September 30, 2018 — As a commonly recognized symbol of commerce and logistics, the barcode is often taken for granted as the most primitive form of middleware. We think of them as tiny printed clipboards that transfer data from one computer to another. Barcodes have a plethora of uses in online transactions.

This talk focuses on building a barcode generating plug-in for WordPress, but will also cover the history of the barcode and how to recognize the various uses of barcode standards.

September 30, 2018 — In this age of digital marketing, many if not most business owners consider a website a stand-alone destination. Once it is built, they may just assume that visitors will automatically click, text or call if they are interested. In reality, no matter how much traffic you can drive to your website – whether that is through traditional advertising, digital ads or other business development actions – chances are very good that the largest percentage of visitors are genuinely interested, but not quite ready to buy.

Marketing Automation allows you to nurture the relationship over time, to educate, inform, flirt, promote, and stay top of mind as you deepen your relationship.
Marketing Automation allows you to create a ‘stickier’ website, with irresistible downloads, that enable your client to capture a prospect’s contact information.
Marketing Automation’s IP sensing code, can tell you who visited what pages, and later will sync up with contacts after they take action.
When a website is properly designed to utilize Marketing Automation, your client should be able to segment her or his prospects depending on the product or service they are specifically interested in. This enables the business owner to trigger a series of communications just on that topic – which should make these emails more welcome and more relevant to the consumer. Marketing Automation is a powerful tool to offer your WordPress client – not only that, but you can use it for your business too.

September 30, 2018 — We now live in a data driven world. It is important to know what your site traffic is trying to tell you. Gone are the days of hit counters. To get the most out of your advertising dollars, you need to ‘track all the things’.

In this talk, I will walk through multiple platforms (Google and Adobe) to demonstrate what can be told about the traffic going in and out of your website. Goal setting, campaign tracking, and what various metrics represent will be explained with practical examples.

In addition to reporting and tracking, how to implement an analytics platform in WordPress will be discussed. Adobe DTM and Google tag managers will be explained.

September 30, 2018 — The next generation of devices is here, and they’re all voice enabled. With the rise of technologies like Apple’s Siri, Amazon’s Alexa, and Google Assistant and Microsoft’s Cortana, businesses need to think about how to structure their offerings to be compatible with these interfaces. This talk will explore how voice search is influencing SEO and customer acquisition as well as how to adapt to give customers a viable voice-interface option to interact with your services.

We’ll interact with Alexa and Google Assistant live to see how they can take your WordPress site to the next level and provide a unique interface to your content.

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September 28, 2018 — I will walk you through the steps you will need to take to bring your privacy notices kicking and screaming into the 21st century in time for May’s enforcement deadline. We’ll cover what the regulation requires, how your notices should be formatted, and how WordPress can pose some interesting challenges for the process.

September 27, 2018 — A hands on session. Participants are exposed to several tools, such as Adobe Spark, to quickly create higher quality graphics and videos for inclusion in their WordPress sites.

High quality content is more important than ever. We review approaches to generating such content quickly and for free.

September 25, 2018 — The talk is about Gutenberg, WordPress trending plugin. How to use Gutenberg and custom block development in Gutenberg. Session is delivered by Abdullah Ramzan is a full

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September 24, 2018 — Have you used Microsoft Azure for your WordPress work? Azure is actually a very good platform to work with WordPress. As a cloud platform, Azure offers many different ways to host WordPress, from IaaS using virtual machines to PaaS using web app instances or container instances.

At the end of this session, audiences will learn 1) how to deploy WordPress on Azure virtual machines, 2) how to deploy WordPress on Azure App Service using git, 3) how to deploy WordPress on Azure Container Instances, and 4) how to deploy WordPress on Azure App Service using Docker Container, Docker Compose and/or Kubernetes.

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September 24, 2018 — WordPress Multisite use case for publishers from Jonny Harris

September 24, 2018 — In this talk I plan to outline my journey from a self-confessed WordPress novice to a WordPress Specialist, with challenges I’ve found along the way, as well as where I see myself going from here. Taking a humorous approach, I’ll look at how ‘on paper’ you’d never expect me to be doing what I’m doing now, but now that I’m doing it I can’t see myself ever doing anything else. I’ll talk about agency life and why it should be fun, and will also share the tools I have found useful and give my opinions on how to get the best out of WordPress. I see this talk being useful not only for those wanting to progress with WordPress, but also for agency owners to consider how to grow their staff and get the most potential from them. Plenty of jokes and silly pictures included.