Language: English

  • WordPress Speed Build

    WordCamp Europe 2025Speaker: Jamie Marsland

    June 7, 2025 — The WordPress Speed Build Challenge is a fun live challenge, where two people battle it out against the clock and each other to replicate a website design in just 30 minutes.

  • Live website reviews by industry experts

    WordCamp Europe 2025Speakers: Taco Verdonschot, Jono Alderson, Marieke van de Rakt, Amber Hinds

    June 7, 2025 — Taco will bring a team of experts to join him, creating a multi-disciplinary team experienced in various aspects of building a website. In a panel-like setup, the team will invite the audience to share their websites with them. They’ll review a few sites live on stage. From experience, Taco knows that every website has things we can learn from, either because they’re doing things really well, or because there are things to improve. By using real-world examples, we provide direct value to those who are brave enough to give us their site, and to those who secretly wished they had the guts to put their site in our crossfire.

    They will make sure that there’s a fine balance between compliments and improvements, and that several websites will be reviewed.

  • From Zero to Demo: Mastering WordPress Playground Blueprints

    WordCamp Europe 2025Speaker: Birgit Pauli-Haack

    June 7, 2025 — Discover how to transform WordPress Playground into a powerful demonstration tool for your plugins and themes. This practical session will guide you through creating pre-configured blueprints that let potential customers experience your products in a real-world environment. You’ll learn how to craft the perfect demo environment by configuring essential settings, populating it with relevant content, integrating complementary plugins, and importing sample data. Best of all, you’ll be able to package this entire experience into a secure, one-click solution that runs directly in the browser – eliminating server overhead and security concerns.

    Presentation Slides »

  • The Block Developer Cookbook: WCEU 2025 Edition

    WordCamp Europe 2025Speaker: Ryan Welcher

    June 7, 2025 — Fresh from its appearance at WordCamp Asia 2025 in Manila, the Block Developer Cookbook is making its European debut at WCEU in Basel.

    In this fully interactive workshop, attendees will vote on which recipes to explore, and we’ll work through them together.

    Each iteration of this workshop expands with new recipes and content, leveraging the latest features in WordPress, including:

    Block Bindings API
    Plugin Template Registration API
    Preview Options API
    Interactivity API
    And more Featured Recipes
    New in WordPress 6.8: Performantly loading multiple blocks in a single plugin
    Using third-party API data in a custom block
    Creating a block variation bound to the post excerpt
    Registering a custom post type with its own template
    Building a dark/light mode toggle that saves to user meta
    Developing a gallery slider with the Interactivity API
    Using filters and the HTML Tag Processor to extend core blocks
    Designing a custom Image block style
    Adding a fade-in effect to core blocks
    Restricting publishing based on word count
    Customizing the @wordpress/scripts build process
    Connecting a block to custom fields
    Implementing front-end JavaScript for blocks
    Using the data layer in a block
    Creating a custom format
    Working with block transforms
    And more

    Join us to expand your block development skills with hands-on guidance and real-world examples.

    Presentation Slides »

  • Banking on WordPress: Inside a FTSE 50 Bank’s Global Platform

    WordCamp Europe 2025Speakers: Jon Ang, Tom Willmot

    June 7, 2025 — How does a global financial institution with strict security and compliance requirements successfully transition to WordPress at scale? In this session, we’ll explore how Standard Chartered Bank, a multinational bank operating in over 50 markets, partnered with Human Made to replatform from a proprietary CMS to WordPress, evolving their digital strategy along the way.

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  • How to Keep Your Head While Going Headless with WordPress

    WordCamp Europe 2025Speaker: Karin Christen

    June 7, 2025 — In this talk, we’ll strike a balance—half design, half implementation. We’ll explore the design challenges and our approach to crafting the user experience for one of Switzerland’s largest career choice portals, developed for a public institution. In the second half, we’ll dive into how we brought this User Journey to life using WordPress headless and the REST APIs. I will also share key learnings and practical insights to help you get started with your own headless journey.

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  • Connecting cultures at SWI Swissinfo.ch: The journey to international audience engagement

    WordCamp Europe 2025Speakers: Ronny Marx, Isabelle Schrills

    June 7, 2025 — SWI Swissinfo.ch, a leading news outlet, faced significant challenges with its previous content management system, limiting its ability to deliver multilingual content, optimize article recirculation, and engage audiences effectively. In this session, Ronny Marx will share their journey of migrating SWI’s entire news platform to WordPress and WordPress VIP. They’ll dive into the technical hurdles overcome during the migration, the benefits of scalability, and the custom development that powered their digital transformation. Learn how WordPress’s flexibility and performance enabled SWI to better serve its multilingual, global audience while enhancing editorial workflows and content distribution.

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  • What we learned from building Site Kit and how you can apply this to your WordPress site

    WordCamp Europe 2025Speaker: Mariya Moeva

    June 7, 2025 — In 2020, we set out to bring the best of Google tools to WordPress. 5 years and 4.5M active installs later, we want to share the many lessons we’ve learned along the way, so the WordPress community can benefit from them too — how WordPress site owners can find these nuggets of insight in a sea of information, without needing to be an SEO expert or a developer.

    Presentation Slides »

  • 3 WordPress Agency F*ckups and What I Learned from Them

    WordCamp Europe 2025Speaker: Jennifer Aguilera

    June 7, 2025 — Running a WordPress agency isn’t always smooth sailing. Over the years, I’ve witnessed (and experienced) some epic f*ckups – projects that never seemed to end, plugins that weren’t as flexible as promised, clients who turned into nightmares, and developers who had enough and walked away. But here’s the good news: every f*ckup is a lesson in disguise. In this lightning talk, I’ll share three real-world agency mistakes – from bad project scoping and rushed development decisions to missed communication opportunities – and the hard-earned lessons they taught me. This isn’t about pointing fingers or sharing horror stories; it’s about laughing, learning, and maybe even recognizing a situation you’ve been in yourself.

    Presentation Slides »

  • Building Support as core of product Favorite session: Building Support as core of product

    WordCamp Europe 2025Speaker: Anna Hurko

    June 7, 2025 — In this talk, I will also share insights into how our support-driven approach strengthens our product development, enhances customer relationships, and contributes to team loyalty and long-term company growth. Additionally, I will discuss the structure of our support team and how it plays a crucial role in Crocoblock’s success.

    I am currently the CEO of Crocoblock, but my journey started 11 years ago as a support specialist. From the very beginning, we have placed customer support at the core of our product development, and this approach has been a key factor in our success.

    Our support system is structured differently from many other companies. Half of our team is dedicated to support, and we provide multiple channels for assistance, including free Zoom calls, live chats, and a ticket system.

    Our Facebook community has grown to over 30,000 members. We actively hire and train support specialists, helping them develop their skills while working directly with customers. Over time, many of them transition into other roles within the company.

    Today, former support team members hold positions such as developers, community managers, QA specialists, copywriters, social media managers, product managers, project managers, and even video creators.

    Presentation Slides »