ups so that everyone can have a seat at the table.

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May 30, 2020 — There is a growing need for the creation of diverse content from diverse backgrounds. For people of gender, generation, color, culture, and passions to build their brands and tell their authentic stories. To share their experiences and to encourage the need for the ability to speak, write, teach, and deliver transformative content that tells a story. WordPress can help define the need for inclusiveness for men and women and build a Brand following. The stories from the diverse backgrounds of men and women, boys and girls, culturally diverse backgrounds, gender-neutral to gender-specific can be told.

May 30, 2020 — In this talk, you’ll learn how to use email to educate, connect with your readers, and grow a loyal following that listens and takes action on your emails. We’ll talk about the benefit of being consistent without being annoying and how your content impacts how readers see, judge, and react to your brand. Consistency in message over time is what actually works. Let’s get your sales funnel working for you.

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May 30, 2020 — A really good – no, outstanding! – website is one that attracts the people you most want to do business with, and, converts those visitors into loyal clients. When you have a website that does that, you’ve created another valuable member of your business. But how do you do that? I’ll show you a list of common-sense approaches that work for a variety of businesses and solo entrepreneurs. It’s not a get-rich-quick scheme and it’s not some kind of weird code that puts you at the top of Google in five days. It’s a shift in thinking and an application of simple yet sensible content you can put on your site and use in your in-person marketing that will help you speak succinctly and effectively toward your intended audience, and win them over with ease and without sleaze.

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May 30, 2020 — From high-level concepts like the development of systems and processes to detailed examples of how to harness the power of forms and Zapier to save hours of tedious work. You will leave this talk will inspire you to look at every task in your business and ask … can this be automated?

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May 30, 2020 — Are you working hard trying to grow your agency / freelance business but things just aren’t gaining momentum? Let’s look at seven steps to sustainability that I’ve learned in my time as the co-founder and CEO of a WordPress shop. We grew from our couches to a full crew to acquisition in just five short years. I’ll share these key concepts with you in hopes of helping you drive sales, improve process, and increase your margins. If you’re a project away from dusting off your resume to get a “real job” – attend this workshop to see if you can make impactful changes to keep your entrepreneurial dream alive!

May 30, 2020 — In this talk, Francesca will go over the basic sections of a business plan and show you some examples of how you can make one that represents you and your business.

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May 30, 2020 — Speed matters. People are impatient. If your website or a client’s website doesn’t load quickly – within just a couple of seconds – many visitors will abandon it completely. A slow site means lost time & revenue. But figuring out how to speed up a slow site can be HARD. Everyone’s got a suggestion and an idea for how to fix your performance issues, but most are just guesses, and not based on real data. STOP GUESSING. If you have a performance issue, or just want a faster site, you need to KNOW exactly what is slowing things down, and how to fix it. This talk will show you how.

May 30, 2020 — In 2015, Matt Mullenweg suggested that the WordPress community invest some of their time to “learn JavaScript deeply”. Well I am late to the party, and maybe some of you are as well, but Gutenberg is here and JavaScript is amongst us.

This talk is intended to be a humble narrative about my journey to learning JavaScript, and some React. One that is still ongoing, and that has stopped and started a few times.

I was originally a WordPress user, turned webmaster, turned developer. This transition has shaped my perspective on development and hopefully allows me to provide some unique and WordPress-oriented insights into how one might move from a PHP-based, WordPress paradigm to make room for JavaScript and React in our workflows.

We will explore the current evolution of theme development. How JavaScript fits into a WordPress developer’s workflow and where a WordPress developer may end up leaning on an amalgamation of what they know and they may still need to learn. And from that, I hope to open up a conversation about knowing WordPress as a platform and PHP developer, while perhaps not being the best JavaScript developer in the room.

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