December 10, 2018 — We often put a dividing line between quantitative data and the personal relationship with clients. The thinking goes that if we focus on numbers too much we forget the actual people behind them.
We’ll fight this notion by demonstrating how data can help you understand your users and build better buyer personas. We’ll answer the following questions:
– What can Google Analytics, Facebook Audience Insights, and Linkedin Website Demographics teach us about our audience?
– How to build on top of quantitative information with interviews and personal feedback?
– How to group and segment data into distinct personas?
January 16, 2018 — Data is power. They say if you torture data long enough, sooner or later it will confess. During this presentation you’ll learn the best “torture techniques” for:
– getting to know which content and channels bring you valuable traffic;
– finding the best ways to engage your audience;
– marrying qualitative and quantitative data to uncover customer feedback.
The best news: you can get deep level analytics with free tools for the first couple of years of your business. I’ll share the best tools and some handy resources to get data right.
December 28, 2015 — Обущарят може и да ходи бос, но онлайн специалистът трябва да има свой сайт. От лекцията ще научите как трябва да изглежда сайтът ви, за да печелите лесно нови клиенти, как да го маркетирате правилно и как да минете крачка пред конкурентите си. Това не е лекция само за дивелъпъри, а за всеки дигитален професионалист.
October 2, 2010