May 1, 2025 — In this insightful talk, the speaker shares their experience implementing five game-changing strategies to boost revenue for WordPress products. Covering everything from optimizing exit-intent popups and crafting high-converting newsletters to experimenting with pricing models, the session dives into what worked, what didn’t, and why. Whether you’re a product owner, marketer, or developer, you’ll gain actionable takeaways that can be applied directly to your own business.

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May 1, 2025 — This session will introduce the audience to Large Language Models (LLMs) and provide an intuitive understanding of how they work. Once that foundation is set, it will feature a demo of an example application that applies these concepts—integrated with WordPress—such as a tag generator or a content-aware chatbot.

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May 1, 2025 — Autumn Fjeld Candy Tsai February 22, 2025 10:00 AM Meeting Room 12 – Balagtas (Room 3)​​With recent Gutenberg advances in block patterns, block bindings, and the Gutenberg Editor there is a new interface paradigm for custom post types and custom fields on the horizon. We’ve been experimenting with these block technologies to create an entirely Editor based approach to custom data management, including exporting a “take it to go” data model plugin. Let’s discuss!

May 1, 2025 — The Automattic Special Projects team helps interesting people, projects, and organizations have a great experience with WordPress. By connecting their partners with the best that the WordPress community has to offer, the team spreads enthusiasm for WordPress and open source in general. This session will showcase both the front and back-end of a range of website builds, highlighting how the team uses the latest WordPress features to push the boundaries of block theme design, and how these projects contribute back to Automattic and the WordPress community at-large.

May 1, 2025 — Let’s face it, usability testing can seem daunting. When should you do it? How do you conduct tests and extract useful information? And, perhaps most pressing, how much time and money will it take? As a UX certified professional with the world-renowned Nielsen Norman Group and a WordPress agency owner for the past six years, I’m intimately familiar with these questions, and now I’m going to share with you my secrets of how qualitative user testing can help you take a WordPress website from good, to great.

In this session I’ll provide answers to the main questions that website owners (or creators) need to answer when it comes to usability testing: What even is usability testing and what does it test for? When should I test my site, and how often? How can I run usability tests without a gigantic budget or team? How much time or money will it cost me? Join me and learn about the most cost effective UX research method at your disposal, and learn how to leverage it to build stuff better.

May 1, 2025 — In this session Matías will be talking about how does WordPress move forwards while remaining true to its essence? In order to simplify the user experience, it is important to understand what are the core ideas and primitives that articulate the software. We’ll take a look through the Gutenberg roadmap and imagine a WordPress of the future that is both intuitive and powerful.

April 30, 2025 — The internet has revolutionized how we share information, enabling unprecedented collaboration and accelerating human progress in ways once unimaginable. However, this powerful tool is now at a crossroads. In this talk, Aaron will explore the critical role that open systems and the open web play in shaping our future. He will delve into the potential consequences of a closed digital ecosystem and argue why preserving the openness of the web is essential not only for innovation but for the very fabric of our global society. Discover why the future of the open web matters more than ever—and what’s at stake if we lose it.

April 30, 2025 — In this candid talk, I’ll take you behind the scenes of my journey from running a WordPress web design agency to building a multi-million dollar plugin company. While the talk will be structured around my personal story, it will be packed full of actionable insights on how audience members can build a successful WordPress product company of their own. It won’t contain any fluff or hype – just real experiences and practical advice. In this rapid-fire lightning talk, I will condense my best advice into bite-sized nuggets, with signposts to deeper resources. Basic structure: My story – A brief overview of my story from agency owner to plugin entrepreneur. Why the shift? – I’ll share the motivations behind my transition in a way that the audience can identify with. Was it the right move? Did it meet my expectations? Blueprint for success – Discover the exact strategies that fueled my plugin company’s growth and how you can do the same. Selling strategies – Explore different product-selling models and the importance of customer lifetime value. Should you go freemium, subscription-based or SaaS? I’ll share data-backed insights. Marketing magic: Learn which channels yield the best results. I’ll share data from Barn2’s marketing secrets. Customer love: How to keep customers happy by providing effective support. Team building: I’ll share my story of growing a team from nothing and the best way to do this depending on the size of your business. Whether you’re an agency owner, a freelancer, product owner, or simply curious about the transition, this session will provide actionable insights and inspiration. Join me as I reveal the pivotal moments, the unexpected twists, and the strategies that transformed my career.

April 30, 2025 — The WordPress ecosystem thrives on rapid innovation and fast-paced project delivery, but what happens when the pressure to perform leads to burnout? Through an engaging conversation James will explore real-world challenges faced by WordPress businesses and agencies and offer proven solutions to help leaders balance high expectations and essential employee support. Attendees will walk away with: Actionable strategies for building a culture that prioritizes mental health without sacrificing productivity. Recognize early signs of burnout and implement preventive measures. Leadership techniques to set clear boundaries, foster psychological safety, and promote sustainable productivity in remote and distributed teams. Insights into creating a long-term, thriving team culture supporting performance and well-being.

April 30, 2025 — In this talk, you learn how to use blueprints to pre-configure a Playground instance to showcase your plugin or your theme and make it available to potential customers. After the talk you will know how to add content, additional plugins, data and enable necessary setting to make the demo or test site as close to a real-world examples as possible. You provide your audience with one-click testing solution, without worry on server load or security access.