Ross Johnson: Running Your First A/B Test with Google Optimize

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December 19, 2019

There are countless examples of how simple changes have made a dramatic improvement in website performance. Website owners have found that changing the wording on their “add to cart” buttons can increase sales by 30% or even more. Simply changing the imagery or messaging in your hero area has increased online leads by over 100%. You’ll never “guess” your way into a high performing website, you need to run tests and see what performs better. This may sound hard, but it’s really not. In this talk I’ll show you how to start your first and second A/B test. An A/B test is where you test two different variations of the same page. While this may sound complicated it can be done in minutes and without any custom programming through a free tool called Google Optimize.

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WordCamp Jackson 2019 14


Ross Johnson 12


A/B Testing 31
design decisions 5
design principles 5


English 9701

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