January 27, 2019 — So, you’ve got a WordPress site, and keep hearing that you need to do some social media marketing. You’re probably wonder why you need both social media and a website, and if you do need social media, how to take advantage of social media. I’m going to tell why you need social media, how to hook your WordPress site up to social networks using specific plugins, and a few social media tips to get you going.

Presentation Slides »

January 27, 2019 — If you’ve ever watched a software tutorial on YouTube or a video explaining a company’s product or service, then you’re already familiar with screencasts and explainer videos. While they’re intended to promote a business, product or service by explaining what it is, how it works and how to use it, there’s a huge difference between the videos people love and the ones they turn off after 15 seconds. This session takes you into the world of creating screencasts and explainer videos. We’ll show you why the good ones are good and the bad ones are cringeworthy. We’ll cover topics like storyboarding, script formulas, animation software and sound tracks. When we’re done, you’ll know your options for creating your own screencasts and explainer videos and what to look for if you want to hire someone else to do it.

Presentation Slides »

January 26, 2019 — Adam left college with a degree in Advertising Design and went straight to work on the factory floor making office furniture. It wasn’t the life he’d imagined but having been raised in a blue-collar family, he was taught that a strong work ethic would make you invaluable to “the company” and “they” would provide the financial security and stability needed to raise a family and enjoy life. In other words, this meant working in the same stark metal building for 30 years with 20-minute lunch breaks and two weeks vacation in the summer.

In this session, Adam details how he discovered WordPress and the open source community, the many businesses that he’s started and failed at, and how he’s utilized these experiences to continually fuel his entrepreneurial spirit and create his own path to a work/life balance and how you can too.

No matter what your passion, WordPress can be an integral tool to helping you achieve your dreams and success in your own business.

January 25, 2019 — “Landing pages are one of the easiest and most cost-effective ways to get a message to your target audience and a terrific tool to move prospects through the sales cycle. Done well, your landing page can generate high response rates and results including increased e-commerce sales and valuable sales leads.

We’ll discuss what makes a good landing page, with examples and the elements that make a landing page effective.”

January 25, 2019 — “Your website content has two audiences: Human readers and search engines. Writing website content that appeals to both is something that all writers and website owners should know how to do.

Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.

Presentation Slides »

January 24, 2019 — I will discuss how to secure your 2nd client. I will give three techniques and showcase how they work.

January 24, 2019 — Ever have a problem with receiving and sending emails from your WordPress website? What the heck is SMTP and DKIM? Which solution should you use? Mandrill? Sendgrid? Postmark? The solution seems complicated when researching how to improve email deliverability. I will show how simple it is to make sure emails are being sent out from your website!

January 24, 2019 — This talk will look at the best practices for building and customizing themes and plugins for WooCommerce. We’ll talk about:

* Keeping template files up to date;

* Useful actions and filters;

* Custom solutions for unique eCommerce situations

January 24, 2019 — “Let’s explore the benefits of thinking in re-usable blocks. Modular
Development improves productivity, enhances UI and empowers authors.
Leveraging the WordPress templating system and Advanced Custom Fields
we can achieve modularity in our WP themes.”

January 24, 2019 — Keynote