Speakers: Matt Christensen

  • Matt Christensen: Analytics Beyond Page Views

    WordCamp Peoria 2018Speaker: Matt Christensen

    September 30, 2018 — We now live in a data driven world. It is important to know what your site traffic is trying to tell you. Gone are the days of hit counters. To get the most out of your advertising dollars, you need to ‘track all the things’.

    In this talk, I will walk through multiple platforms (Google and Adobe) to demonstrate what can be told about the traffic going in and out of your website. Goal setting, campaign tracking, and what various metrics represent will be explained with practical examples.

    In addition to reporting and tracking, how to implement an analytics platform in WordPress will be discussed. Adobe DTM and Google tag managers will be explained.

  • Matt Christensen: User-Friendly Admin

    WordCamp Grand Rapids 2013Speaker: Matt Christensen

    October 2, 2013 — This talk walks you through meta box creation, how to use meta box and custom field data in templates, and custom database tables to accomplish easy of use in the admin with sophisticated display on the front end.