December 19, 2019 — The talk for this session had to be cancelled after the website and print materials were published. Larry Gauthier was nice enough to serve as a backup!

December 19, 2019 — There are countless examples of how simple changes have made a dramatic improvement in website performance. Website owners have found that changing the wording on their “add to cart” buttons can increase sales by 30% or even more. Simply changing the imagery or messaging in your hero area has increased online leads by over 100%. You’ll never “guess” your way into a high performing website, you need to run tests and see what performs better. This may sound hard, but it’s really not. In this talk I’ll show you how to start your first and second A/B test. An A/B test is where you test two different variations of the same page. While this may sound complicated it can be done in minutes and without any custom programming through a free tool called Google Optimize.

December 19, 2019 — Do you envy the business owners or writers that seem to crank out content? It’s not easy, but if a self-proclaimed procrastinator can do it, so can you. Find out how author Allison Spooner wrote multiple books using flash fiction and how you can use it to flash your muse and get writing.

December 15, 2019 — Veteran WordCamp Philly speaker Tessa Kriesel will return this year, this time as keynote speaker. She will present “The Art of Building Community with WordPress.”

December 14, 2019

December 11, 2019 — I am an attorney who has been asked many questions from developers about the legal aspects of using WordPress. I will explain the GPL, explain the legal implications of using WordPress and how that may influence the business aspects of web development.

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December 11, 2019 — Everyone says website speed is super important. If your site’s not fast, people leave. Or they’ll never come in the first place, because slow sites don’t show up in search results.
What almost no one talks about is what an average WordPress user can actually do to help site speed — *without* completely nerding out.
In this talk, we’ll skip the fear mongering and geek-speak.
Instead, we’ll go straight to low-tech, actionable tips and tactics *anyone* can use to improve a slow WordPress website. Plus, we’ll cover strategies for avoiding speed problems in the first place

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December 10, 2019 — Why would a hacker hack YOUR website? For fun, for glory? Not anymore! Hacking websites is now a monetized criminal enterprise. They don’t care about your website, they care about your website computing resources.
An understanding of what the bad guys know (and how easy it is for them to operate) will motivate you to take a proactive approach to security prior to a hack – instead of spending tens of thousands to get your data back after the fact.

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December 10, 2019 — Do you have a form builder? Did you know that it can do a whooooole lot more than just contact forms?That’s right. And many of the jobs you think you need a “specialized” plugin for, or have to hire a custom developer to achieve, your little form builder can do just as well. With no custom code needed.Yes, your form builder can do that.And doesn’t it make sense to get the most out of the investment you’ve already made?Sometimes what you’re looking for is sitting right under your nose, ready to go to work for you or your clients. Come see me, and I’ll show you around. #Facts

December 2, 2019 — Do you struggle to do everything you need to do to run your business?

Wondering how to take back your weekends and stop the hustle and grind?

Lack of time and feeling overwhelmed are some of the most persistent challenges facing any business owner, especially soloprenuers.

In this workshop, I’ll help you identify the repetitive tasks that are sucking up your time, and show how to change your mindset and utilize your website and other technology tools to automate repetitive tasks and improve efficiency so that you can focus more on what you do best.

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