August 22, 2025 — In this session, I will guide everyone through the essential steps of choosing the right website layout for a WordPress site, ensuring it aligns with both website and client’s goals and their target audience. Whether devs are building a business site, blog, or online portfolio, the layout plays a crucial role in enhancing user experience and engagement. We’ll dive into: – The difference between website layout and structure. – How to select layouts based on the type of site we are building. – Practical tips for creating a website layout that captivates and guides website visitors. – Tools and resources to help us wireframe and design website layout effectively. – Proven layout patterns to ensure a user-friendly and visually appealing site. By the end of this session, audience will have the knowledge to choose and customize layouts that improve website’s functionality and aesthetics, giving us a solid foundation for building a standout WordPress website.

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August 19, 2025 — In this talk, we will explore minimalist design and the capabilities of the Block Editor. No coding or complex tools—just the editor and your creative vision. Learn how to use the editor to design visually appealing layouts, craft engaging content sections, and create seamless user experiences. We will cover how to work with colors, typography, spacing, and block styles to create an aesthetic that engages your visitors. Leave this session with the knowledge to create effective block themes using the simplicity of the editor.

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August 19, 2025 — Interested in getting the most out of Google’s open source Site Kit plugin for WordPress? This workshop is designed to enhance your Site Kit proficiency through hands-on exploration and expert guidance. Whether you’re new to Site Kit or looking to unlock its advanced features, this workshop will empower you to effectively utilize its tools for data-driven insights and website optimization. 

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August 18, 2025 — How to leave freelancing and start working in the office team. Pros and cons. Missing and required skills, from solo to orchestra. Initial roadmap and first steps in the office. Possible conflicts in the team – how to deal, how to solve.
Based on my personal experience. 10+ years as a freelancer, 1 year as a Middle developer, 3 years as a Senior developer.

August 18, 2025 — Plugin development is at the heart of what makes WordPress incredibly versatile, but it often comes with its own set of challenges. The goal is simple – make your journey as a plugin developer faster, smoother, and more efficient.
Imagine being able to create robust, feature-rich plugins with less effort and in less time. In this rapidly evolving WordPress ecosystem, where plugins can shape the functionality of countless websites, that’s a game-changer.
We’re going to explore how Composer and GitHub Actions can transform your plugin development process. You’ll have the tools and insights you need to accelerate your plugin development projects and raise the bar on quality.
Whether you’re an experienced plugin developer or just starting, there’s something valuable here for you. Through practical examples and real-world experiences, I’ll show you how these tools can save you time, streamline your workflow, and lead to better, more powerful, plugin development.

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August 18, 2025 — Discover how to build and maintain a strong WordPress Multisite network, with practical tips and strategies for every stage of your journey. We’ll cover essential techniques for setting up, managing, and optimizing your network, while also exploring the latest features and tools that can help you overcome common challenges. Whether you’re just starting out or looking to refine your existing network, you’ll leave with actionable insights to enhance your Multisite experience.

August 18, 2025 — Today good practices are legions in the WordPress community, but they often never end up being used by plugin developers due to various reasons. With the open source framework wp-launchpad we aim to tackle this problem and make it easy to use for most developers to use good practices in WordPress plugins.
In this talk, you will learn which strategies we used inside the framework to make it simple for the developer starting out with Launchpad without many requirements.However, as Launchpad is not a simple boilerplate tool, it offers more depth.
Furthermore, we also had to offer more advanced features without adding too much complexity, and you will learn in this talk how we made that possible so that both new users and experienced ones can benefit from it.

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August 15, 2025 — To make a lasting impression with your content, having great ideas isn’t enough. It’s about how you present them, too. Your content needs to reflect your unique perspective and expertise in a way that captivates your audience. This is true for anyone creating content in a highly competitive field, be it an individual expert, a business, a brand, or a media publisher.
That’s where Remarkable Content Angles come into play. They represent your particular way of seeing the world or approaching issues and they’re a powerful tool to make your content more engaging and create a lasting impression. We’ll see some examples of Remarkable Content Angles at play, and I’ll give you a set of questions you can use to find and prioritize yours.

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August 15, 2025 — In this session, we will dive into the often overlooked side of web development—the experience of backend users. While much attention is given to improving UX for public and frontend users, backend users like content creators and administrators are often left behind. From a web development agency’s perspective, we’ll explore how the Gutenberg block editor simplifies the workflow for both agencies and clients, making content management more intuitive and efficient, as well as it benefits both clients and streamlines agency operations.

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August 15, 2025 — Making a WordPress or WooCommerce site fast is typically something that’s done at the end. The idea that a performance optimizing plugin solves all of your performance problems is a myth.
This talk dives into why caching doesn’t solve your performance problems and how you _should_ go about building fast WordPress sites.

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